RETHINKING THE ENTERPRISESaturday 14 March, 2015 – Brussels

ACTIVE SPONSORSHIPBuilding new models with next generations. Let’s spend a Saturday together to put values, intention and responsibility into perspective.

Today’s challenges call for new models to be put in place. If we want those new models to become a reality, it is our responsibility, we, entrepreneurs and business leaders, to fully leverage the innovative and creative poten-tial of the entreprise to build step by step the world in which we want the next generations to progress. We will not succeed alone, but together side by side today’s and tomorrow’s generation aligned on values, taking our own responsibilities.

Some of us have already experienced successful ways, with a drive to serve common good. We all have some pieces of the puzzle – but alone we are limited. Let’s put those resources together to create the path to human progress, let this path be paved by our acts.

“Real cultural change drives leaders to rethink three major busi-ness functions:• creating and innovating (entrepreneurship),• organising a creative community (leadership) and• serving the common good (statesmanship).”

Philippe de Woot, Emeritus Professor UCL

ORGANISERS

UNIAPAC, the international Christian union of business leaders, is a federation comprising more than 30 national associations of Christian decision makers with more than 15.000 individual mem-bers worldwide.

It is a meeting place for business leaders and entrepreneurs from around the world, who wish to serve the common good of humanity whilst at the same time driving forward a successful global economy.

Inspired by the Christian social thought, its aim is to encourage leaders in business and politics to rethink how their own organisations are run, as well as how to reshape society to be more responsible and caring.

UNIAPAC has an observer status at several international institutions including: the International Labour Organization (ILO) in Geneva, various UN organisations in New York and the European Commission in Brussels. More information on www.uniapac.com

ADIC is the Belgian french-speaking association for Christian business leaders, headquartered in Brussels, the capital of Europe.

Its purpose is to encourage social and ethical behaviours based on Christian values, engaging in initiatives and actions that promote trust and integrity within the business environment and society as a whole.

It is open to all entrepreneurs who want to build new models with next generations whether they see themselves as Christian or non-Christian. More information on www.adic.be

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The challenges facing humanity in the 21st Century are immense and the question is how can we best focus our extraordinary collective creativity to meet them.

Business enterprises transform scientific discoveries and technological advances, and are there-fore key intermediaries between science and society. Yet are they agents of progress?

Businesses have the capacity to play a critical role in transforming the economic system. By changing their culture, they can be powerful tools addressing the global challenges of our century. New paradigms for creativity and innovation are necessary in businesses in order to meet these societal challenges. Although the current economic model is on one hand partly responsible for certain of the challenges we face today, it is on the other hand the business enterprises themselves that can in a fundamental way, help to correct many of these issues. The problem can become the solution.

From:‘Rethinking the Enterprise: Competitiveness, Technology and Society’Restoring the ethical and political dimension to economic actionPhilippe de Woot Emeritus Professor, Université Catholique de Louvain

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AGENDA09:15 Registration and Welcome Coffee

09:45 - 09:50 Welcome, Xavier Deleval, President of ADIC

09:50 - 10:00 Introduction, Herman Van Rompuy, former President of the European Council Responsible Entrepreneurship at the Centre of the Competitive European Social

Market Economy

PART 1 – ENTREPRENEURSHIP: Transforming Creativity and Innovation into Progress

10:05 - 10:10 Eric Domb, Pairi Daiza, Founder and CEO, video The Man behind the Entrepreneur: Humility, Vision, Courage

10:10 - 10:28 Alexander von Maillot, CEO Nestlé Belgilux

Alliance for Youth

10:30 - 10:48 Dirk Rombaut, Commercial director, board member and start up coordinator of Passwerk

Turning autism into a competitive advantage in business

10:50 - 11:08 Mrs. Thiele-Schürhoff, Vorsitzende des Vereinsvorstandes Knorr Bremse Global Care, München and Hans-Jürgen Dörrich, Don Bosco Mondo, Head of Corporate Relations

Meeting Social Impact and Business Objectives

11:10 - 12:10 PANEL PART 1 – Q & A – Table Workshop on Entrepreneurship

12:10 - 13:30 Lunch

PART 2 – LEADERSHIP: Organising an Inventive Community13:30 - 13:48 Douglas ‘Doug’ Anderson Baillie, Unilever, Chief HRO and Member of the Execu-

tive Committee Purposeful Entrepreneurship at the Heart of Corporate Growth Strategy

13:50 - 14:08 Jacques van Rijckevorsel, former Member of the Solvay Executive Committee How to Embed Collective Responsible Entrepreneurship in the Organisation?

