the entrepreneurs playbook: how to startup your dream business

THE ENTREPRENEUR’S PLAYBOOKHow to Startup Your Dream Business

STEVE L. CHONG

www.EntrepreneursPlaybook.com

FOREWORD by Steve L Chong ..................................................................................

INTRODUCTION ...................................................................................... What is Entrepreneurship? .................................................................... Do You Have What It Takes? ................................................................. How Do I Use This Playbook? .................................................................

STEP ONE: BREAK THE RULES ............................................................ A. Dreaming Your Company Vision .......................................................... B. Designing Your Company Mission ...................................................... C. Developing Your Business Strategies ..................................................

STEP TWO: KNOW THY CUSTOMER .................................................... A. Researching Your Marketplace ............................................................B. Marketing Your Company .....................................................................C. Selling Your Goods ...............................................................................

STEP THREE: GET ORGANIZED ............................................................A. Establishing Your Brand Identity ..........................................................B. Capitalizing Your Business Venture ......................................................C. Forming Your Business Organization ...................................................

STEP FOUR: CRAFT A BUSINESS PLAN ...............................................A. Writing Your Marketing Plan .................................................................B. Writing Your Operating Plan .................................................................C. Writing Your Financial Plan ..................................................................

STEP FIVE: PROMOTE YOUR BRAND ..................................................A. Producing Your Marketing Materials ....................................................B. Coordinating Your Marketing & Sales ..................................................C. Growing Your Business Network .........................................................

STEP SIX: CHIEF YOUR OPERATIONS .................................................A. Governing Your Enterprise ...................................................................B. Monitoring Your Communications ........................................................C. Controlling Your Finances ....................................................................

GLOSSARY ..............................................................................................

DREAM JOURNAL ....................................................................................

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CONTENTS

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical without

prior permission in writing from the publisher.

Copyright © 2016 by Steve L. Chong

ISBN: 978-0-9858523-9-9

www.entrepreneursplaybook.comwww.facebook.com/entrepreneursplaybook

www.twitter.com/idreamthefuture

COPYRIGHT NOTICE

THE ENTREPRENEUR’S PLAYBOOKHow to Startup Your Dream Business

Dear Future Entrepreneur,

FOREWORD

Congratulations on your special purchase of The Entrepreneur’s Playbook!In your hands is everything you need to manifest your dream life into reality.

This business startup guide was lovingly created to show you play-by-play the ABC's of ENTREPRENEURSHIP. It is inspired by our belief that anyone - regardless of background, age or education level - can live the Real American Dream of Business Ownership.

Becoming an entrepreneur is an incredible journey of self-discovery and sacrifice. Our mission is to help you capture your business dreams from the initial spark of creative inspiration to the development of your Big Idea to the ultimate delivery of your company' s goods and services.

It is said, the best opportunities in life are the ones we create from the heart. Look around, everyday people are waking up to the epiphany that they can profit from their passion. With owning your own enterprise, you can enjoy a lifetime of income, true job security and have the TIME of YOUR LIFE.

Thank you for your business!

In Freedom,

Steve L. Chong

Author of The Entrepreneur’s Playbook

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Imagination is more important than knowledge.

~ Albert Einstein

[This is a self-initiation into the world of the entrepreneur.]

NO DOUBT.... that if you are reading this RIGHT NOW, it is your heart’s desire to launch your dream business and live the life of a successful entrepreneur.

Can you imagine it?

IMAGINE .... BEING TELEPORTED TO THE FUTURE!What Would You Attempt If You Knew You Could Not Fail?

TAKE THE TIME to vividly picture your dreams coming into clear vision, visualize the details, noticing who is with you, what is around you, and exactly what you are feeling. Imagine it NOW in full technicolor, depth and dimension

- JUST PLACE YOURSELF IN THE MIDDLE OF THE ACTION!

THE TRUTH IS your CREATIVE MIND is an exceptional, amazing, magical workshop where ANYTHING IS POSSIBLE with true intention.

IN FACT your very thoughts and ideas are the very dream seeds from which your company will manifest and grow. Today, the power is literally in your

hands when you open your heart and mind to the infinite possibilities.

