the ethics dilemma

The Ethics Dilemma23/7/12 1

The Ethics Dilemma

“A situation in which an individual feels compelled to make a choice between two or more actions that he or she can reasonably and morally justify is called an ethical dilemma (Beauchamp&Childress,2001;McConnell,2002)”.

The Ethics Dilemma 223/7/12

Case Background

Name of the company Adcome India (well established company)

People Associated in the case: Managing Director : Anoop SahaMarketing Director : Pravin MehtaHR-VP : Abhay SharmaDirector Corporate Affairs: Jaspal Singh Officer in Corporate Communication Department:TrainaVijay Shetty (predecessor of Abhay Sharma)Manager (Marketing Dept): Vishnu Surve

Abhay Sharma has joined Adcome recently as a VP-HR and has realized that the company Ethics is in Dilemma.

He faced a series of unfair incidence which made him realize that every one is ignoring ethical values in the rush of success.


Incidences

(I)

Incidence no (I) EMPLOYEE LEAVEVishnu Surve a manager in the marketing department has asked for few days leave for his mother surgery. But his Boss Pravin Mehta (Managing Director) has not sanctioned his leave since the marketing team was supposed to deliver a presentation to the International board about the marketing performance.Vishnu Surve play a critical role in the presentation.Mr AbhaySharma requested to give him leave but failed to do so

e (I)

Incidence no (II) Sack Trina’s jobWhen Sharma joined Adcom he was told to sack Traina (Officer in Corporate Communication Department) .Continuous pressure from Jaspal Singh (Director Corporate affairs) and Anoop Saha MDSharma checked last 2 years appraisal and found a very good review.No reason to sack her from jobSharma got to know the details of the cause from Vijay Shetty in a brainstorming session over the eroding image of Adcome Traina had vociferously shot down some of Singh Idea and even at one stage she said “Adcome do not draw its success from the MD alone but it’s a joint venture of all operational managers.That was embarrassing for both the MD and Director cooperate affairs.


Incidence (III) DECREASING MORALITY (Taking others credit)One day a marketing manager came to him saying that he had a brilliant idea to boost the sales and he will present that idea in front of the boardLater on the Sharma found out that the Idea does not belong to him infect it belongs to the sales manager.The marketing manager wanted to take some others credit saying it as his own

Incidence (IV) competitors strategy Adcome competitors were doing better in the market placeMehta (Marketing Director) came up with a insidious solutionIn an interview to a news paper he said that the competitors are evading excise duties and hence making moneyThe following week the office of the rival company was raided by excise officers Rival brand suffered a lot

RectificationThe MD realized his Fault for manipulating and he called for an meeting to discuss individual personal goal with the values and vision of the company.


Situation AnalysisMr. Pravin Mehta (Boss) was actually in a very difficult position since Vishnu Surve was playing a very critical role in the presentation.Single person involvement in work (the work was only done by Vishnu surve).

OptionsWork from Home and only attend at the time of presentation (only if parents stay in the same city)Pravin Mehta would have asked Mr Vishnu Surve to explain the working of the presentation to a colleague and enable him to make the presentation as well.If Mr Vishnu Surve need for leave was very urgent than HR manager would have taken help of company leave policy (if applicable) to convince Me Pravin Mehta (boss)If Vishnu Surve is a very efficient worker company need to retain him for long run strategy and at the same time make him motivated to work and feel him the belongingness.

UnderstandingInvolving the employees in the activities from the ground root level.

Incidence no (I) EMPLOYEE LEAVE


Incidence no (II) Sack Trina’s job

Situation analysis Immense competition between Trina and Jaspal Singh (Director Corporate Affairs)Strategic decision by Mr Saha and Mr Jaspal- Trina may not be a good team player and do not follow orders of Mr Jaspal.

Strategy of HR Manager•HR manager has made his own strategy to sack her job and at the same time survive in the company.•It was obvious that Trina being in the corporate office, working for corporate affairs will not be satisfied in the Training Department.

Understanding •It is very important for a company to have well explained hiring and firing policies.•HR managers could not stop the competition and conflict because it is good for the company to achieve success.


Incidence (III) DECREASING MORALITY (Taking others credit)Incidence (IV) competitors strategy

Situation AnalysisThe situation occurred due to immense competition and pressure to success.

OptionsCompany ethics and goal are highly influenced by the proprietor and higher management hence it is very essential to communicate their views and morality with the employees

UnderstandingMorality varies from person to person.Changing morality of individual may not be companies concern.


Thank you

the ethics dilemma

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