the effect of word of mouth
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7/29/2019 The Effect of Word of Mouth
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The Effect of Word of Mouth on Sales: Online Book ReviewsAuthor(s): Judith A. Chevalier and Dina MayzlinReviewed work(s):Source: Journal of Marketing Research, Vol. 43, No. 3 (Aug., 2006), pp. 345-354Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/30162409 .
Accessed: 03/02/2013 08:07
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