CAN YOUR SEE IT? ..... IN YOUR MIND’S EYE ..... CAN YOU SEE IT?CAN YOU FEEL IT? ..... IN YOUR HEART ..... CAN YOU FEEL IT?

IF YOU CAN DREAM IT WITH INTENTION .... YOU CAN DO IT!

YOU ARE THE CREATOR!

IMAGINE .... OWNING YOUR VERY OWN COMPANY!What If Time, Money and Resources Were Not An Issue?

IMAGINE .... WAKING UP EXCITED EVERYDAY!What If Your Life Passion Became Your Business?

DREAMING THE FUTURE

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INTRODUCTION

NEVER LET FEAR NOR DOUBT STOP YOU FROM TAKINGTHAT FIRST STEP TOWARDS FREEDOM.

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But by choosing to startup your own business enterprise, you are now declaring your Personal Declaration of Independence in order to liberate yourself

from the chains of the typical 9-to-5, merry-go-round, rat-race lifestyle.

The success of your venture is only limited by your imagination, character & strength of will. So go forth with hearts filled with passion in order to

ACTUALIZE what your mind's eye has seen!

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TODAY .... Please understand that today you can decide to be the captain of your own FATE - the master architect of your own DESTINY.

Then believe that the greatest tragedy in life is to let all of your time slip through your fingers without being able to realize YOUR DREAMS.

So why do most people spend their time living a life they don't love? It is because traditional thinking dictates that you work for someone else -

building someone else's dream and making them wealthy, not you.

DO NOT JUST BE A SPECTATOR IN THE GAME OF LIFE!

THIS INTRODUCTORY CHAPTERANSWERS THE FOLLOWING 3 QUESTIONS:

What IsEntrepreneurship?

How Do I UseThis Playbook?

Do You HaveWhat It Takes?

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Freedom To:

Freedom To:

Freedom To:

Freedom To:

Freedom To:

Freedom To:

BE YOUR OWN BOSSLIVE YOUR PASSION

CREATE TRUE JOB SECURITY

EARN MONEY INDEPENDENCE

SET YOUR OWN SCHEDULES

HAVE FUN AND FEEL FREE!

Successful entrepreneurs are driven by more than just money, they follow their hearts to find true happiness and joy in life. When you are truly passionate about what you do, you give 110%.

Become the controller of your destiny rather than being controlled by your miseries. With self-employment, you are able to fully leverage your creativity and show your leadership.

Business ownership provides the potential for unrestricted income, instead of a fixed salary. Trading your time for money is an endless trap. Enjoy supporting yourself through your own business endeavors.

Authentic entrepreneurship is about blurring the line between work and play. Take that leap of faith, choose your own terms, set your own intentions and manifest all of your life dreams.

In the past, working for an employer and depending on them to take care of you represented job security. Today, job security comes from within and by building a successful business.

When you are working for yourself, you have the flexibility to choose when you work, how you work and with whom you work. Own your time, achieve work/life balance & bring your ideas to life.

What is Entrepreneurship?

In a word, Entrepreneurship is FREEDOM.

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PASSION

CREATIVITY

COMMITMENT

INTEGRITY

LEADERSHIP

COMMUNICATION SKILLS

INTUITION

PATIENCE

Successful entrepreneurs are strongly persuasive salesman and bold marketers who are able to promote the benefits and features of their products to the marketplace and target customer base.

Successful entrepreneurs are goal-oriented and take personal responsibility for their entire company and operations. They take a proactive approach to capitalizing on opportunities while optimising risk.

First and foremost, successful entrepreneurs engage in their labor of love. They are self-motivated, not needing someone who holds them accountable or forces them to be efficient and productive.

Successful entrepreneurs are crafty like beavers, always enterprising in thought and willing do whatever it takes to deliver the goods and services that their target markets truly want, need and desire.

Successful entrepreneurs adibe by the laws of karma, always practice the Golden Rule and conduct themselves by an upstanding Code of Ethics in all their personal and professional dealings.

Sucessful entrepreneurs realize that running a business is not just a job, but a dedicated 24/7/365 lifestyle that requires daily focus, extreme perserverance and excellence in execution.

