the eat drink local issue cookshop zak pelaccio’s … · 2019. 4. 23. · “at allswell we’ve...

manhattan brooklyn long island east endedible

2014media

kit

ediblelong island

telling the story of how long island eats no. 1 sUMMer ��

Member of Edible Communities

Pickles • sandy Relief ale • The shack • faRmeRs maRkeT Renaissancedigging foR dinneR • fae done-away cockTail • Tom schaudel

ediblem a n h at ta n

TELLING THE STORY OF HOW GOTHAM EATS • NO. �� MAY�JUNE ��


THE EAT DRINK LOCAL ISSUERARE CUTS, SERVED RARE • COOKSHOP • ZAK PELACCIO’S UPSTATE EXPERIMENTFORAGING BURDOCK • THE BIG BOOM IN SMALL-BATCH SPIRITS • THE COMPOSTESS

ediblee a s t e n d

Celebrating the Harvest of the Hamptons and North Fork No. 36 High Summer 2012


TASTY B&B’S

HAND-PRESSED TORTILLAS

LONG ISLAND LIVESTOCK

FARM-GENERATED POWER

WINES FROM ONE WOMAN, PALMER AND MERLIANCE

MEAL-WORTHY GOLF COURSES

Celebrating the Borough’s Food Culture, Season by Season No. 28 Winter 2013


thealcohol issue

BAR BET BOOKKVASS REVIVAL

LIFE ON THE WAGONSMALL-BATCH VERMOUTHALLEN KATZ’S NINE LIVES


why edible?Through Edible’s print publications, digital channels and events, we celebrate food culture season by season, community by community. With a focus on the people, farmers, fishers, chefs, vintners and food artisans who live and work the land—Edible gives them a voice on local food inspirations, trends, controversies and challenges. By filling our pages with intelligent, entertaining stories and visually enticing layouts, we keep readers satisfied and informed by providing honest, compelling information that is relevant to their families, their communities and their lives.


the audienceUniquely Positioned—Trusted by both food and drink enthusiasts AND the trade, buyers up and down the food chain use Edible to source new products and ideas.

Setting Trends—Geographically we chronicle and celebrate local food and drink culture from Manhattan to Montauk—an area of the country known for setting trends for the rest of the country.

89% would pay more for a product that is local, organic, humanely raised, sustainably made or has a story behind it.

Who They Are54% are women, 46% are menAverage HHI is $185,00063% of our readers are between 25-40 years oldMedian reader age is 3492% are college graduates81% are professionals, educators, chefs/restaurateurs

Their Habits52% enjoy beer, wine or another drink nightly50% dine out or order more than 4 nights per week25% entertain in their home at least once a week92% cook at home58% consider themselves “skilled” cooks24% consider themselves “advanced” cooks

It’s Who You Want to Reach —Half a Million Very Special People


the accoladesA James Beard Award Winning Publication

“The mission of the Edible publications supports the mission and values of Whole Foods Market. It’s a great fit for our advertising budget, it targets exactly those local residents we want to reach, which makes it highly effective for us.” —Angela Rakis, Whole Foods Market

“Bedell’s association with Edible East End and Edible Brooklyn allows us to reach a targeted audience who are genuinely interested in learning more about the beauty and passion of the wine and food culture. It is the core of our advertising program.” —Trent Prezler, Bedell Cellars, Cutchogue

“We can’t get over how good it is.”—New York magazine review of Edible Brooklyn entitled: “The Brooklyn Food Mag You Should Be Reading”

NYTimes on Edible East End: “A serious and celebratory look at what the fields and waters of the North and South Forks of Long Island have to offer.”—NYTimes.com

“At Allswell we’ve worked a lot of events this year and yours was by far the best. The size, the caliber of people, the organization, the music and the food and wine were all spectacular. We’d be thrilled to work with you again!” —Allswell Restaurant

“[O]ur wines are not available in wine stores, and therefore Brooklynites can’t simply leave Skylight One and buy a bottle of Roanoke. Brooklyn Uncorked has allowed us to develop an avid market of excited customers that are more than willing to drive to Riverhead to buy our wines. I think that’s a testimonial to both of us! We plan to be there again next year.”—Roanoke Vineyards


print

It’s where you want to be

Targeted Opportunities Preferred Positioning Inserts Onserts Cover Wraps Inside Front Cover Spreads

Distribution Per Issue: Manhattan — 60,000 Brooklyn — 40,000 Long Island — 40,000 East End — 40,000

Edible has a growing PAID Subscriber Base receiving the magazine in their homes and businesses. Every issue is also released in digital format with over 5,000 people accessing our digital issues per month!

