the essentials for a successful web site 2015
TRANSCRIPT
![Page 1: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/1.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
by Robin Moss ribit, a digital marketing agency
Essentials For Effective Websites
![Page 2: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/2.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Do I need a web site?
• A web site is today’s business card
• It gives you credibility
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
What’s in a domain• domain vs. business name
• .com - .biz - .net - .account - .actor -.attorney …..
• length
• keywords
• originality
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Game Plan
• Who is your target market?
• Who are you trying to reach?
• What content do they want?
• Do you have a strategy? A plan? Goals?
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Self Hosting?
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Site Structure• Before we design, we figure out the structure
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Intuitive Navigation
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
![Page 9: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/9.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Branding• Branding needs to be consistent
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Unique Design• Google has said design matters
• Analytics show people don’t stay for “bad design”
![Page 11: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/11.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
![Page 12: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/12.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Responsive Design
• Google recommends responsive design
• One database
• works on multiple platforms
• 77% of the U.S. population own a smartphone
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
![Page 18: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/18.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Content is King!
• You need evergreen content!
• Static or a brochure site will not work in 2015
• To keep people coming back you need great content
• Blog!
![Page 19: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/19.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Images and Titles and Video oh my!
• When you blog you need to include an image - where to find them:
![Page 20: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/20.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Image Names
• What is in a name….
IMG_0570.jpg
![Page 21: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/21.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Social Media
• You need to link to Social Media -
• You want people to be able to share your content
• You want people to be able to find You on social media
![Page 22: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/22.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Call-To-Action• Why do you have a business, you want to sell
something!
• Ask people to do something!
![Page 24: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/24.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
SEO
• Search Engine Optimization
• Don’t leave home without it
• Local is more important!
• Have correct citations
![Page 25: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/25.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
How to get SEO
• Keyword rich headings!
• Plugins -
• Redirects
![Page 26: The Essentials for a Successful Web Site 2015](https://reader033.vdocuments.net/reader033/viewer/2022042906/58a05db01a28ab5c1c8b6449/html5/thumbnails/26.jpg)
www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Testing
• Make sure it works
• Test every page
• Read for grammar and typos
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Update
• Don’t forget to update!
• You should do all WordPress updates
• Update plugins - you don’t want to be hacked!
• Backups!
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www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866
Robin Mossribit
972-239-8866 [email protected]