Sucessful entrepreneurs rely on their natural instincts, trust their gut and listen to their inner-voices to show them the best next moves towards reaching their business dreams and life goals.

Last and certainly not least, the successful entrepreneur acknowledges that creating a business that lasts requires time, energy, vigilience, dedication to craft, and continuous improvement.

Do You Have What It Takes?

If you believe that you can embody a majority of these following attributes & characteristics, you may have the mindset of the entrepreneur.

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If you have none or just a few of these characteristics, self-employment would seem like the wrong career choice.

Step Six:CHIEF YOUR OPERATIONS

Governing Your Enterprise

Monitoring Your Communications

Controlling Your Finances

Step One:BREAK THE RULESDreaming Your Vision

Designing Your Mission

Developing Your Strategies

Step Three:GET ORGANIZEDEstablishing Your Brand Identity

Capitalizing Your Business Venture

Forming Your Business Organization

Step Five:PROMOTE YOUR BRAND

Producing Your Marketing Materials

Coordinating Your Marketing & Sales

Growing Your Business Network

Step Four:CRAFT A BUSINESS PLANWriting Your Marketing Plan

Writing Your Operating Plan

Writing Your Financial Plan

Step Two:KNOW THY CUSTOMERResearching Your Marketplace

Marketing Your Company

Selling Your Goods

How Do I Use This Playbook?

This playbook is about the art, science & magic of entrepreneurship. It is divided into 6 chapters, each representing a vital step in the startup business process.

Each step then subsequently contains the 3 critical action steps to bring it to fruition.

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SOMEONE SOMEWHEREIS STARTING THEIR BUSINESS

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In the GRAND GAME of BUSINESS and in LIFE, your time is your most precious commodity - it is the very currency of life.

That's why for the entrepreneur, TIME IS MONEY. Spent wisely, incredible accomplishments can be achieved. Time wasted, it is gone

forever.

Do not be a part of the unthinking, unconscious majority. Harness the power of free enterprise, unleash your entrepreneurial spirit and startup

the business of YOUR dreams - TODAY.

Isn’t It Time To Break the Rules of Conventional Thinking and Go Into Business For Yourself?

STEP ONE:BREAK THE RULES

Dost thou love life? Then do not squander time, for that is the stuff life is made of.

~ Benjamin Franklin

DEVELOPING YOUR BUSINESS STRATEGIESHow Will You Actualize Your Dream?

DESIGNING YOUR COMPANY MISSIONWhat Is The Purpose of Your Business?

DREAMING YOUR COMPANY VISIONWhat Do You Want to Achieve?

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By Dreaming Your Vision you can create a clear Big Picture of your business organization's future in the marketplace. Your company vision will

need to provide the inspiration to guide all your business decisions.

Envision My Ideal Customers

Envision My Unique Strengths

What Activities Ignite Your Entrepreneurial Spirit?Identify the passions you can build a profitable business and your entire life around.

Who Will Purchase Your Company’s Goods?Identify the core customers you will focus your marketing campaign directly to.

What Is Your Special Offering To the Market?Identify how your leadership, skills & talents can meet the needs of the marketplace.

Envision My True Passions

DREAMING YOUR VISIONWhat Do You Want to Achieve?

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Define My Core Values

Define My Core Advantages

By Designing Your Mission you can give your business its main reason for being in the marketplace. Your company mission defines the non-financial

reasons of why your organization exists.

Why Does Your Company Exist?Identify the fundamental reasons for your business organization to be in the marketplace.

What Does Your Company Stand For?Identify the central beliefs & principles that will guide your daily business activities.

What Does Your Company Do Better Than The Competition?Identify how your business & its products will out-perform similar companies.

Define My Core Purpose

DESIGNING YOUR MISSIONWhat Is The Purpose of Your Business?

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Construct My Business Objectives

Construct My Business Timelines

By Developing Your Strategies you can focus your passion and direct your business venture. A strategy-focused company operates more efficiently

with their capital, customer service, resources and assets.

Where Do You See Your Company in 1 year, 3 Years and 5 Years?Identify how you define success & a clear vision of exactly what you want to achieve.

How Will You Reach Your Company’s Goals?Identify the practical tactics your business will employ to reach your visualized outcomes.

