Here’s the secret formula that earned USD$21,804

in a single sales presentation.From Fred Then, author of the successful “The Art of Effective Persuasion. The Star Wars Way”

Caution! To be effective you need to understand two things: The 9 Rules Of Effective Persuasion & The 4 Steps Formula of Effective Persuasion.

Are you prepared to join The Dark Side?

I have been meaning to ask. If we are the Dark Side, why do we wear white?

My name is Fred Then and I’ll share my “9 Secret Rules of Effective Persuasion”

The good news is that you will master them with a little practice

… and faith in the Force

The 9 Rules Of Effective PersuasionSith or Jedi, it works for everyone! Developed by Fred Then

Troopers. Today we learn to use the

Empire’s greatest weapon. Our brains!

Oh good! When will they be issued?

12,000 viewsin 24 hours!

Chewie!Engage Hyperdrive!

Being persuasive allows you to influenceYour colleagues, friends and even kids!

Yes Trooper TK367. We have a deal!

Being Persuasive isn’t limited by your current abilities

To be Leader, persuasive you will be.Listen to me you must.

The real secret to being an effective persuader is knowing what (not who) you

are talking to and in what language.

I wish I knew how to talk to her.

I wish he would say what I

wanted to hear.

A laptop processes 100,000,000instructions per second.

Our brain processes 10,000,000,000,000,000instructions per second.

Our Conscious Mind can receive :2,000 Bits of data per second.

Our Subconscious Mind can receive : 400,000,000 Bits of data per second.

So guess who’s really the boss?

My goodness R2, it does seem

impressive doesn’t it?

(That’s 10 Quadrillion!)

The Winner!

Fred’s 9 Rules can be divided into 3 Categories :

Brain | Emotions | Stories

Ready to do your B.E.S.?

Fred’s Rules For : Brain | Emotions | Stories1. Convince the Brain, not the Person.2. The Subconscious rules, you follow. 3. It’s not Think-Do-Feel, it’s Feel-Do-Think

Fred’s Rule #1 :Convince the brain, not the person.

You talking to me?

Fred’s Rule #2 :The subconscious rules, the rest follows.

I think I’m being manipulated …

I have you now …

Fred’s Rule #3 :How does your Brain decide?

Feel – Do - Think

That explains the hole in my head.

Fred’s Rules For : Brain | Emotions | Stories4. Emotion is the secret language of the brain5. People choose emotionally & justify logically.6. Focus on the “What’s In It For Me?”.

Fred’s Rule #4 :Emotion is the secret language of the brain.

Oh Darth, you sure know how to persuade a Sith Lady

Uh. Be my date or I’ll blow up a small moon!

Fred’s Rule #5 :People choose emotionally & justify logically.

Yes Lord Vader, it is absolutely necessary for me to have these Pom-Poms for our

assault. They …uh … boost trooper morale!

Fred’s Rule #6 :

Always answer the“What’s In It

For Me”Need.

So, what will you do for me if I can get

you a medic?

Groan.

Fred’s Rules For : Brain | Emotions | Stories7. Whatever you have to say, say it in a story.8. Facts alone don’t convince. 9. The best stories are personal ones.

Fred’s Rule #7 :To persuade effectively, tell a good story.

… and that’s why serving the Empire is my calling.

I’m sold!

I totally agree! That’s righteous!

Fred’s Rule #8 :Facts alone do not convince.

Luke, I am your Father! Noooooo!It can’t be!

Fred’s Rule #9 :Personal stories are effective stories.

… and that’s how the Emperor saved me and why I

love serving the Empire.

Awwwww. That’s so sweet.You’re fogging up my helmet.

Fred’s Performance Tip:People remember only 3-4 new facts.

Oh damn it. I should have taken notes.

So don’t force-feed your audience with a large amount of data.

Fred’s Performance Tip:Stop being a clone to others!

Learn to use Emotions and be persuasive!

Ow.

Fred’s Performance Tip:By practicing B.E.S. you’ll be very persuasivewithout having to be mean or dominating!

Now that you know about the 9 Rules Of Effective Persuasion,

we’ll go on to Part II.

This 4 Step Formula earned a company $18,400 in their first

presentation! Obviously they were looking forward to doing more ….

Persuasive Presentation Planning1. Create Liking & Relevance2. Elaborate The Customer’s Heartache3. Define The Benefits4. Reveal The Solution

Create Liking & Relevance• People will listen to those that they

like and those who like them.• Give a genuine compliment• Explain why what you have to say

will impact them personally or professionally.

Using compliments to create Liking• “Thank you for coming on time! You

are very punctual Troopers! (Genuine)• It’s my pleasure to speak to you

today” (You like them, they’ll like you)

Relevance establishes the “WIIFM”“Today’s Death Star presentation will help you understand how you can better control planets in your sector without any messy troop deployments or need to blow up farms.”

Speak of upto 3 problems & their specific consequences. “As Stormtroopers, we have 3 big problems yet no one cares!1. We can’t see in these helmets and get

injured when Rebels attack us!2. White armour? Rebels see us from a

mile away and easily evade us. We spend extra hours looking for them!

3. No shields in our Tie Fighters? We get blown up in one shot!

Elaborate the Customer’s Heartache• If there is no pain, people ARE NOT

motivated to listen to your solutions.

• Establish the problem that you want to solve by talking about it.

• Always assume that your customers don’t fully understand what’s missing in their lives.

Define the Benefits• When people understand how

solving the problems would directly benefit them. They would be more keen to accept a solution.

• However. Most people are skeptical if a Hutt tells them how good his stuff is.

To use a 3rd party approach to explain.• “What if there was a why we could see

better? It would mean we can defend ourselves and even defeat those pesky Rebels!

• “What if we could camouflage our armor? It would mean that the Rebels wouldn’t spot us easily and we can get them!

• “Imagine if we had shields, there will be more pilots at the poker table for us to fleece!”

After Step 3, your customers are already in love with you. And they are already convinced of what you have!

I have you now!

Only after you established value, can you reveal what you have in Step 4. Otherwise it’s like telling the punch line of the joke at the beginning.

15% of time to establish Liking & Relevance

35% of time to establish the Problem

30% of time to establish the Benefit

20% about the Solution

Now that you know about The 9 Rules and 4 Steps To

Effective Persuasion.Go change your world!

Yes my Lord!

Get me on the list!

Drop me a nice email

The new Effective Persuasion e-book will be out in Q1 2014.Sign up if you want to be a reviewer and get a free early release.

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