Pass-along Readership—

3.5

Our editorial and visual narratives offer rare access to the most influential and interested food and drink enthusiasts, all the while creating an authentic, vivid, enticing and enriching culinary experience.

Reach An Audience of

647,000+


print

Edible is distributed on a controlled basis to: 300+ Top Restaurants from Manhattan to Montauk — like ABC Kitchen, Gramercy Tavern, Jewel, Prime and Nick & Toni’s.

200+ Grocers, Specialty Markets & Gourmet Stores — like Whole Foods, Zabar’s Gourmet Garage, Dean & Deluca, Union Markets, Murray’s Cheese Shop, Lombardi’s Market and many others.

150+ Wineries & Farm Stands throughout Long Island’s East End — including Wölffer Estate, Lenz and Jamesport wineries and Sang Lee Farm, Bayview and Eli’s Amagansett Farmer’s Market.

100+ Wine & Spirit Shops — like Union Square Wines, Bottlerocket, Heights Chateau, Stew Leonard’s Wines, Amagansett Wines and Empire State Cellars.

100+ Coffee Shops, Bakeries and Cafés — including Babycakes, Café Grumpy, The Chocolate Room, Brownstones Brewing Co. and Hampton Coffee Company.

75+ Greenmarkets & Farmers Markets throughout the area — including Union Square and Grand Army greenmarkets, farmers markets in Huntington, Westhampton, Sag Harbor, Montauk

and all points in between.

40+ Hotels & Inns — including Gramercy Park Hotel, Hudson Hotel, Wythe Hotel, Hotel Indigo and the American Hotel.

It’s where you want to be


print Issues, Themes & DeadlinesOn Sale Theme Reservation Material DeadlineJanuary 1March 1May 1July 1Labor DayNovember 1

Alcohol/BeverageInnovationEat Drink LocalSummer BountyTravelHoliday

November 15January 15March 15May 15August 1September 15

December 1February 1April 1June 1August 1October 1

Distribution: 60,000Frequency: 6x / year

On Sale Theme Reservation Material DeadlineMarch 17June 7September 22December 1

InnovationEat Drink LocalTravelAlcohol/Beverage

February 1April 10August 1October 15

February 17May 7August 22November 1Distribution: 40,000

Frequency: 4x / year

On Sale Theme Reservation Material DeadlineApril 1June 1August 1October 1December 1

InnovationEat Drink LocalSummer BountyTravelHoliday

February 15March 15June 15August 15October 15

March 1May 1July 1September 1November 1

Distribution: 40,000Frequency: 5x / year

On Sale Theme Reservation Material DeadlineMarch 15June 15September 1November 15

February 1May 1July 15October 1

February 15May 15August 1October 15Distribution: 40,000

Frequency: 4x / year

InnovationEat Drink LocalTravelAlcohol/Beverage


digitalAs a stand-alone campaign or a complement to a print campaign, Edible’s digital opportunities offer affordable adjacency to our blogs, events listings, well-perused archives and online guide of advertisers and event partners.

Digital Audience Behavior 37, 000+ unique users of our websites per month 83, 600+ collective page views across all our sites per month Readers spend an average of 1:58 on the site Over 36% of our audience are returning users

Targeted Opportunities Run of site banner ads Home page takeovers Event page takeovers E-newsletter banner takeovers Dedicated sponsored events Video Blog sponsorships Custom integration

The Edible Digital Audience by Edition

Edition Page Views Unique VisitsE-mail Unique Addresses

ManhattanBrooklynLong Island*East EndTotal

58,00020,000

8,50018,000

104,500

31,00010,8004,8008,800

55,400

10,6008,500

N/A6,200

N/A

Twitter Followers Facebook Likes16,20018,700

N/A3,000

N/A

6,3006,5002,9003,300

19,000

*Long Island was launched in September 2013—online audience is still building.

L\\\


events Held in beautiful, off-the-beaten-path locations, our events are seasonal in nature and offer our audience an array of local edibles and drinks, cooking demonstrations, information on food-related nonprofits, music and much more.

As an advertiser, you have the opportunity to participate in our events:

Custom EventsWe work with partners to create custom events that we then promote to our readership—from in-store tastings and product launch parties to product and service showcases.

Examples of Past Custom Events: 'wichcraft BBQ in Bryant Park, Brooklyn Brewery Carousals, Taste of Union Square Caterers, Tanger Outlet Food Truck Derby, New Fish City with Brookfield Properties.

