the effectiveness of multimedia&internet in business

8/12/2019 The Effectiveness of Multimedia&Internet in Business

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THE EFFECTIVENESS OF

MULTIMEDIA AND

INTERNET IN BUSINESS

Prepared by:

Ayesha Fernandes (09)

Yogesh Maheta (18)

Vrushsen Pawar (28)

Pooja Vichare (35)


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Multimedia

MULTI Many or more

than one

MEDIA Medium of

Communication


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Multimedia

Multimediais media and content that uses a

combination of different content forms.

In common usage, the term multimedia refers

to an electronically delivered combination ofmedia including video, still images, audio, text

in such a way that can be accessed

interactively.


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History of multimedia

The term MULTIMEDIA was first used by BOBGOLDSTEIN in July 1996 to promote opening of hislight works.

In 1970s the term was used to describe presentations

consisting of multi-projector slide shows timed to anaudio track.

In 1990s multimedia took on its current meaning.

TAY VAUGHAN declared Multimedia as combinationof text, graphic art, sound, animation, and video that is

delivered by computer. Computers marketed in 1990s were referred to as

MULTIMEDIA COMPUTERS because theycontained a CD-ROM drive.


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Elements of Multimedia


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BENEFITS OF MULTIMEDIA

Multimedia enhances the effect of text

presentations.

Improves the quality of presentation and retains

the attention of audience . It is quick and easier to operate for the instructor.

Multimedia is useful in entertainment as well as

education.

Provides an excellent way to convey content.

Uses a variety of media elements to reinforce one

idea.

Enables users to control Web experience.


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USAGE AND APPLICATION

Creative industries

Commercial uses

Entertainment and fine arts

Education

Journalism

Engineering

Industry

Mathematical and scientific research

Medicine


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THE ROLE OF MULTIMEDIA IN

THE BUSINESS SECTOR

Multimedia is a vast field, incorporating a

variety of different components, like music,

text, interactive audio-visual shows, animation.

In order to make your business stand out from

your competition and to drive them to buy a

product or service from you, a powerful web

presence is almost a must these days. Many multimedia companies also offer 2-D

and 3-D animation services to create an even

more memorable website viewing experience.


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MULTIMEDIA IS A GREAT WAY

TO ATTRACT NEW CUSTOMERS

Many people are doing business--both buying and

selling--online these days.

In order to improve your site's conversion rate,

you need customers to stay on your website aslong as possible.

To keep your customers engaged, motivated and

inspired then multimedia is the best option

Work is made easier with the help of multimedia.

Keeping your website updated and changing the

layout or multimedia features periodically is also a

good way to keep things fresh and interesting forros ective and recurrin customers.

PROMOTE YOUR PRODUCTS &


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PROMOTE YOUR PRODUCTS &

SERVICES WITH MULTIMEDIA

PRESENTATIONS

Keeping your business competitive in a highly

technological world can be challenging at times.

Highly attractive and effective presentations that

include or use 3D animation, video, music, voice-

over and so many other elements are a great way to

keep your business current and convey your

message and product to your customers.


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Introduction to Internet

The Internet is a global system of

interconnected computer networks that use the

standard Internet protocol suite (TCP/IP) to

serve billions of users worldwide. The Internet carries an extensive range of

information resources and services, such as

the inter-linked hypertext documents of theWorld Wide Web (WWW) and the

infrastructure to support email.


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History of internet

The origins of internet reach back to research commissioned by

the United States Government in1960s to build a robust,fault-

tolerated communication via computer network.

In December 1974, RFC 675

Specification of Internet

Transmission Control Program, by Vinton Cerf, Yogen Dalal, and

Carl Sunshine, used the term internet, as a shorthand for

internetworking.

In 1982, the Internet Protocol Suite (TCP/IP) was standardized

and the concept of a world-wide network of fully interconnected

TCP/IP networks called the Internet was introduced.


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Since the mid-1990s the Internet has had a tremendous

impact on culture and commerce, including the rise of near

instant communication by email, instant messaging, Voiceover Internet Protocol (VoIP) "phone calls", two-way

interactive video calls, and the World Wide Web with its

discussion forums, blogs, social networking, and online

shopping sites.

During the late 1990s, it was estimated that traffic on the

public Internet grew by 100 percent per year, while the mean

annual growth in the number of Internet users was thought

to be between 20% and 50%.

As of 31 March 2011, the estimated total number of Internet

users was 2.495 billion (30.2% of world population)

INTERNET & ITS


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INTERNET & ITS

IMPACT ON BUSINESS

In the 1990s, Businesses used to perceive the

Internet mostly as a communication tool - referring to

the e-mail and multimedia capabilities, sending or

downloading documents.

Today, Internet Business is the point whereeconomic value creation and information technology

come together.

Internet is no longer a subject of research but rather

a relevant research tool. Also internet offers selling

and advertising channels which increase theinteractivity of the businesses.

Business also try to monitor the web traffic i.e. try to

know their customer.


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APPLICATION OF INTERNET

IN BUSINESS

BUSINESS INTELLIGENCE

A RESEARCH TOOL

MARKETING INFORMATION SYSTEM

WEB SEGMENTATION MANAGEMENT IMPLICATIONS

ADVANCED DATA COLLECTION METHODS

WEB ANALYTICS

COLLABORATIVE FILTERING & DATA PROFILING

DETAILED SEGMENTATION ANALYSIS

ON-LINE ANALYTICAL PROCESSING

BUSINESS


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BUSINESS

INTELLIGENCE

Business Intelligence (BI) refers to various software

solutions, including technologies and methodologies

needed to acquire the right information necessary for

the business decision-making with the major

purpose of enhancing the overall businessperformance on a marketplace.

