the end of the gutenberg era in scholarly communication
DESCRIPTION
The End of the Gutenberg Era in Scholarly Communication. Moshe Pritsker , P h.D . CEO, co-founder , JoVE. Why the text format does not work well in scholarly communication P eer reviewed video journal as a solution Building a viable video journal – what it takes - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/1.jpg)
The End of the Gutenberg Era in Scholarly Communication
Moshe Pritsker, Ph.D.CEO, co-founder, JoVE
![Page 2: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/2.jpg)
• Why the text format does not work well in scholarly communication
• Peer reviewed video journal as a solution
• Building a viable video journal – what it takes
• Current status: acceptance in the scientific and librarian community
![Page 3: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/3.jpg)
Scientific Article – same from 1665
First Issue of Philosophical Transactions of the Royal Society
![Page 4: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/4.jpg)
Typical Scientific Article or Why Text Format does not Work
Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
What does it say?
What should I do to reproduce it?
![Page 5: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/5.jpg)
1 picture vs. 1,000 words or why we need to publish in video
Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
Text article Real life
![Page 6: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/6.jpg)
Text doesn’t work?
Show it in video!
![Page 7: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/7.jpg)
Structure of scientific video-article
1. Animated Abstract 2. Introduction of scientists
3. Experimental procedure 4. Discussion of results
![Page 8: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/8.jpg)
New Article = Video + Text
![Page 9: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/9.jpg)
Why scientists publish in JoVE
- Peer reviewed scientific journal, not just a site or database
- Content from top research institutions
- Prestigous editorial board; indexed in PubMed and Medline
![Page 10: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/10.jpg)
Starting from Prestigious Institutions
![Page 11: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/11.jpg)
JoVE - Current Status
- Published 50 montly issues, total ~1,000 video-articles
- Current rate of publication: 50 video-articles per month
- Areas covered: Neuroscience, Immunology, Developmental Biology, Cell Biology, Biochemistry, Bioengineering, Plant Biology, Psychology, Medicine and others
- First video journal indexed in PubMed and Medline
- Contributors: labs at leading research universities in US and abroad: Harvard, MIT, Stanford, Yale, NIH, Oxford, Cambridge, Max Planck, Weizmann Institute, Karolinska Institute, ....
- More than 200 institutions subscribed
![Page 12: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/12.jpg)
Usage
• 110,000 visitors per month• 80% from academic instituitions
![Page 13: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/13.jpg)
Example: usage in a research university
![Page 14: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/14.jpg)
Testimonials
Super idea. Excellent movie. Best wishes with your novel publishing concept.Thomas D. Pollard, PhDProfessor, Yale University
I just viewed an excellent little article on your site, and I would like to include it in the reference materials for my course.Moses Goddard, MDAssociate Professor of Surgery, Brown University
It is a great way of sharing the kinds of details that make all the difference but are very hard to put into a printed report.Helmut Hirsch, PhD, Distinguished Teaching Professor, University at Albany
Thank you for creating and developing such an astounding resource for scientists! This is truly going to rapidly advance progress in all fields of research and the potential applications are endless.Lalitha Chandrasekher, Candidate for PhD Physiology and Biophysics, Georgetown Univ.
![Page 15: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/15.jpg)
How it works – we film your video for you
![Page 16: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/16.jpg)
Video production process
Text Protocol
Filming (5h)
Editing
Published
![Page 17: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/17.jpg)
Videographer Network
Countries covered: USA, UK, Canada, Germany, Holland, Austria, Switzerland, Sweden, Denmark, Israel, Japan and Australia
![Page 18: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/18.jpg)
Business Model
Scientists
$
content
Libraries
Typical STM publisher model
Break even: Q4 2009
Sales in 2010: ~$3 mil
JoVE$
![Page 19: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/19.jpg)
Institutions subscribed
• >200 institutions subscribed:
• Harvard University, Massachusetts Institute of Technology – MIT, Brandeis University, Brown University, Cold Spring Harbor Laboratory – CSHL, Cornell University, Fred Hutchinson Cancer Research Center, George Mason University, Kent State University, Max-Planck-Institute for Medical Research (Germany), Mount Sinai School of Medicine – MSSM, National Institute of Health – NIH, National Taiwan University (Taiwan), Northeastern University of Illinois, Princeton University, Purdue University, Rockefeller University, Salk Institute, UC Davis, UC Irvine, UCLA, University of Verona (Italy), University of Hong Kong (Hong Kong), University of Iowa, University of Miami, University of New South Wales (Australia), University of Southern California – USC, University of Waterloo (Canada), University of Zurich (Switzerland), Vanderbilt University, Weizmann Institute of Science (Israel), Wellesley College, Yale University, Yonsei University (Korea)….
![Page 20: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/20.jpg)
JoVE – what‘s next?
JoVEJoVE MedicineJoVE NeuroscienceJoVE ImmunologyJoVE Bioengineering….JoVE Chemistry?JoVE Environmental Science?
![Page 21: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/21.jpg)
Question A: what do you want for your users – 1 or 2?
1 2
![Page 22: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/22.jpg)
Question B
Do you think scholarly video articles will increase productivity in research and education?
1. Yes.
2. No.
3. Who cares? I am busy selling subscriptions.
![Page 23: The End of the Gutenberg Era in Scholarly Communication](https://reader031.vdocuments.net/reader031/viewer/2022012914/56815d33550346895dcb2e3e/html5/thumbnails/23.jpg)
Question C
Do you think video publication will become an important force in the STM publishing in 10 years?
1. Yes.
2. No.
3. Who cares? I am very, very busy selling subscriptions.