What Deadlines Have You Set For Each Company Goal?Identify the schedule of action steps necessary to meet your target completion dates.

Construct My Business Goals

DEVELOPING YOUR STRATEGIESHow Will You Actualize Your Dream?

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STEP ONE: BREAK THE RULES

What Activities Ignite Your Entrepreneurial Spirit?Who Will Purchase Your Company’s Goods?

What Is Your Special Offering To the Market?

Where Do You See Your Company in 1, 3 and 5 Years?How Will You Reach Your Company’s Goals?

What Deadlines Have You Set For Each Company Goal?

Why Does Your Company Exist?What Does Your Company Stand For?

What Does Your Company Do Better Than the Competition?

DEVELOPING YOUR BUSINESS STRATEGIESHow Will You Actualize Your Dream?

DESIGNING YOUR COMPANY MISSIONWhat Is The Purpose of Your Business?

DREAMING YOUR COMPANY VISIONWhat Do You Want to Achieve?

REVIEWIsn’t It Time To Break the Rules of Conventional Thinking

and Go Into Business For Yourself?

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SPACE TO DREAM

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STEP TWO:KNOW THY CUSTOMER

Every company's greatest assets are its customers, because without customers there is no company.

~ Michael Lebeouf

Are You Ready To View The World ThroughThe Heart and Eyes of Your Customers?

SELLING YOUR GOODSHow Will You Turn Prospects Into Paying Customers?

MARKETING YOUR COMPANYHow Will You Attract Loyal Customers?

RESEARCHING YOUR MARKETPLACEHow Much Demand Is There For Your Products?

This is more a commandment than a step - the ultimate key to success is to understand, then to deliver exactly what your marketplace desires.

Possessing deep customer knowledge is pivotal to gaining the correct perspective, materializing your visualized outcomes and successfully

fulfilling your customers' needs and desires now and in the future.

The ability to acquire and retain customers is absolutely necessary to earning an income and sustaining a new business venture.

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Analyze My Market Niche

Analyze My Competitors

By Researching Your Marketplace you can determine the market opportunity for what you can supply. Obtaining accurate market research will tell you

who your customers are and where your industry is headed.

What Are The Defining Dynamics Of Your Marketplace?Identify the key demographics, lifestyle traits & buying power of your target market segment.

Who Exactly Are Your Target Customers?Identify the defining characteristics, common interests & profile of your core customer base.

Who Else Offers Similar Solutions?Identify the strengths & weaknesses of your direct & in-direct competition in the marketplace.

Analyze My Target Markets


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Choose My Pricing

Choose My Product Placements

By Marketing Your Company you can get the word out about your business and its core values. With an intelligent marketing campaign, your current

and future customers can learn the about your new startup business.

How Will You Create Value For Your Customers?Identify the benefits & competitive advantages of the products/services you are bringing to life.

How Much Should You Charge?Identify the profit-minded & sustainable pricing structures for all your company’s product lines.

How Will Your Company’s Goods Reach Their Target Markets?Identify every distribution channels where your products & services will be available for sale.

Choose My Product Line


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Set Up My Quality Control Program

Set Up My Customer Service

By Selling Your Goods you can begin generating business revenueto operate your commercial enterprise. Without paying customers

purchasing your goods, there simply will be no business.

How Will You Produce Your Company’s Products?Identify the details of your production & delivery cycles from start to finish.

How Will You Meet Your Customer Requirements?Identify the details of how your company will ensure that consumer quality demands are met.

How Will You Keep Your Customers Happy?Identify every process you have in place to help you consistently exceed customer expectations.

Set Up My Manufacturing Process


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STEP TWO: KNOW THY CUSTOMER

What Are The Defining Dynamics Of Your Marketplace?Who Exactly Are Your Target Customers?

Who Else Offers Similar Solutions?

How Will You Produce Your Company’s Products?How Will You Meet Your Customer Requirements?

How Will You Keep Your Customers Happy?

How Will You Create Value For Your Customers?How Much Should You Charge?

How Will Your Company’s Goods Reach Their Target Markets?

REVIEW




Are You Ready To View The World ThroughThe Heart and Eyes of Your Customers?

