the essential guide to putting your best foot forward
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Putting Your Best Foot ForwardAn Essential Guide for Hotels, Resorts, and Rental Properties
Let’s be honest: books ARE judged by their covers.
Hotels, resorts, and vacation rental properties are judged too. SO MAKE SURE YOU LOOK YOUR VERY BEST!
Learn how to book more customers by looking great online! Download our FREE guide here.
Here are two areas to consider when optimizing your online image:
1. Customer Satisfaction2. Strong Branding Across Platforms
Customer Satisfaction
Reviews are the single most important element of your online image. You might not be able to stop bad reviews from happening, but you can make the best of them.
Customer Satisfaction
Responding to negative reviews build confidence in your business and brand. You can use your response as an opportunity to showcase the strengths of your brand.
“Responses like, ‘I’m sorry you had a bad experience. We’ve been in business for 25 years,
we serve thousands of customers a week, and we
strive to create the best possible dining experience for
the community.’ are a great way to frame your story while still making the person feel heard
and acknowledged”- Forbes
Be transparent. Don’t build yourself up bigger or more extravagant than you are or your customers will be disappointed. Trust us, they’ll let their friends and family know.
Strong Branding Across Platforms
Many hotels struggle to present a cohesive message that bridges across all platforms. This leaves potential customers with a disjointed understanding of a hotel brand.
Strong Branding Across Platforms
Some key components to having a strong, cohesive brand image include:- High Resolution Photos- Strong Branding Guidelines- High Quality Content
High-res pictures and quality content will do more to inform your customers than anything else. People want to put themselves in your hotel before they book their trip.
Your Website
Your logos, photos, descriptions, and information should be consistent across all platforms: Facebook, Instagram, LinkedIn, Twitter, and Pinterest. If you don’t have accounts on all of these platforms, consider expanding your reach.
Social Media Platforms
Professional photos for these sites are GOLD. They are the single most important part of your listing. The more attractive the pictures are, the more likely you are to get a booking.
Online Travel Agent Sites
Your branding should be consistent with each email in the campaign. Again, visual appeal is extremely important. Customers will only want to learn more if you’ve caught their eye.
Email Campaigns
To learn more and see specific examples, download our FREE guide by clicking here!