Business Intelligence integrates many of the

business processes (enterprise resource planning,

supply chain management, customer relationship

management) into a variety of applications thatserve the primary source of data.

This data is further extracted and with BI tools like

reporting, OLAP, data mining etc., is converted into

valuable information on which companies take

decision.


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INFORMATION

SYSTEM Is Business philosophy of giving importance to

accurate, latest and on-time data.

Analyses Marketing Information.

Sources of information are Internal & External

Data collected by 3 primary methods

Automatic registering of all visits and clicks

through log entries & IP address of the user.

Statistical & Reporting information from Primary

Web logs. Primary data collection on the web through

experiments, focus groups, observation & in-

depth interview.


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INFORMATION

SYSTEM Provides basis for decisions on

Product development/improvement.

Pricing

Packaging

Distribution

Media selection

Promotion.


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WEB SEGMENTATION

Marketing segmentation forms the basis for

successful customization of products and services.

The structured click system analysis helps in

conducting Web segmentation, which classifies the

Web users as Compliant, Aggressive and Detached.

Web segmentation lies on the principles of

interdependence of criteria.

Sequence Alignment method is used for Web

Segmentation.


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MANAGEMENT


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MANAGEMENT

IMPLICATIONS

The Internet represents an efficient medium for

communication with users.

Internet is a New Marketing tool.

Determine the role of Website in Everyday Business

Operations.

Pay attention to the Corporate Web content structure

and navigation.

Define and understand the Web users for accurate

segmentation.

WEB ANALYTICS


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WEB ANALYTICS

(ADCM)

Web analytics replaces traditional analytics.

Web analytics represents the advanced method of

estimating and analysing the marketing strategy

through the Web users behaviour.

Web analytics provides the tools for gathering this

information about what happens on your Website,

and enables you to benchmark the effects.

Web analytics ensures understanding the relation of

customer/user and the Web site.

COLLABORATIVE


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COLLABORATIVE

FILTERING (ADCM)

Collaborative filtering predicts the needs of

users/clients,, as well as the searching decisions

and the product or service selection, based on their

Web navigation.

In Collaborative filtering, information used is Realtime data, which is then Merged and compared with

other relevant information in the main customer

database.

Collaborative filtering tried to determine the

connection between the given data and impact onfuture purchases.

DATA PROFILING


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DATA PROFILING

(ADCM)

Enables monitoring of consumer behaviour.

Useful in tailoring various promotional efforts and

discounts.

Useful in determining the substitute product or

service for some users.

Profiles users of products/services of the company,

according to costs.


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SEGMENTATION

ANALYSIS (ADCM) Collected data subjected to in-depth analysis, on thebasis of segments.

Data collected from 3 levels

Identification and Navigation data.

Data regarding Buying habits & Data from E-mail

contacts.

Data from Collaborative Filtering & Data from

Personalization.

Employs clipping method which processesdemographic data and consumer behaviour data,

vital for segmentation, and thereby vital for

companys later positioning and marketing mix

formulation.

ON LINE ANALYTICAL


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ON-LINE ANALYTICAL

PROCESSING (ADCM)

Multidimensional data analysis technique.

Can research relatedness of planned and achieved

results in a particular period of time.

Unique feature of OLAP is the speed of acquiringvery complex data that cover a number of variables.

Helps with analysis of all users activities in

combination with promotional selling efforts that are

directed to those users/customers.

OLAP tools enable numerous options ranging fromsimple search functions to complex calculations and

data modelling.

THE EFFECT OF THE INTERNET ON


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THE EFFECT OF THE INTERNET ONMODERN BUSINESSES &

CORPORATIONS Facts

E-business and E-commerce

Features

e-mail servers Function

lowering operational costs

Effects

Reduction of middlemen Misconceptions

Not an end-all, be-all solution


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E business

CUSTOME

RS

SUPPLIE

RS COMPANY

O O


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THE ROLE OF INTERNET IN

BUSINESS

Communication: fast and costefficient

Growth: wider global audience

more sales Marketing: Online advertising

Networking and Recruiting: Socialnetworking websites

Outsourcing services: enablesbusinesses to concentrate on their coreservices

New Opportunities: online business


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WHY THE INTERNET IS


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WHY THE INTERNET IS

IMPORTANT IN BUSINESS?

Marketing and Advertising Supplement other promotion media

Image BuildingA good website enhances image

Communication and Interaction E mail

Information Gathering Online research, Online library

Remote Services Transactions Net banking

ADVANTAGES OF USING THE


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ADVANTAGES OF USING THE

INTERNET FOR BUSINESS

Potential Customer Base

A Store that Never Closes

Networking Opportunities

Cost Effective


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EFFECTS OF THE INTERNET ON

BUSINESS? Personable

Targeted advertising

Information

Accessible Bridges the gap

Easier Entry

start-up and advertising

costs are significantly lower

Investing

E trade


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Conclusion

Multimedia and internet have revolutionized

the way business is conducted.

It is important to encourage companies to use

the Web as an interactive medium forestablishing a connection with their customers.

With the growth of the Internet and technology

innovations, it is necessary to be up-to- date

with such advances, in order to take

advantage of the full potential that the Web

offers.


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the effectiveness of multimedia&internet in business

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