the elevator speech & networking.pdf

Upload: mk3chan

Post on 04-Jun-2018

235 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/14/2019 The Elevator Speech & Networking.pdf

    1/33

    THE ELEVATOR SPEECH

  • 8/14/2019 The Elevator Speech & Networking.pdf

    2/33

    WHAT IS AN ELEVATOR SPEECH?

    A Verbal Business Card

    A condensed version of your positioning statementdescribed in Milestone Three, Composing your positioning

    A 60 second description of:

    .

    2. The benefits you bring your employer, client, customer

  • 8/14/2019 The Elevator Speech & Networking.pdf

    3/33

    WHY A VERBAL BUSINESS CARD?

    The role does not always go to the most qualified,

    best.

    first impression . . .

    w ena e o ers o e p you

    To prepare you to introduce yourself . . . anytime,

    anyw ere

  • 8/14/2019 The Elevator Speech & Networking.pdf

    4/33

    THE INGREDIENTS INCLUDE:

    Profession

    Expertise / Strengths

    Industries/Environments you know

    Results - your contribution to the bottom line

    ,expertise, value, and passion to make a difference

    ,

  • 8/14/2019 The Elevator Speech & Networking.pdf

    5/33

    WHEN WILL I USE IT?

    When responding to someone in an elevator, or:

    At association meetings

    On a golf course On aeroplanes, buses or trains

    ANYWHERE /

    At the supermarket ANYTIME!

  • 8/14/2019 The Elevator Speech & Networking.pdf

    6/33

    en you are as e :

    What do you do?

  • 8/14/2019 The Elevator Speech & Networking.pdf

    7/33

    LETS LOOK AT A FEW EXAMPLES:

    Hi, my name is George Tan. Im a turnaround specialist. I lead troubledcompanies to profitability by bringing clarity to their objective and developing

    .

    Im a Finance Executive with expertise in the Real Estate industry. As amember of the senior management team, I facilitate profitable growth byproviding financial information that supports strategic planning and decisionmaking. Ive been told that I help the CEO sleep well at night.

    Good morning, Im a Manufacturing Executive with a track record thatincludes achieving profitable growth for three Fortune 1000 companies.

    y pass on s u ng eams an crea ng processes a ncreaseproductivity while doing more with less.

    Im a Senior Executive in the Financial Services Industry. As a CEO, Iveembraced chan e and en o ed overcomin challen es to roduce rofitablegrowth.

    Its a pleasure to meet you, Leo. My name is Karen Chu. As a SalesManagement Executive, I build and lead responsive teams that generatenew us ness an eep t com ng ac .

  • 8/14/2019 The Elevator Speech & Networking.pdf

    8/33

    PLEASE DRAFT YOUR OWN ELEVATOR SPEECH

    Profession

    Expertise / Strengths

    Results How do I add value

  • 8/14/2019 The Elevator Speech & Networking.pdf

    9/33

    LETS PRACTICE

    1. Team up with a partner to develop and rehearse your

    2. Present your statement to the entire group.

    3. Feedback from the group

    EYE CONTACT

    LISTEN

    BE SUCCINCT

  • 8/14/2019 The Elevator Speech & Networking.pdf

    10/33

    ANY QUESTIONS?

  • 8/14/2019 The Elevator Speech & Networking.pdf

    11/33

    NETWORKING

  • 8/14/2019 The Elevator Speech & Networking.pdf

    12/33

    JOB SEARCH OBJECTIVES

    Learn how to:

    Manage your job searchas a project

    Design an effective search

    strategy

    Measure productivity inyour search

  • 8/14/2019 The Elevator Speech & Networking.pdf

    13/33

    TYPICAL JOB SEARCH ACTIVITY

    Most people spend five hours or less each week

    Lee Hecht Harrison clients typicallyaverage between 15 to 20 hours per week

  • 8/14/2019 The Elevator Speech & Networking.pdf

    14/33

  • 8/14/2019 The Elevator Speech & Networking.pdf

    15/33

    MAINTAINING PRODUCTIVITY

    Although you can address barriers individually,some cannot be entirely eliminated