Click the images below to watch the event videos:

EAT DRINK BBQ

BROOKLYN UNCORKED

GOOD BEER

http://vimeo.com/72319060






rates & specs print rates

Size 1x 4xBack CoverInside Front* or Back CoverFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 Page50-Word Directory Listing

$4,185$3,820$3,145

$2,000$1,455$1,015

$600$180

$3,140$2,865$2,355$1,500$1,090

$760$445$100

Size 1x 5xBack CoverInside Front* or Back CoverFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 Page50-Word Directory Listing

$4,185$3,820$3,145

$2,000$1,455$1,015

$600$180

$3,140$2,865$2,355$1,500$1,090

$760$445$100

Rate Base: 40,000 edible

brooklyn & long island

Frequency:4x / year

Notes:*Advertisers who purchase Inside Front Cover spreads will receive 20% off rate card rates for that total unit based upon the chosen frequency.

For pricing on preferred positioning, inserts, onserts, cover wraps, please speak with your ad sales representative for a customized quote.

Special Considerations: Nonprofits & Associations qualify for 25% discount off listed rates.

All rates are gross before agency commission.

Rates effective January 1, 2014.

Rate Base: 40,000 edible

East End

Frequency:5x / year


rates & specs print rates

Size 1x 3x 6xBack CoverInside Front* or Back CoverFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 Page50-Word Directory Listing

$8,310$7,730$7,225$4,115$3,325$2,310$1,375

$375

$6,235$5,800$5,420$3,085$2,490$1,735$1,030

$250

$7,480$6,960$6,505$3,705$2,990$2,080$1,235

$330

group buySize 1x 3x 6xBack CoverInside Front* or Back CoverFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 Page50-Word Directory Listing

$19,820$18,230$15,827

$9,610$7,305$5,085$2,920

$870

$16,690$15,350$13,330$8,090$6,152$4,285$3,300

$730

$18,780$17,271

$14,995$9,105$6,920$4,820$3,710

$825

All FourEditions!

Rate Base: 60,000

Rate Base: 185,000

edibleManhattan

Frequency:6x / year

Notes:*Advertisers who purchase Inside Front Cover spreads will receive 20% off rate card rates for that total unit based upon the chosen frequency.

For pricing on preferred positioning, inserts, onserts, cover wraps, please speak with your ad sales representative for a customized quote.

Special Considerations: Nonprofits & Associations qualify for 25% discount off listed rates.




rates & specs digital rates

Dedicated E-mailSponsored E-newsletterSponsored Pre-issue Blast

E-mail Opportunities All Lists Manhattan$1,500

$850N/A

$1,000$500$750

Brooklyn East End$750$400$500

$750$400$500

Long Island$400$250$400

Banner Opportunities Weekly MonthlyLeaderboardRectangleSkyscraperHome Page Take-overEvent Page Take-over

$500$300$250$800$650

$1,500$900$750

$2,400$1,750

For pricing on sponsored blog posts, video and custom integration, please speak with your ad sales representative for a customized quote.

Special Considerations:Nonprofits & Associations qualify for 25% discount off listed rates.



digitAl Ad sPecs:Deadline: 1 week prior to postingAcceptable Formats: Flash, GIF, HTML, JPGMaximum File Size: 35k for Flash and GIF Leaderboard: 728 x 90 pixels Rectangle: 300 x 250 pixels Skyscraper: 160 x 600 pixels

Delivery: Up to 15mb, e-mail [email protected], or if over 15mb, use:www.senduit.com, or e-mail for Dropbox or FTP info.


rates & specs print advertisement sizes

Bleed Spread Bleed Page

Non-Bleed Page

1⁄4Page

1⁄2 PageHorizontal

1⁄2 Page

Vertical

1⁄8 Page 1⁄3

PageVert.

PRINT AD SPECS:

Actual Page Size:8.375" x 10.875"

Full Page, Full Bleed:8.625" x 11.125"

Full Page, Non-Bleed:7.5" x 9.5 "

Half Page, Horizontal:7.5" x 4.75"

Half Page, Vertical:3.75" x 9.5"

Quarter Page:3.75" x 4.75"

Eighth Page:3.75" x 2.3"

Third Page, Vertical:2.5" x 9.5"

Acceptable Formats:PDF (preferred), TIFF, JPGHigh Resolution (300 dpi),

CMYK

CONTACT US: PO Box 779, Sag Harbor, NY 11963

631.537.4637 [email protected] 631.204.6989FAX

the eat drink local issue cookshop zak pelaccio’s … · 2019. 4. 23. · “at allswell we’ve...

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