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SPACE TO DREAM

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STEP THREE:GET ORGANIZED

In the successful organization, no detail is too smallto escape close attention.

~ Lou Holtz

Are You Willing To Take The Legal Steps NecessaryTo Make Your Business Official?

FORMING YOUR BUSINESS ORGANIZATIONWhat Legal Form Is Best For Your Company?

CAPITALIZING YOUR BUSINESS VENTUREHow Will Your Company Be Financed?

ESTABLISHING YOUR BUSINESS IDENTITYWhat Image Will Your Company Present?

Once you have chosen your company's goods, it is critical to build a solid business organization around them.

Organizational Planning is a dynamic process that demands continuous re-evaluation and constant revisioning. An organizational plan is basically a

“TO DO” list for an organization.

Be proactive to ensure that all risk factors, legalities and local regulations are considered and dealt with properly at the right times.

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By Establishing Your Brand Identity you can communicate your company’s Unique Selling Points (USP). Creating an impactful brand message is key to

reaching and communicating with your Market Niche.

Select My Brand Tagline

What Slogan Best Clarifies Your Unique Selling Points?Identify a specific phrase or group of words that best expresses your company vision & values.

Select My Brand Logo

What Images or Words Best Symbolize Your Company?Identify the distinctive graphic designs, shapes or text graphics that best represent your business.

What Will Your Company and Its Products Be Called?Identify the product names that best personify and uniquely represent your business.

Select My Brand Name


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Determine My Startup Resources

Determine My Startup Budgets

By Capitalizing Your Venture you can open and operate your business while on your road to profitability. There is a startup capital investment associated

with operating any new and growing business.

How Much Seed Money Is Necessary To Open?Identify the total expenditures that your new business will incur before its launch.

What Are Your Sources of Securing Business Capital?Identify how you will meet your new company’s financial requirements & obligations.

How Will You Utilize Your Business Capital Funds?Identify your company’s projected income, projected expenses & forecasted cash needs.

Determine My Startup Costs


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Structure My Business Licenses

Structure My Business Insurance

By Forming Your Organization you can ensure the success of future company decisions. Business ownership comes in many forms, due your

due diligence and choose what is best for you and your family.

What Form of Ownership Is Best For Your Company?

What Laws Do You Need To Comply With?Identify the local rules, permits & regulations necessary to keep your business legal.

How Are You Mitigating Business Risks?Identify every safeguarding measures set in place to protect your company & personal assets.

Structure My Legal Business Entity


Identify the best suitable corporate business structure for your new business enterprise. (sole proprietorship, partnership, corporation)

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STEP THREE: GET ORGANIZED

What Will Your Company and Its Products Be Called?What Images or Words Best Symbolize Your Company?What Slogan Best Clarifies Your Unique Selling Points?

What Form of Ownership Is Best For Your Company?What Laws Do You Need To Comply With?How Are You Mitigating Business Risks?

How Much Seed Money Is Necessary To Open?What Are Your Sources of Securing Business Capital?

How Will You Utilize Your Capital Funds?




REVIEW

Are You Willing To Take The Legal StepsNecessary To Make Your Business Official?

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SPACE TO DREAM

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STEP FOUR:CRAFT A BUSINESS PLAN

Before everything else, getting ready is the key to success. ~ Henry Ford

Every new startup company can benefit from the preparation of a well-thought-out and organized business plan.

Beginning the process of Startup Business Planning will instantly help you to focus your attention, prioritize your actions, gather your team, and allocate your

resources effectively.

As a living document, an updated business plan serves as a benchmarkto measure the progress of your enterprise over time.

How Will You Measure Your Profitability?WRITING YOUR FINANCIAL PLAN

WRITING YOUR OPERATIONS PLANHow Will You Achieve Your Business Vision?

WRITING YOUR MARKETING PLANHow Will You Acquire Loyal Customers?

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Are You Ready To Put It All Into Wordsand Commit Your Plans to Paper?


Describe My Product Lines

Describe My Sales Promotions

By Writing Your Marketing Plan you can detail the vision, mission and values of your business. The marketing plan should outline and detail all of

your company’s promotional and advertising activities.

What Exactly Is Your Company’s Business?Identify exactly what your business will do & the value it will provide to its target demographics.