    Design a sound and strategic marketing plan

    Monitor your productivity with numerical measures

  • 8/14/2019 The Elevator Speech & Networking.pdf

    16/33

    COMPONENTS OF A STRATEGIC MARKETING PLAN

    Professional Objective

    Communications Strategy / Qualifications

    Geographic Location Industry or Type of organization

  • 8/14/2019 The Elevator Speech & Networking.pdf

    17/33

    CREATING A TARGET LIST

    Develop an initial list of at least 15-25 target companies

    Identify hiring managers at each

    Sources of information: Networking

    Internet resources

  • 8/14/2019 The Elevator Speech & Networking.pdf

    18/33

    HOW HIRING HAPPENS

    The Applicant Pool

    There is an open position

    and screened

    the hiring manager

    the candidates

  • 8/14/2019 The Elevator Speech & Networking.pdf

    19/33

    HOW HIRING HAPPENS

    The Created Position

    Job seeker identifies an organizational need

    Job seeker develops and presents a proposal to

    A position is created for the job seeker

  • 8/14/2019 The Elevator Speech & Networking.pdf

    20/33

    HOW HIRING HAPPENS

    Tapping a Known Candidate

    Hiring manager knows several qualified people

    Hiring Manager hires one of the known candidates

    motions of selecting and screening a candidate pool.

  • 8/14/2019 The Elevator Speech & Networking.pdf

    21/33

    ONE OF THE MOST PRODUCTIVE ACTIVITIES

    Talking with the hiring manager at anappropriate target company just before an

    opening occurs

  • 8/14/2019 The Elevator Speech & Networking.pdf

    22/33

    SUMMARY OF KEY POINTS

    Approach your search as a project

    Design a strategic marketing plan (professionalobjective, qualifications, communications, target market)

    Ensure target market is large enough

  • 8/14/2019 The Elevator Speech & Networking.pdf

    23/33

    GET YOUR MESSAGE OUT

    Purpose of this milestone is to:

    locate and talk with the hiring managers in your targetedorganizations

    develop a sustained, focused communication effort

    continue to gather information about your marketplace

  • 8/14/2019 The Elevator Speech & Networking.pdf

    24/33

    WHY IS THIS MILESTONE IMPORTANT?

    Word of mouth advertising is essential in search

    Integrate your message into conversations

    Talking with people is an effective way to get your

  • 8/14/2019 The Elevator Speech & Networking.pdf

    25/33

    NETWORKING

    Networking is a learned behavior

    It is sometimes gradual, painful and scary but it doesntneed to be!

    BUT:

    You are very confident of the product

    You know the product is successful

  • 8/14/2019 The Elevator Speech & Networking.pdf

    26/33

    THE PURPOSE OF NETWORKING

    Educate others about yourself - experiences, skills,,

    Build credibility

    Get referrals

    Gettin the messa e out about who ou are and whatyou have to offer a potential employer is the heart of

    the job search process.

  • 8/14/2019 The Elevator Speech & Networking.pdf

    27/33

    NETWORKING FINDS JOBS

    positions are not advertisedin Singapore

    Companies tend to

    recognize that they need tohire someone long beforethey create a formal job

  • 8/14/2019 The Elevator Speech & Networking.pdf

    28/33

    DEFINITION OF RELATIONSHIP NETWORKS

    people with whom we share certain interests,

    values or activities

  • 8/14/2019 The Elevator Speech & Networking.pdf

    29/33

    BENEFITS OF RELATIONSHIP NETWORKING

    Let your network contacts know about your availability

    Accumulate detailed information on your targetorganizations (names, culture, current challenges, future,

    Seek advice and ideas about your target employers Locate mentors/coaches

  • 8/14/2019 The Elevator Speech & Networking.pdf

    30/33

    BENEFITS OF RELATIONSHIP NETWORKING

    Face less competition

    Link you to target organizations that may not respond tounsolicited mail

    Receive more interview opportunities from target

    organizations through referrals and connections Provide you with more referrals and broaden your

    network

  • 8/14/2019 The Elevator Speech & Networking.pdf

    31/33

    COMPILING YOUR LISTS OF NETWORKING

    CONTACTS Everyone has a network whether they realize it or not

    Your network is comprised of people you come incontact with

    Each contact has the potential of leading you to

    someone else

  • 8/14/2019 The Elevator Speech & Networking.pdf

    32/33

    KEY POINTS

    Be open to establish new relationships

    Enable you to make useful connections

    focusing on job openings

  • 8/14/2019 The Elevator Speech & Networking.pdf

    33/33

    ANY QUESTIONS?