the endearment effect
TRANSCRIPT
![Page 1: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/1.jpg)
TheEndearment EffectSteve Sue, [email protected]
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Strong Stories Sell
![Page 2: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/2.jpg)
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
CustomerPreference
![Page 3: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/3.jpg)
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Customer Preference,Loyalty
![Page 4: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/4.jpg)
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Customer Preference,Loyalty &Referral
![Page 5: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/5.jpg)
What’s Endearment?
Price Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
≠
![Page 6: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/6.jpg)
What’s Endearment?
Brand = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 7: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/7.jpg)
What’s Endearment?
Story = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 8: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/8.jpg)
What’s Endearment?
Love = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 9: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/9.jpg)
EndearmentExercise
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Strong Stories Sell
![Page 11: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/11.jpg)
2. Story-Crafting
helps
get
through
featuring
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 12: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/12.jpg)
2. Story-Crafting
helps
get
through
featuring
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
![Page 13: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/13.jpg)
2. Story-Crafting
helps
get
through
featuring
families
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
![Page 14: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/14.jpg)
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
![Page 15: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/15.jpg)
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
Swedish engineering
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
![Page 16: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/16.jpg)
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
![Page 17: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/17.jpg)
2. Story-Crafting
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
![Page 18: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/18.jpg)
2. Story-Crafting
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 19: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/19.jpg)
3. Result
Volvo helps families get safe and stylish transportation through Swedish engineering
that features cutting-edge technology coupled with superior design.
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 20: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/20.jpg)
3. Result: Vision Statement
Volvo helps families get safe and stylish transportation through Swedish engineering that features cutting-edge technology coupled
with superior design.Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 21: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/21.jpg)
3. Result: Mission Statement
Volvo helps families get safe and stylish transportation through Swedish engineering
that features cutting-edge technology coupled with superior design.
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 22: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/22.jpg)
3. Result: Elevator Pitch
Hi, I’m __________ from Volvo.Volvo helps families get safe and stylish
transportation through Swedish engineering that features cutting-edge technology coupled
with superior design.Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 23: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/23.jpg)
4. Endearment Review
Love Cust POV Benefits
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 24: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/24.jpg)
4. Endearment Review
© 2015, BizGym Fitness Center. All rights reserved. www.bizgym.com www.storymanager.com
Uniqueness Transparency
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
![Page 25: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/25.jpg)
4. Endearment Review
Love Cust POV Benefits Uniqueness Transparency
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 26: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/26.jpg)
The Endearment Effect
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
= Preference,Loyalty &Referral
Love Cust POVBenefits
Uniqueness Transparency
![Page 27: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/27.jpg)
Solutions
Customer Attraction Studies (CAS)Linguistic Assets & Strategies (LAS)
Web / Search Engine Optimization (SEO)
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Likeability & Endearment Services
![Page 28: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/28.jpg)
Solutions
Strong Stories Sell
FREE 30-Day Coupon Code: BBBLOVE
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
![Page 29: The Endearment Effect](https://reader034.vdocuments.net/reader034/viewer/2022042818/55c1027dbb61eb7b6d8b473e/html5/thumbnails/29.jpg)
TheEndearment EffectLikeability & Endearment ServicesSteve Sue, [email protected]
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Strong Stories Sell