What Exactly Is Your Company Selling?Identify the unique features, benefits & competitive advantages of all your goods & services.

How Will You Market Your Company?Identify the promotional strategies & tactics you will use to get the word out about your business.

Describe My Business Concept

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Describe My Business Location

Describe My Company Inventory

By Writing Your Operations Plan you can define how your strategies will be executed into action. The Operations Plan outlines the roles,

responsibilities and budgets for each part of your business enterprise.

How Are Your Goods Being Produced?Identify the production process for each of your company’s products & services.

Where Are The Best Locations For Commerce?Identify the best suitable places to establish your base of operations & conduct business.

How Will Your Track Your Business Assets?Identify the systems you will have set in place to protect company products, resources & supplies.

Describe My Manufacturing Process

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Describe My Break-Even Point

Describe My Balance Sheet

By Writing Your Financial Plan you can measure your progress towards your sales projections. The Financial Plan outlines your feasibility and

estimates startup capital requirements and overall profitability potential.

How Much Cash Do You Generate?Identify the projected sales forecasts for each of your company’s products & services.

When Will Your Company Begin To Show A Profit?Identify how many units of your products & services need to be sold in order to cover total costs.

What Is Your Company’s Financial Standing?Identify all of your company’s assets, liabilities & calculate your total net worth.

Describe My Cash-Flow

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STEP FOUR: CRAFT A BUSINESS PLAN

What Exactly Is Your Company’s Business?What Exactly Is Your Company Selling?How Will You Market Your Company?

How Much Cash Do You Generate?When Will Your Company Begin To Show A Profit?

What Is Your Company’s Financial Standing?

How Are Your Goods Being Produced?Where Are The Best Locations For Commerce?

How Will Your Track Your Business Assets?

REVIEW




Are You Ready To Put It All IntoWords and Commit Your Plans to Paper?

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SPACE TO DREAM

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STEP FIVE:PROMOTE YOUR BRAND

Your premium brand better be delivering something special, or it's not going to get the business.

Now that you have created your company’s brand identity, you need to promote it to your target audiences.

Creating a successful and memorable brand will express your Unique Selling Point, attract your target customers and enhance your reputation.

No matter how innovative your products and services may be, impactful branding will set your company apart from the competition.

How Are You Positioning Your Company And Its Products In The Marketplace?

GROWING YOUR BUSINESS NETWORKHow Will You Increase Your Profit Potential?

COORDINATING YOUR MARKETING & SALESHow Will You Keep Your Customers Happy?

PRODUCING YOUR SALES MATERIALSHow Will You Market Your Products & Services?

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~ Warren Buffet


Construct My Press Kit

Construct My Web Presence

By Producing Your Sales Materials you can speak directly to your niche market. Creative brand promotions are vital to increasing demand for your

products as well as for deepening customer customer loyalty.

What Emotions Does Your Marketing Elicit?Identify ways to present your business in the best light throughout multiple media channels.

Are You Sharing Your Business Success With The Media?Identify ways to package & present branded promotional materials to members of the media.

What Is The Status Of Your Online Properties?Identify ways to drive people to your company website, social media & directory listings.

Construct My Sales Collateral

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Manage My Public Relations

Manage My Sales Promotions

How Will You Publicize Your Business?Identify key strategies & campaigns that will generate news & free media attention for your brand.

How Will Your Company Foster Goodwill?Identify key strategies & campaigns that will create a good public image for your business.

What Does Your Company Do Better Than The Competition?Identify key strategies & campaigns that will increase brand awareness & boost business sales.

Manage My Publicity Program


By Coordinating Your Marketing and Sales efforts you can share your business dream with the world. Your marketing campaign consists of all the

activities you use to promote your company brand.

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Expand My Business Alliances

Expand My Market Share

What Individuals and Companies Can Help Your Company Prosper?Identify potential contacts & organizations you can collaborate on business projects together.

What Organizations Can Help Your Company Improve?Identify potential companies you can partner and develop profitable business relationships with.

How Will Your Company Reach More of the Marketplace?Identify potential new customer opportunities & distribution channels where you can sell your goods.

