the ebola crisis: using bluetooth to reach sierra leone's rural women and girls with news and...
TRANSCRIPT
![Page 1: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/1.jpg)
THE EBOLA CRISIS: Using Bluetooth To Reach
Sierra Leone's Rural Women and Girls With News and Information
![Page 2: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/2.jpg)
MMW connects women and girls with information that enables them to access and fully enjoy their rights
![Page 3: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/3.jpg)
Ebola 2014 - 2015
West AfricaDeaths 9,400
People infected 23,300
World Health Organization, February 2015
![Page 4: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/4.jpg)
Communication in a crisis
![Page 5: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/5.jpg)
MMW began building our first
innovative communication
networks in 2013, a year
before the Ebola crisis began
![Page 6: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/6.jpg)
Providing the right information,
at the right time, through the right channels
can save families, livelihoods and lives
![Page 7: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/7.jpg)
Some MMW program content
• Ebola• Teen-age pregnancy• Child marriage laws• Birth control• Fistula• Birth registration
![Page 8: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/8.jpg)
Listen to us! 120 original programs on SoundCloud
SoundCloud.com/mediamattersforwomen
![Page 9: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/9.jpg)
Our professional freelance journalists report weekly on women’s issues
![Page 10: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/10.jpg)
We envision
…a communication network where listeners share information, learn from each other, entertain each other, hear crucial messages,
and give feedback
![Page 11: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/11.jpg)
Who we are
• MMW is a registered NGO in the U.S.
• MMW-Sierra Leone is a new local NGO created in 2013
![Page 12: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/12.jpg)
Our MMW-Sierra Leone team
Victoria Nicol, Project Coordinator
Alinah Kallon, Senior Journalist
Ndeamoh Mansaray, Senior Journalist
Victoria Bernard, Journalist
Mariama Khai-Fornah, Journalist
Bintu Conteh, Journalist
![Page 13: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/13.jpg)
Our international volunteers
![Page 14: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/14.jpg)
Our international donors
![Page 15: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/15.jpg)
MMW addresses
three major problems
![Page 16: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/16.jpg)
1. Women face stubbornly high rates of:
• Maternal mortality• Under-five deaths• Illiteracy• Female Genital Mutilation• Gender-based Violence
![Page 17: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/17.jpg)
2. Media is expensive to build and run
![Page 18: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/18.jpg)
![Page 19: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/19.jpg)
![Page 20: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/20.jpg)
3. Media’s relevance to women is low• Women’s issues not covered• Female journalists are underemployed• Women don’t own radio sets
![Page 21: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/21.jpg)
Our solution: Leap-frog the high costs of radio
• Production: Solar-powered Mobile Production Units (MPU)
• Distribution: Bluetooth on cell phones to reach the “last mile”
![Page 22: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/22.jpg)
We harness the potential of Bluetooth
• Easily share audio files for free• Connect journalists
with rural women and girls
.
![Page 23: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/23.jpg)
Local female journalists
• Resources
• Support
• Equipment
• Opportunities
![Page 24: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/24.jpg)
We organize our listeners to extend our broadcast reach
![Page 25: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/25.jpg)
We listen to our listeners
![Page 26: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/26.jpg)
MMW = relevant news and information
![Page 27: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/27.jpg)
Concept demonstration
Distribution – the exchange of Bluetooth audio files via cell phone
Production – the creation of an original radio-styled program on a Mobile Production Unit (MPU)
Replication – what is needed to set up our concept elsewhere
![Page 28: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/28.jpg)
Pilot Project 1 - Distribution
Pre-Ebola:
Listening Centers
![Page 29: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/29.jpg)
Pilot Project 1Distribution
1. We select Focal Persons
2. We provide cell phones, solar rechargers, audio recorders and small monthly stipends
3. Bluetooth audio files are passed to Focal Points weekly via Bluetooth exchanges
4. Focal Points also share their programs with phone kiosks and community radios and directly to listeners
![Page 30: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/30.jpg)
• 3 Operational areas• 15 Listening Centers
Pilot Project 1Distribution
![Page 31: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/31.jpg)
Pilot Project 2 - Distribution
Ebola crisis:
Listener-Distributors
![Page 32: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/32.jpg)
Distribution flow to rural villages
Distributor 1
Distributor 2
Distributor 3
Distributor 4
AMBASSADOR
JOURNALIST
RURAL WOMEN
AND GIRLS
![Page 33: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/33.jpg)
Production
Mobile Production Unit (MPU)• Laptop & software• Audio recorder• Solar recharger• Cell phones• Headphones• Microphone• Batteries• Carrying case
![Page 34: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/34.jpg)
Sustainability
Our networks are inexpensive
compared to radio
![Page 35: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/35.jpg)
Replication of our concept
Our “MMW In A Box” webpage has tools for adapting our concept… anywhere!
http://www.mediamattersforwomen.org
![Page 36: THE EBOLA CRISIS: Using Bluetooth To Reach Sierra Leone's Rural Women and Girls With News and Information](https://reader035.vdocuments.net/reader035/viewer/2022081516/56649d705503460f94a5225b/html5/thumbnails/36.jpg)
To start your own MMW network, contact us!
MMW E-mail: [email protected]
MMW-SL E-mail: [email protected]
Alinah Kallon E-mail: [email protected]
Sharon Bylenga E-mail: [email protected]