the environmental message behind ‘the lorax’ «

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11/25/2015 The Environmental Message Behind ‘The Lorax’ « CBS New York http://newyork.cbslocal.com/2012/04/09/theenvironmentalmessagebehindthelorax/ 1/4 Home News Sports Weather Traffic Photos Video Audio Best Of Events Health Directory Travel Deals Autos FOLLOW US ON Sign Up for Newsletters Advertisements 1. 14 Bathroom Inventions... 4 months ago huffingtonpost.com Huffington Post HuffingtonPost.com (AOL) The Huffington Post News Team The Huffington Post News Team (sponsored) Trips to the bathroom are mostly utilitarian. You’re in... Log In Register Search 42 ° FOLLOW US New York SIGN UP FOR NEWSLETTERS The Environmental Message Behind ‘The Lorax’ By Kyle Ayers April 9, 2012 2:18 PM Filed Under: Dr. Seuss, Earth Day, Kyle Ayers, The Lorax (Photo Credit: Thinkstock) The recent movie adaptation of The Lorax was a smash hit at theaters, drawing viewers into a 3D version of the world Dr. Seuss created over 40 years ago. Hollywood expands upon the classic environmental tale but loses the simplicity of the message in updating the story for a modern audience. But the message — that the environment must be protected against those who would profit from it — is important. With Earth Day nearly upon us, it’s worth taking a closer look at the children’s book that spawned the movie. In The Lorax, a boy ventures off to the far end of town “…where the Gricklegrass grows, and the wind smells slowandsour when it blows…” He finds the old house of the evil Onceler and hears the story of how his world came to be so gray and polluted. As the Onceler tells it, he discovered this colorful place long ago, teeming with Brown Barbaloots, HummingFish and luscious, beautiful Truffula Trees. The trees were of particular interest, since they could be made into a garment called a Thneed. “A Thneed’s A FineSomethingThatAllPeopleNeed! It’s a shirt. It’s a sock. It’s a glove. It’s a hat. But it has other uses. Yes, far beyond that.” The LISTEN LIVE

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11/25/2015 The Environmental Message Behind ‘The Lorax’ « CBS New York

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The Environmental Message Behind ‘The Lorax’By Kyle Ayers

April 9, 2012 2:18 PM

Filed Under: Dr. Seuss, Earth Day, Kyle Ayers, The Lorax

(Photo Credit: Thinkstock)

The recent movie adaptation of The Lorax was a smash hit attheaters, drawing viewers into a 3­D version of the world Dr. Seusscreated over 40 years ago. Hollywood expands upon the classicenvironmental tale but loses the simplicity of the message in updatingthe story for a modern audience. But the message — that theenvironment must be protected against those who would profit from it— is important. With Earth Day nearly upon us, it’s worth taking acloser look at the children’s book that spawned the movie.

In The Lorax, a boy ventures off to the far end of town “…where theGrickle­grass grows, and the wind smells slow­and­sour when itblows…” He finds the old house of the evil Once­ler and hears thestory of how his world came to be so gray and polluted.

As the Once­ler tells it, he discovered this colorful place long ago,teeming with Brown Bar­ba­loots, Humming­Fish and luscious,beautiful Truffula Trees. The trees were of particular interest, sincethey could be made into a garment called a Thneed. “A Thneed’s AFine­Something­That­All­People­Need! It’s a shirt. It’s a sock. It’s aglove. It’s a hat. But it has other uses. Yes, far beyond that.” The

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MORE NEWS(Photo Credit: Random House Books forYoung Readers)

Dr. Seuss (Photo Credit: Library ofCongress Prints and Photographs Division)

Lorax, who speaks for the trees,protests. But no one listens.

The Once­ler cranks up Thneedproduction, building a factory andexpanding capacity to meet the needsof consumers. The Lorax pleads withhim to keep the trees alive, but theOnce­ler, driven by money, pays noattention. Soon the Bar­ba­loots andthen the fish are driven off, becausethey can’t survive in a habitat with sofew trees. With the last Truffula treechopped down, Thneed production stops, workers leave, the factorycloses up and the Once­ler is left in a grim, desolate world of his owncreation. Even the Lorax, whose persistent warnings went unheeded,takes off in search of someplace better. The book ends, back in thepresent, with the Once­ler giving the boy the last remaining TruffulaTree seed, in the hope that he can bring back the beautiful trees.

The fable isn’t subtle, nor should it be. Seuss personifies industry asa whole with the Once­ler, to draw interest and attention tounchecked corporate greed as a threat to nature. The Lorax soundsthe warning siren, but is ignored, as environmental groups often are,until it’s too late. But industry isn’t the sole culprit in this cautionarytale. Industry will only produce what it thinks consumers will buy. Soon a certain level, we’re all responsible for the fate of theenvironment. Dr. Seuss goes easy on us in his story, but ourcomplicity is heavily implied. If we, as consumers, are so easilyswayed by the next big thing, without regard for how it’s made, thenthis is the world we’ll end up with.

The Lorax is a fairly grim talecompared to Green Eggs and Ham orThe Cat in the Hat, for sure. But itreflects the era in which it was written.In 1971, when the book was released,the United States was embroiled inenvironmental issues left over fromthe 1960s. The deforestation of thePacific Northwest was chief amongthem; logging companies were cuttingdown trees at alarming rates.Needless to say, the logging industrywas not happy about The Lorax. The

book was banned from many schools and libraries near thrivingtimber communities. Timber industry groups even sponsored a

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rebuttal book, called The Truax, which helped kids understand thenecessity of harvesting timber.

Learn about the history of Earth Day.

At no point does The Lorax say “don’t cut down trees”; a worldwithout industry is no better an option than a world without trees. Thebook simply attempts to increase awareness of the possible extremeshould industry go unchecked. Seuss thinks society needs to strike abalance. Let’s not forget that the books he sold — millions of them —were all printed on paper from, you guessed it, trees. As the Loraxputs it, “they say I’m old­fashioned, and live in the past, butsometimes I think progress progresses too fast!”

The Lorax remains a staple of children’s reading lists for its whimsicalcharacters and wonderful, Seussical wordplay. But its cautionarymessage is as important today as it ever was. Respect for theenvironment and all living creatures will help us preserve the planetfor ourselves and future generations. And that respect can live inharmony with economic progress. The fable rings true, as we prepareto celebrate another Earth Day.

Visit the Earth Day section at CBS Local.

Kyle Ayers is a writer for CBS Local and KorkedBats.com, as well asa stand up comedian living in New York, Earth. Follow Kyle on Twitter@kyleayers.

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