14:10 - 14:28 Jean-Marie Laurent Josi, COBEPA, CEO The Perspective of the Shareholder

14:30 - 15:20 PANEL PART 2 – Q & A – Table Workshop on Leadership

15:20 - 15:50 Pause

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PART 3 – STATESMANSHIP: Serving the Common Good15:50 - 16:08 Caroline Ven, VKW, Director Durable Economy: A Warm Plea for Capitalism

16:10 - 16:28 Collin Gutman, WorkAmerica, CEO Successful Enterprises Supporting Governmental Objectives

16:30 - 16:48 Howard Gutman, former US Ambassador in Brussels Corporate Social Responsibility for Tomorrow: Doing Well by Doing Good

16:50 - 17:38 PANEL PART 3 – Q & A – Table Workshop on Statesmanship

17:40 - 18:00 Conclusion, Philippe de Woot, Emeritus Professor UCL and a next generation leader

18:00 - 19:15 Cocktail

Panel Members: Bruno Colmant, Partner at Roland Berger Strategy Consultants, Etienne de Callataÿ, chief economist at Bank Degroof, Michel de Kemmeter, Founder of UHDR UniverseCity Luc Willemyns, Associate Partner, ELP and 12 young future leaders

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“

Responsible entrepreneurship is a journey, not a destination ”

Pallav Nadhani, CEO FusionCharts

“ Every single social and global issue of our day is a business opportunity in disguise”Peter Drucker

EVENT DETAILSDate and Venue

The Conference is open to everyone and will take place in Brussels on Saturday 14 March, 2015, accommodating more than 350 delegates and participants.

Targeted Audience

• Belgian and European business leaders from diverse backgrounds, cultures and faith• Professionals from all fields of industry and business sectors• Politicians and representatives of the civil society• Academics and business school students

FormatThe conference will be held in three sessions (one in the morning and two during the afternoon).

Talks of 18 minutes each will be followed by panel discussions with the speakers and young future leaders, facilitated by representatives from the academic and business world.

The audience will have the opportunity to ask questions, by text or email during the lectures, which will be collected online and transmitted to the panellists.

This public event will be held in English. Simultaneous translations will then be provided in French and English.

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SPONSORSHIP AND PARTICIPATIONGold Sponsor: € 5,000

• 20 seats for the conference on Saturday 14 March: 2 tables with your guests of whom 4 younger than 25

• Company logo advertised in all communication papers (invitations, mail, ADIC website, Conference program)

• Editorial in the conference program and in ‘l’Entreprise et l’Homme’ * • 1 full page commercial in the Conference program• ½ page commercial in 4 issues of ‘l’Entreprise et l’Homme’

Silver Sponsor: € 3,500

• 10 seats for the conference on Saturday 14 March: 1 table with your guests of whom 4 younger than 25

• Company logo advertised in all communication papers (invitations, mail, ADIC website, Conference program)

• 1 full page commercial in the Conference program• ½ page commercial in 2 issues of ‘l’Entreprise et l’Homme’ *

Bronze Sponsor: € 1,500

• 5 seats for the conference of Saturday 14 March• Company logo advertised in all communication papers (invitations, mail, ADIC website,

Conference program)• 1 full page commercial in the Conference program• ½ page commercial in 2 issues of ‘l’Entreprise et l’Homme’ *

8* ADIC quartely magazine printed in 6,000 copies.

ORDER FORMSend or email to ADIC (Association Chrétienne des Dirigeants et Cadres) asbl

Avenue Konrad Adenauer 8 B-1200 Brussels Phone +32 (0)2 771 47 31 | Fax +32 (0)2 772 46 33 | Email: a.d.i.c@skynet.be

Our company wishes to sponsor the Saturday 14 March, 2015 Event

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Silver Sponsor € 3,500 ❏

Bronze Sponsor € 1,500 ❏

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RESTORING THE ETHICAL AND POLITICAL DIMENSION IN ECONOMIC ACTION

1 Global Responsible Leadership Initiative, A Call to Action, Bruxelles, 2005.

The raison d’être of a business firm should be anchored in its specific function. This specificity is defined in terms of initia-tive, creativity and innovation in econom-ic, technical and organizational terms. In these areas, its action is fundamentally en-trepreneurial.

If high performing enterprises are observed over a period of five to ten years, there is not one that has not adapted, transformed, or renewed itself. All have evolved, innovated in their products, their markets, their pro-cesses or in their organisation. This reality confers dynamism and creativity to their whole work.

In a market economy, the enterprise is the very agent of economic and techni-cal creativity. Creativity is implemented and given concrete form by the enterprise. Initiative, creativity and innovation are central to entrepreneurship. If business leaders want the extraordinary creativity of enterprise translated into progress for hu-manity, they have a duty to steer it, to give it meaning, by restoring its ethical and po-litical dimensions.