Expand My Business Connections

By Growing Your Network you can forge mutually beneficial business relationships that will build your brand. Business networking extends a base

to support your company goals and increase your return on investment.

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What Emotions Does Your Marketing Elicit?Are You Sharing Your Business Success With The Media?

What Is The Status Of Your Online Properties?

What Individuals & Companies Can Help Your Company Prosper?What Organizations Can Help Your Company Improve?

How Will Your Company Reach More of the Marketplace?

How Will You Publicize Your Business?How Will Your Company Foster Goodwill?

What Will Your Company Do To Increase Revenues?

STEP FIVE: PROMOTE YOUR BRANDREVIEW




How Are You Positioning Your CompanyAnd Its Products In The Marketplace?

SPACE TO DREAM

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STEP SIX:CHIEF YOUR OPERATIONS

When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.

A successful business enterprise does not just appear magically -

you have to pay attention to all the details.

Owning a successful business operation hinges on how well you manage all of your business activities and how well you capitalize on opportunites in

a timely fashion.

Just as important as careful design, the intelligent operation of your business is required to bring your dream seeds to fruition.

What Can My Company Do To Maximize Profits and Minimize Losses?

CONTROL YOUR FINANCESAre You Watching Your Budgets & Spending?

MONITORING YOUR COMMUNICATIONSAre You Getting Your Brand Message Across?

GOVERNING YOUR VISIONIs Your Company Headed In the Right Direction?

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~ Confucius


Captain My Business Priorities

Captain My Business Activities

By Governing Your Enterprise you can optimize the performance of your startup. Take the time to safeguard your assets and wisely allocate your

resources while applying focused attention on proper business governance.

Are You Supervising Your Goal Timelines?Identify the current status of your objectives & review the milestones reached along the way.

What Will You and Your Company Accomplish Today?Identify all of your daily business & personal goals & create a prioritized action item list.

Where Are You Investing Your Company’s Time, Energy and Money?Identify all of your company’s current & on-going projects & record your completed tasks.

Captain My Business Vision

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Track My Sales Promotions

Track My Promotional Budgets

By Monitoring Your Communications you can evaluate and optimize your marketing campaign efforts. Properly understanding your customer's

perspective will increase your overall return on investment.

Where Are All Your Company’s Advertisements?Identify the media channels you will employ to get your ads viewed & listened to.

What Are You Doing To Boost Sales Revenues?Identify the promotional campaigns & events your company is running to increase customers.

What Are You Spending On Marketing?Identify where all your company’s advertising & promotional dollars are being invested.

Track My Advertising

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Supervise My Expenses

Supervise My Net Worth

By Controlling Your Finances you know where your money is, where it comes from, how much you have, and where you spend it. Your Financial Statements prove feasibility, chart performance and measure profitability.

What Are Your Company’s Sources of Income?Identify how & where your company’s sales revenues are being generated.

What Are Your Startup and Business Operating Costs?Identify all of the costs associated with launching & running your business enterprise.

What Is The Financial Value of Your Business?Identify the total value of all your business assets after subtracting your total business liabilities.

Supervise My Cash Flow

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REVIEWSTEP SIX: CHIEF YOUR OPERATIONS

Are You Supervising Your Goal Timelines?What Will You And Your Business Accomplish Today?

Where Are You Investing Your Time, Energy & Money?

What Are Your Company’s Sources of Income?What Are Your Startup & Business Operating Costs?

What Is the Financial Value of Your Business?

Where Are All Your Company’s Advertisements?What Are You Doing To Boost Sales Revenues?

What Are You Spending On Marketing?




What Can My Company Do ToMaximize Profits and Minimize Losses?

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SPACE TO DREAM

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GLOSSARY

Accounting: The bookkeeping systems in place to track and report financial transactions.

Advertising: The paid announcements in print, radio, broadcast, and electronic media designed to attract public attention to your brand.

Angel Investors: Private individuals who provide financial backing for a business startup in exchange for equity.

Assets: The property, resources, rights, and items of value that a business owns.

Balance Sheet: An accounting statement of a company’s financial status at a given point in time.

Brand: The image or personality of a company as perceived by its customers.

Brand Loyalty: The willingness of customers to continue purchasing a company's products.

