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The European Automobile Experience in China

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Page 1: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

The European Automobile Experience in China

Page 2: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational
Page 3: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Who We Are

Our Founders

Our Workflow

What We Do

Our Experiences

Design Portfolio

Our Clients

Page 4: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Introduction

Icona Shanghai

Who We Are

Located in Shanghai, Icona is the ideal partner of the Chinese automotive

industry for new vehicle development.

Founded in early 2010, ICONA Shanghai brings together some of the

best European design, engineering, modelling and prototyping

experience in the automotive sector for the benefit of its customers in

China and Asia.

Through its integrated partnership with sector leaders Tecnocad Progetti

and Cecomp located in Turin (Italy), Icona Shanghai offers complete

range of services for vehicle development, including styling, engineering,

manufacturing of style models, show cars and prototypes.

Page 5: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Founders

The Roots

The roots of the company are located within the Turin area, Italy,

where worldwide recognised facilities and automotive knowhow are concentrated,

from designers to manufacturing companies, from equipment manufacturers to

universities and research centres.

On the left the founders who united their expertise to establish Icona.

Page 6: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Introduction

Our Founders

Icona Shanghai can offer top quality services based on the wide

range of experiences brought by its founders.

Dr. Teresio Gigi Gaudio: he brings to Icona more than 40 years of

invaluable experience in the management of multinational

companies.

Tecnocad Progetti S.p.A.: founded in 1986 and located in Turin,

brings a strong know how in the engineering of the complete

vehicle.

Cecomp S.p.A.: founded in 1978 and located in Turin, brings

decades of experience in manufacturing of style models, show

cars and prototypes.

Mr. Samuel Chuffart: Design Director of Icona, he brings

exceptional international experience developed working with

some of the most recognised car manufactures.

Page 7: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Management

Dr. Teresio Gigi Gaudio

A top manager with a long and successful career, which has managed several

Italian and multinational companies, with a wide experience on Far East.

His valuable experience has been developed in more than 40 years of activity

with key positions:

- C.E.O. of Stile Bertone S.p.A., a leading company in Design and Engineering of Automotive products;

- C.E.O. of FIAMM S.p.A., a world leading company for production of horns and accumulators,

with 12 plants (Europe, USA, India, China, Brazil) and more than 500 Million EUR turnover;

- C.E.O. of Aprilia S.p.A., at the time the second motorbike maker in Europe, with over

500 Million Euros turnover and 4 production plants;

- President and C.E.O. of Waste Management Italia S.p.A., which was the leader in Italy for the waste

treatment and environmental solutions, with more than 320 Million EUR turnover;

- C.E.O. of Coeclerici S.p.A., a leading company in Italy for integrated logistics (sea bulk

transportation,port logistic and coal and iron ore trading), with a turnover of about 300 Million EUR;

- Deputy General Manager of Italstrade S.p.A. (IRI Group), at the time it was among the leaders in

Europe for the construction of infrastructures (roads, bridges, dams, etc.);

- C.F.O. of Impresit S.p.A. (Fiat Group), leading Engineering and Construction company;

- C.F.O. of Ercole Marelli S.p.A., in the field of E/E and instrument parts;

- C.F.O. of G.T.E. Telecomunicazioni S.p.A., the Italian branch of G.T.E. USA.

Our Founders

Page 8: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Founders

Founded in 1986

Capital: 1.650.000 EUR

Total area: 7.000 m²

Employees: over 100

Certified ISO 9001 – 2008

Equipment

CAD workstations: over 100

1 virtual reality room

CAD softwares

3D Studio

Alias

Catia V.5

Unigraphics

CAE softwares

Hypermesh

Optistruct

Nastran

LS Dyna

Engineering

Tecnocad Progetti S.p.A

Page 9: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Founders

Vehicle Areas

Body & Chassis

Exterior & Interior Trimmings

Complete electric or hybrid power train

Magnesium Components

Composite Material Components

Engineering

Vehicle Concept

Ergonomics

Packaging

Feasibility Analysis

A Class Modelling

3D CAD Models

Digital Mock Up

CAE

Structural Analysis and Optimisation

Crash Simulation

CFD Analysis

Simulation & Analysis of

Electric or Hybrid power-train

Stamping Simulation

Tooling

Manufacturing of Foaming &

Thermoforming Tools

Engineering

Tecnocad Progetti S.p.A

Page 10: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Models & Prototypes

Cecomp S.p.A

Our Founders

Founded in 1978

Capital: 3,000,000 EUR

Total area

20,000 m² - La Loggia (TO), 27,000 m² - Bairo Canavese (TO)