To question the enterprise’s purpose and its development model is to question ma-terial progress, focus and ambiguities. We must stop pretending that there is a quasi-automatic convergence between current economic creativity and the overall development of humanity. If eco-nomic growth and the common good no longer converge, entrepreneurs, individu-ally or collectively, become responsible for the meaning and purpose of their actions. These must be tailored to fit human pro-gress rather than follow a pure financial or

growth logic, which has no other purpose than self-benefit.

Giving enterprise a purpose means, par-ticularly, reflecting on and answering the following questions: Economic and techni-cal creativity: What for? For whom? How? Answers to such questions can only be eth-ical and political. Only at that level will en-trepreneurial freedom be justified and find its legitimacy.

From this viewpoint, we propose defining the enterprise’s purpose as follows: the cre-ation of economic and social progress, in a sustainable and globally responsible manner 1.

The concept of economic progress al-lows us to identify the specific contribution that a firm makes to the common good, the function that it alone is capable of fulfilling, and that differentiates it from other organ-isations. Is economic progress not a more serious foundation than mere profit, for re-thinking the enterprise and giving mean-ing to its actions?

If we want corporations to fully assume their societal responsibilities, it is also time to better focus their role as entrepreneurs. It is this through this entrepreneurial ca-pacity that they serve the common good. It is therefore important to rethink the di-rection of their creative forces and their ability to correct the excesses of the system they drive. How can a company that wants to become responsible contribute, with others, to solving the global problems of the 21st century? In the most critical areas of our growth model, how can it become part of the solution rather than of the problem?

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This approach is particularly realistic today given that creativity, innovation and entre-preneurial activity go far beyond the capi-talist enterprise’s scope. Thousands of initia-tives appear throughout the world to propose solutions: social entrepreneurship, the social economy, fair trade... They are a sign of de-volved and more accountable entrepreneur-ial activities. Many of them cooperate with capitalist enterprises that are inspired to transform their culture and meet their social responsibilities. This abundance of creativity brings with it new forms of enterprise which, far from competing with more conventional ones, are an indispensable complement and a source of cultural inspiration.

Many companies still limit their approach to a few, very fragmented actions. If the corporate social responsibility movement is limited to a few “best practices” without changing culture and attitude, it will not become a transform-ative force and will not be taken seriously by other societal stakeholders.

Real cultural change drives leaders to rethink three major business functions: creating and innovating (entrepreneurship), organ-ising a creative community (leadership) and serving the common good (statesman-ship). We are not here to discuss in detail each of these functions, but to outline some practical pathways for change, to begin re-storing the ethical and political dimensions to economics.

This Conference suggests that it is less a question of changing the system’s mecha-nisms at the risk of losing its creativity, than of encouraging its leaders to consider pur-pose and meaning as much as means. It is

less an issue of transforming structures than of changing culture and then guidelines. Let us once and for all leave behind the narrow ideology of a Milton Friedman, who dared to claim that business’ sole social respon-sibility was to maximise profi ts for share-holders... This short-sighted view pro-foundly infl uenced neoliberal thinking, and we must reject it.

Forward towards responsible entrepreneurship!

Rethinking the Entreprise: Competitiveness, Technology and Society’Restoring the ethical and political dimension to economic actionPhilippe de Woot Emeritus Professor, Université Catholique de Louvain

© Greenleaf Publishing, Sheffi eld, 2014

The challenges of the 21st century are immense; but how can we better focus our extraordinary creative capacity to meet the challenges ahead? It is enterprise that transforms, often as soon as they emerge, scientific knowl-edge and technologies into products and services. Enterprise is the main media-tor between science and society. Yet is it an agent of progress? This book explores the key role enterprise could play in the transformation of the economic system. By changing its culture, it can be a powerful tool to better meet the global challenges of our century. De Woot proposes that a spirit of enter-prise, creativity and innovation are necessary responses to societal challenges. Although the current economic model is the source of major deviations, enterprise in the broadest sense can help correct many of them. From problem it can become solution . . .

“For Philippe de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d’être. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise’s vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought-provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare . . . !”

Jean-Pierre Hansen, GDF-Suez

“The author invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while the stakeholders are reduced to ‘externalities’. This book is worth reading. The author deploys an immense wisdom and delivers a message of hope . . . A striking book.”

Bruno Colmant, Louvain School of Management

Rethinking the Enterprise: Competitiveness, Technology and SocietyRestoring the ethical and political dimension to economic action

Reth

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Ph

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Greenleaf PublishingAizlewood’s Mill, Nursery Street, Sheffield S3 8GG, UKTel: +44 (0)114 282 3475sales@greenleaf-publishing.com

www.greenleaf-publishing.com

Cover concept by Jebens Design for EFMD’s Global Focus magazine

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