the ektron cmp

The Ektron CMP

Bob Canaway, VP of Marketing Megan Menesale, Sr. Product Marketing Manager

Copyright © 2014 Ektron, Inc.

YOU WILL LEARN

•  Changes in the Marketplace

•  What is the Ektron CMP

•  Where to learn more


78% of CMO’s think that custom content is the future of marketing

Digital Marketing trends 2014


$135 billion

Marketing teams will spend

on digital marketing collateral



25 percent

Internet advertising will account for

of the entire advertising market by 2015




54% more

Inbound marketing delivers

leads than traditional outbound marketing


In 2014, marketers will use Dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.



25%

26%

33%

40%

50%

57%

0% 20% 40% 60%

Website integration

Develop an influencer relations or ambassador

program

Provide direct customer support through social

channels

Listen/learn from customers

Develop ongoing dialog and engagement with customers

Content Marketing

IN 2013, WHAT IS YOUR TOP EXTERNAL SOCIAL STRATEGY OBJECTIVE?

Content Marketing is the top go to market priority


INTEGRATION WITH MARKETING AUTOMATION

39%

15.1%

26%

28%

36.1%

36.7%

We don't use marketing automation

We sporadically use content for marketing automation

campaigns

We use marketing automation to engage with

customers

We actively create content to feed automated

campaigns

We use marketing automation to nurture leads

We use marketing automation to generate

leads Adoption and use of Marketing Automation is on the rise

B2b Content Marketing Trends 2013

Digital strategy priorities From the Ektron’s 2014 Digital trends survey results, from web professionals

Content creation

social

Landing Pages/ cta’s

Built in, Actionable

seo

targeting

blogs


Enhance acquisition of customers with easy to use cloud based marketing tools that get results

Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy

Increase engagement and gain insight with targeted, relevant content and contextual analytics

Introducing the Ektron Content Marketing Platform


Digital Marketers

Do SEO Well

Write content effectively

Utilize CTAs

Utilize landing pages

Develop and utilize personas

Testing and targeting

THE EKTRON CMP don’t currently


The only platform that combines enterprise tools with the power of content marketing to drive digital results

MOBILE M U L T I L I N G U A L

S E A R C H WORKFLOW


THE EKTRON CONTENT MARKETING PLATFORM

CMP FEATURES: •  Quick setup and account

creation; Easy integration •  Easy content creation •  in-line SEO Analysis •  Landing pages, blogs, and CTAs •  Performance Analytics &

Optimization •  Built-in mobile support •  Social amplification •  Search driven

recommendations

CMP BENEFITS: •  More site visitors

•  Enhanced visibility to target market

•  More conversions and acquisitions of leads and visitors

•  Optimized content for SEO and enhanced engagement


Increase relevancy and engagement with more leads utilizing easy to use marketing tools that get results


Fuel your inbound marketing strategy with blogs, landing pages, CTAs, and analytics


Seamless transition from your existing CMS •  Easy account set-up •  Clear migration path •  Rapid integration •  Quickly start creating content


Increase productivity and benefit from rapid ROI without worrying about upgrades and infrastructure


Provide an optimized mobile experience with natively responsive page design


Work faster and smarter by previewing content on mobile

devices


Increase results by using targeted CTAs and optimized content pages


Surface relevant CTAs into your site with ease


Design highly personal, relevant experiences utilizing personas


Amplify your message across social networks


Increase SEO with Inbound Writer and customized company URL


Easy, Actionable SEO to create relevant content


Makes getting found a priority in the authoring experience


Fast, in-line SEO analysis to generate immediate results


Generate high quality leads and close more sales with cloud based marketing automation and email software


Powerful, easy to use technology that provides relevant, personalized information to your visitors


Northern Trail, Ul/mate Guide to Camping and Other Outdoor Ac/vi/es Connect

campaigns in your CRM to the Ektron CMP


See real time analytics in your CRM and the Ektron CMP


Northern Trail, Ul/mate Guide to Camping and Other Outdoor Ac/vi/es


Where to go from here? ektron.com/CMP


QUESTIONS?

Megan Menesale Sr. Product Marketing Manager, Ektron

@mmenesale

[email protected]

Bob Canaway VP of Marketing, Ektron

@bobcanaway

[email protected]

the ektron cmp

Technology

customers content marketing

marketing tools

power of content marketing

marketing teams

marketing automation

dont use marketing automation

content pages

product marketing manager