Break-Even Point: The moment when sales revenue equals expenses.

Business Concept: A summarization what a company is all about; the Big Idea.

Business Plan: A written document that describes in detail how a company is going to achieve its goals.

Capital: The wealth and assets used to create additional wealth and assets; equity.

Cash-Flow Statement: A report that details the monies coming in and out of a business over a time period.

Company Vision: The ultimate goal and Big Picture of what a business has set out to achieve.

Competitive Advantage: The superiority a business has over its competitors.

Core Values: The non-changing, fundamental beliefs that define an organization and dictate the decisions of the company.

Cost of Sales: The total cost to purchase and/or manufacture a company's products.

Corporation: A legal and taxable entity separate from its shareholders.

Distribution Channels: The ways and means of getting a company's goods to their customers.

Demand: The willingness to buy a product at a given price during a given time period.

Demographics: The particular characteristics of a population such as age, gender, economic status, level of education, marital status, family size, and interests.

Elevator Pitch: A concise verbal presentation of your Big Idea.

Financial Budget: A projection of future performance; the estimate of revenues, expenses, and profits for a given time period.

Financial Plan: A statement that forecasts revenue, expenses, and the capital needed to

Freedom: The power to determine action without restraint.

become operational.

Income Statement: A report of a company’s revenues and expenses and the resulting profit or loss over a given period of time.

Income Taxes: The annual charge levied on a company's net income.

Industry Trends: The direction the line of business and overall market is taking.

Inventory: The supplies, goods for sale, equipment, and raw materials held by your company.

Joint Venture: A agreement by two or more businesses to work on a project togethe

Liabilities: The financial obligations, debts and claims on the assets of a company.

Limited Liability Company (LLC): A business structure that combines the tax advantages of a partnership with the liability protection of a corporation.

Logo: An image, symbol or graphic that represents a compan

Market: A distinct group of potential buyers.

Marketing Plan: A coordinated action program for communicating the value of your products/services to your customers.

Market Price: The price at which a good can be sold in the open marketplace.

Market Research: The exploration of the size, characteristics, spending habits, and needs of your target market, the industry as a whole, and the competitive landscape.

Merchandising: The promotion and display of brand merchandise goods in a retail outlet for sale.

Mergers: The joining together of two or more companies.

Mission Statement: A phrase that defines a company’s purpose.

Entrepreneur: A person who owns, organizes and operates a business or businesses in the free enterprise system.

Operating Expenses: The amount paid for the cost of doing business.

Operations: The activities an organization uses to fulfill its vision, mission and values.

Partnership: Two or more companies operating a business together, sharing profits and losses.

Publicity: Generating newsworthy stories that attract attention to a company and its products.

Public Relations (PR): The process of maintaining of a good public image for a business organization.

Press Kit: A specialized package of company branded materials for members of the media.

Pricing: Determining what a company will receive in exchange for its products & services.

Profits: The income earned after all expenses, overhead and production costs have been subtracted.

Return on Investment (ROI): A performance ratio that measures the profitability of a business by dividing net profit by net worth.

Revenues: The amount of money a business generated during a period of time.

Risk: The measurable possibility of losing value.

Sales: The exchanging of goods or services for money.

Sales Promotions: The activities designed to introduce prospects to your products and to increase revenue.

Net Profit: The amount of money remaining after all expenses have been met.

Networking: Activities to developing profitable business relationships.

Net Income: A company's profit after taxes.

Net Worth: Total assets minus total liabilities; the equity of a company.

Sole Proprietorship: A business entity with one owner who operates the enterprise.

Startup Capital: The seed money needed for a new business to go from conception to company.

Strategic Alliance: A relationship formed by independent companies with a vested interest in mutual success.

Supply: The amount of product available to customers.

Target Market: The specific group of consumers a company intends to sell to.

Unique Selling Point (USP): The special benefits about a product or service that set it apart from the competition.

Vision Statement: An aspirational description of the ideal picture of a company in the future.

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DREAM JOURNAL Last night I dreamt:

the entrepreneurs playbook: how to startup your dream business

Documents

business plan

marketing plan

business strategies

business venture

business organization

business network

operating plan

financial plan