The EconomyWe are all looking for

solutions which will make our business more

EFFICIENT PRODUCTIVEPROFITABLE

The EconomyTHOSE SOLUTIONS ARE

HERE NOW.THEY CROSS EVERY SECTOR

If only Governments would recognise the opportunities

Objective of the Network

To enable the adoption of RFID Technology by SMEs across the

European Community

A message from Neelie Kroes, European Commissioner for the Digital Agenda:

“RFID, the Internet of Things and related technologies will help shape our future. Strategic Governments will manage to invest in the deployment of these technologies whilst we collectively need to reflect on the ethical and other societal concerns that are implied, as well as the values that the Internet of Things will enshrine.”

“RFID, the Internet of Things and related technologies will help shape our future. Strategic Governments will manage to invest in the deployment of these technologies whilst we collectively need to reflect on the ethical and other societal concerns that are implied, as well as the values that the Internet of Things will enshrine.”

A message from Neelie Kroes, European Commissioner for the Digital Agenda:

“€50million  have already been invested in the Internet of Things research and development and the first results of this collaborative effort will become visible before the end of 2011. For me there is nol douibt thatb 2011 is the defining year for RFID and the Internet of Things in Europe”

“€50million  have already been invested in the Internet of Things research and development and the first results of this collaborative effort will become visible before the end of 2011. For me there is no doubt that 2011 is the defining year for RFID and the Internet of Things in Europe”

“RFID will form the basis of better and safer healthcare, drastically improved supply chain management, low cost environmental monitoring for a cleaner, more sustainable future We need a pro-active European approach so that we can benefit from the advantages of RFID whilst giving citizens, consumers and businesses choice, transparency and control.”

Viviane Reding, Former EU Commissioner for Information,

Society & Media

AN EU SPONSORED THEMATIC NETWORK

. . . RFIDRFIDDo you know what it is?Do you know what it does?Did you ever consider if it might help you or your SMEs?

AN EU SPONSORED THEMATIC NETWORK

• DO YOU NEED TO IDENTIFY ITEMS• DO YOU NEED TO MANAGE ITEM INFORMATION• DO YOU HAVE PROBLEMS TRACKING ITEMS OR ASSETS• WOULD YOU BENEFIT FROM INCREASED THROUGHPUT OF ITEMS• DOES YOUR AVAILABLE SPACE CAUSE STORAGE AND RETRIEVAL PROBLEMS• DO YOU ENCOUNTER BOTTLENECKS IN SORTING ITEMS• ARE YOU ABLE TO TRACK AND RECOVER PALLETS AND CONTAINERS• DO YOU HAVE TO PERFORM TIME CONSUMING MANUAL INVENTORY CHECKS• DO YOU HAVE PROBLEMS WITH THEFT OR MISAPPROPRIATION OF GOODS• HOW RELIABLE IS THE DATA YOU DERIVE FROM YOUR BUSINESS PROCESSES• IS MANUAL DATA ENTRY A SIGNIFICANT FEATURE OF YOUR BUSINESS

• COULD YOU USE NON LINE OF SIGHT READING CAPABILITY

LOOK AT THESE 12 STATMENTS. DO ANY APPLY TO YOU?IF THE ANSWER IS “YES” RFID COULD BE THE ANSWER TOIMPROVED EFFICIENCY, PRODUCTIVITY and .. PROFITABILITY!

Strategic Approach• The network strategy is to concentrate on

two distinct area of priority:– Enabling adoption by providing adequate

policy tools, including enabling policies and awareness towards decision makers, industry and governments

– A programme of activity to raise general awareness of RFID among users, SMEs and the general public

• In effect a “push” and “pull” approach

Resources to achieve our strategy• In order to achieve our strategy, we

have developed a series of work packages (WP) broadly based around each key point.

• One network member is leading each WP, supported by a number of other network members.

Policy Priorities Ensure a fair and balanced view of RFID in data protection and privacy legislation

WP1 – Led by GS1

Develop a clear technology roadmap and market analysis

WP2 – Led by Fhg IML

Develop a common terminology for RFID applications across Europe

WP4 – Led by ETSI

Gain agreement for a highly visible RFID sign across Europe

WP5 – Led by AVANTA

Awareness Priorities Establish a database of best in class exemplars of RFID use

WP3 – Led by Filrfid

Generate awareness and uptake by SMEs across Europe

WP6 – Led by RFID Nordic

Ensure Governmental awareness of RFID and RACE programmes throughout Europe

WP9 – Led by AIM (UK)

Develop membership of the RACE network

Led by Membership Committee

Coordinate all dissemination activity under central brand and identity guidelines

WP7 – Led by ELTRON AUEB,Greece

Management and CoordinationThe network has put a 3-tier management structure in place:1 A professional external coordinator (WP8) working closely with a 2 Management Board made up of all WP leaders plus 3 GA members advised by a 3 General Assembly representing the views of all network members

NOW DISCUSSING A SUSTAINABILITY MODEL

Policy Programme Key Actions for Year 2

Action How it will be achievedEnsure a fair and balanced view of RFID in data protection and privacy legislation and start information/ education

Follow up endorsement of PIA Framework.Issue press release after endorsement.Seek media coverage in specialised press.Provide content for RACE website dedicated space.Prepare briefing material to WP9 and WP6.Propose webinar for different target groups (to RACE Network, to governments, etc. )Monitor EU Privacy and Data Protection Framework review.

