the effects of brand positioning strategies on consumers ...jrb12/bio/jim/37.pdf · jmr, journal of...
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The Effects Of Brand Positioning Strategies On Consumers' BSujan, Mita; Bettman, James R.JMR, Journal of Marketing Research; Nov 1989; 26, 4; ABI/INFORM Globalpg. 454
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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