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The Etiquette of LinkedIn Groups

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LinkedIn is a popular social networking site for professionals. For most of its users, it’sa way to connect with people you know professionally and a place to engage inintelligent conversation with other people.

One of the features that LinkedIn offers is LinkedIn Groups, which is the ability tocreate a community and discussion around a particular common interest. Manypeople form and join groups to connect with others and enjoy a nice discussion

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regarding a specific topic.

When joining and participating in LinkedIn Groups, it’s important to follow some basicetiquette. After all, you want to maintain your professional image on LinkedIn, andyou don’t want to alienate people by doing something that others may considerunethical or even spammy.

Here are some things to take note of with regards to using LinkedIn Groups:

1. Don’t join a group that’s not related to your expertise. If you won’t be able tocontribute meaningfully to the discussion, then what’s the point of joining thegroup? Also, there are some groups that are open for anyone to join, while othersneed the approval of an administrator.2. If you’re the group administrator, don’t invite users who probably won’t beinterested in the group. It’s a waste of someone’s time to get invitations to groupsthat aren’t really relevant to their expertise. So if you’re the group administrator,make sure to only invite people whom you know will be interested in participatingin the discussion.3. Keep your posts relevant. It’s not a good idea to post merely for the sake ofposting. And if the discussion’s all about marketing, then don’t post about thestock market crashing. Also, remember that LinkedIn is a social networkingplatform for businesses and professionals, so don’t post personal discussions thatare more appropriate for Facebook and Twitter.

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4. Members should limit their postings of new discussions.If you are posting toomany discussions in a week, you should probably consider creating your owngroup rather than filling someone else’s group with your posts.5. Do not sell or post any advertisements. A LinkedIn Group is a place fordiscussions, not for getting prospects or advertising yourself or your brand. Thiswill only result in a negative impact on your brand. If you add value to thediscussion, then another member may be interested enough to connect with youand learn about what you’re selling.6. Be respectful do not start arguments with others.Remember, you’re allprofessionals here, so don’t start arguments or flame wars in the group, or you’relikely to get thrown out and banned.7. Always think before you post if you don’t want the public to read it, then it’sbetter not to post it. Participating in LinkedIn Groups can help you formmeaningful connections with others and meet new people whom you may enjoyconnecting with professionally. So make sure that you remember these practicaltips when you join and participate in a group. Don’t be the odd one out alwaysensure that you add value to the group you’re in and to the topic you’rediscussing.

By Greg Holloway

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Posted in Social Media/Social Networking by All in Networking

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