the emerging role of the content strategist
DESCRIPTION
Marketing has gone inbound and it needs content to support it. Marketing communications planning has become a lot more tactical, and needs a strategist to guide it.TRANSCRIPT
www.tomorrow-people.com
THE EMERGING ROLE OF THE CONTENT STRATEGIST
www.tomorrow-people.com
We’d like to share 10 compelling stats
which we think have driven the emerging
role of the content strategist:
www.tomorrow-people.com
There are more than 3.5 billion
pieces of content (web links, news
stories, blog posts, etc.) shared
each week on Facebook.
www.tomorrow-people.com
B2B companies with over 40
landing pages generate over 10
times more leads than those with
only one to five landing pages.
www.tomorrow-people.com
66% of buyers indicate
that ‘consistent and
relevant communication’
is a key influence in
choosing a provider.
www.tomorrow-people.com
Segmented emails get 50% more clicks.
www.tomorrow-people.com
53% of people on Twitter recommend companies or their products in their tweets.
www.tomorrow-people.com
78% of internet users conduct product research online.
www.tomorrow-people.com
45 million people view SlideShare presentations each month.
www.tomorrow-people.com
57%
41%
41% of B2B companies have acquired customers through Facebook and 57% through their company blog.
www.tomorrow-people.com
Companies that blog
97% more inbound
links
55% more web traffic.
www.tomorrow-people.com
Inbound marketing costs 62% less per lead than traditional, outbound
marketing.
www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who:
www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who:
Understands the impact of all content at each stage of the customer journey and how to optimise it.
www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who:
Understands the impact of all content at each stage of the customer journey and how to optimise it.
Defines which content will be published and why, when and where.
www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who:
Understands the impact of all content at each stage of the customer journey and how to optimise it.
Defines which content will be published and why, when and where.
Creates processes based on data analysis results, which take into account both big picture vision and fine details, to continually improve the content delivered in the strategy.
www.tomorrow-people.com
Building a Lean, Mean
Sales and Marketing
Organisation
www.tomorrow-people.comBuilding a Lean, Mean Sales and Marketing Organisation
www.tomorrow-people.com
Building a Lean, Mean
Sales and Marketing
Organisation
www.tomorrow-people.com
To get more information on improving inbound marketing results, read our eGuide
Building a lean, mean sales and marketing organisation.
Download Now!