Monitor and inform about emerging and enabling policies around RFID

Monitor EP discussions and EC initiativesProvide Updates to the network

Policy Programme Key Actions for Year 2

Action How it will be achievedIdentify the state of the art of technologiesFigure out possibilities in the pipeline and define technologies on the market

A technology roadmap showing the future development of RFID applications will be produced and rolled out by September 2010. Results will be presented on a web platform for SMEs. On this platform they will be able to find out which technology (tags, readers, frequencies) they could use in their applications.

Provide an overview of RFID related EC activities

An interactive map of all EC projects involving RIFD activities will be completed and placed on the RACE website by March 2011. The new members will have the opportunity to easily understand the different actives and groups (research projects, recommendation, STF 396, IREC, etc.) and could contact the designated person.

Policy Programme Key Actions for Year 2

Action How it will be achievedSupport discussion process within STF 396 byreviewing final requirementsProviding further stakeholder input Disseminate information about existing signs and their conditions of use

A report on existing RFID signs and their conditions of use will be produced by September 2010. (Note: EU Commission would welcome WP5 to stay involved in the further debate about an RFID sign)

Use the RACE Network FID platform to place an EU-wide call for ideas for a harmonized sign

The requirement for a call for ideas will be reviewed based upon the outcome of STF 396 discussion. If appropriate this will be put in place by March 2011, but if not, WP5 will revert to the originally scheduled deliverable for M24 and hold a stakeholder meeting on awareness initiatives.

Awareness Programme Key Actions for Year 2

Action How it will be achievedTarget 200 RACE network-RFID members by June 30th

Existing members to recruit their own membersGet one member from all 27 Member StatesMembership committee work on targeted areas

Completed database of Government contacts in 15 Member States by June 30th

Appoint liaison partners in all Member StatesBriefing conference call of liaison partnersProduce electronic Government brochure explaining what RACE is

New RACE website Obtain content from all membersManage and place content as appropriate

Awareness Programme Key Actions for Year 2

Action How it will be achieved

PR plan in place to cover rest of year 2 by end May

Identify key events/timescales during the yearMatch RACE actions with other forecast eventsDevelop agreed themes and template

Put in place process to translate and forward on press releases in local languages by end May

Write to all members asking for volunteersDevelop English language press mailing listAsk members to develop mailing list for each EU member state

Prepare Report of relevant SME organisations by State and Industry Sector. Publish report

RACE network-RFID partners have already been appointed in 18 Member States to prepare local reports.Partners will be appointed in remaining Member States to complete the overall picture.Report will be featured on RACE website

Awareness Programme Key Actions for Year 2

Action How it will be achieved

Prepare Report identifying SME end user requirements and barriers to adoption.

Promote European SME attendant to special conference in Brussels November 24thWork with 5-minute RFID diagnostic to create awareness among SMEsProduce questionnaire for RACE members to distribute among identified SME organisations to establish end user requirements, and barriers to adoption.

Create SME Awareness across Europe throughout the length of the project

Use existing activities - for example The European Golden Tag Award.Create the European RFID Scholarship awardIdentify and Participate in National and European SME events.Produce appropriate material for the RACE website

Awareness Programme Key Actions for Year 2

Action How it will be achieved

Assist SME business and start adoption initiatives

Produce report which establishes and identifies key indicators.Produce report which Analyses Best Practice examples and guidelines Obtain global view of SME awareness

Fill the database with numerous RFID case studies: 80 by the end of year 2

Communication to all Race-networkrfid members.Articles posted on members association and other publication

Awareness Programme Key Actions for Year 2

Action How it will be achieved

Identify sectors of activity where RFID is spreading.

Produce a template to be circulated to all Race-networkrfid members.Each member must identify 2 sectors of activity.

Establish cooperation in the database development with at least 3 other entities outside the project members

Use the network members to seek interesting entity for cooperation.

Success Criteria• We believe the network can be

considered a success if the following have been achieved by the end of Year 2:– 200 Members – 80 case studies in database– Governments in 10 States active

Success Criteria (cont.)– 2 Major conferences for SMEs– Press coverage achieved across all

member states

Work Package 9The main tasks will be to establish details of existing National Government initiatives and support programmes relating to RFID:

• Establish a communication pack to go to all Governments and Government agencies outlining what RACE networkRFID  is, what it is doing and how we can help

• Plan  workshops at which Governments can give examples of their own Best Practice and get an overview of what is happening in the RFID marketplace generally

• Develop a framework and a set of deliverables for creating member-state-funded national centres for RFID

 It is planned that the work of WP9 will commence at the RFIDinEUROPE event in Prague, March 2011

Quarterly RACENewsletter

Summary• The RACE NetworkRFID project is committed to

demonstrating the benefits of RFID as a business improvement process and a tool for enhanced social cohesion across the greater EU region

• After a difficult first year, the network is now focused on a series of specific and targeted actions to support the SME community

• Helpful and positive support has been received by the EC assessors to help develop these actions

• The network is confident of a successful future for the project

EUROPE – LEADING THE WORLD