Employees

ca. 150 - La Loggia & ca. 60 - Bairo Canavese

Certified ISO 9001-2000, ISO TS 16949 for production

Hardware

CAD Workstations: 18

CAD &CAM Softwares

Catia V.5, Alias, Unigraphics, Tebis

Workshop Machines

NC milling machines: 16

CMM: 8

Optical Measuring Equipment: 2

Laser Cutting 5 Axis Machines: 3

Laser Cutting 3 Axis machines (automatic): 1

Presses: 11

NIW Assembly line for low volume production in La Loggia

TRIM Assembly line in Bairo Canavese

Page 11: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Founders

Models

Scale and full size models

See through models

Interior models

Models in composite materials

Master models

Show cars

PrototypesSteel and aluminum prototype parts

Complete prototypes for test

Special vehicles

Electric vehicles

ProductionSmall volume production of parts

Small volume production of complete vehicles

Small volume production of electric vehicles

Tools & equipmentPrototyping moulds and dies

Checking and assembling equipment

Master cubing

Models & Prototypes

Cecomp S.p.A

Page 12: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Mr. Samuel Chuffart

Our Founders

Samuel Chuffart, a French citizen, brings exceptional international experience to

ICONA Design. After attending Art Center College of Design in Switzerland and

USA where he began his career with Nissan Automotive. In his eight years with

Nissan, he spent time at their studios in Munich, London, Detroit and California.

Mr. Chuffart was directly responsible for several highly acclaimed design

concepts and production cars for Nissan ranging from small cars such as the

Micra to large iconic cars like the Crossbow concept as well as large sedans

cars and 4WD seen with the Nissan Altima 2010 and X terra 2009.

With this significant track record he was instrumental in the creation and

realisation of the Nissan DNA which is known today. After eight years within

Nissan, Mr. Chuffart moved to Jaguar- Land Rover where his talent was

immediately utilised for the creation of the next generation L405 Range Rover.

As Chief designer of Stile Bertone Mr. Chuffart has garnered experience in

China achieving with success numerous design projects soon to be seen on the

roads of China.

Page 13: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational
Page 14: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Workflow

Our Key Features

The entire design team is located in Shanghai

including European and Chinese designers.

The project management in Shanghai

provides easy and convenient communication with Chinese clients,

bringing more than 25 years experience in the automotive field

and integration with a wide network of European partners.

Page 15: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Workflow

Close to our clients

Icona is the only contact that the client needs.

We provide the full range of services which are completely integrated with

our italian mother companies, simplifying all communications for our client

and holding meetings at the client’s location or in Shanghai.

Shanghai

Turin

Page 16: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

The Mission

What We Do

Icona offers to the Chinese Automotive Industry

new ideas and a complete range of services for:

- Brand Development

- Product Development

- Existing Product Improvement

- Meeting New Market Requirements

Page 17: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

The Activities

What We Do

Icona offers to its clients a wide range of services

including:

- Development of product concept

- Development of the Design

- Manufacturing of style models and show cars

- Feasibility Analysis

- Body and trimming engineering

- CAE analysis

- Engineering of electric and hybrid power trains

- Master Cubing Manufacturing

- Prototype Manufacturing

- Engineering support up to start of production

Page 18: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

What We Do

Based on our mother companies experience in engineering and

manufacturing of electric vehicles, we provide a variety of solutions

from target specifications to running prototype production.

- Feasibility analysis at customer’s request

- Electric power-train solution and simulation performance

at customer’s request

- Engineering: concerned parts modification, CAE

- Power-train Engineering

- Running Prototype Manufacturing

- Performance Analysis and Validation

Electric Vehicle Solutions

Services Provided

Parallel Hybrid

Vehicle

Range Extended

Electric Vehicle

Full Electric

Vehicle

Page 19: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

What We Do

Electric Vehicles

Applications

Add-on

Replacement

New

Icona can cover 3 approaches in developing electric vehicles. Each

approach includes specific activities that Icona can offer according to

client needs

Add-on

Mild or full parallel hybrid solutions can be obtained with no or

minimal change to existing vehicle layout. This application allows to

have few differences with existing thermal power-train vehicles, which

is interesting for the aftermarket or end-of-line solutions.

Replacement

Original engine/transmissions are replaced with a hybrid or electric

power-train of equal or lower power using the available volume of an

existing vehicle.

New

Future vehicles may be designed taking the full advantage of hybrid

or electric power-train for completely new vehicle layouts with

significant space usage.

Page 20: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational
Page 21: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our recent works

Our Experiences

A large experience is shared between the founders of Icona.

They all have strong experience acquired working for some of the most

recognised OEM worldwide.

The design team members are focused on creating innovative and iconic design,

engineering team applies the latest technologies in the developing competitive

products while in modelling advanced processing are joined with unique craftsmanship.

The following pages describe a sampling of the work of the Design Team,

Tecnocad Progetti and Cecomp now in the public domain.

Page 22: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Icona Vulcano

Our Experiences

Icona Shanghai

Exterior and Interior Design

3D CAS Modelling

Shanghai 2013

Page 23: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Icona Fuselage

Icona Shanghai

Exterior and Interior Design

3D CAS Modelling

Shanghai 2011

Our Experiences

Page 24: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering

Alfa Romeo 8C Competizione

8C Spider

Our Experiences

Dashboard & Interior Trims

Assistance to Styling

Engineering

CAE Simulation

Prototyping

Small Volume Production

Page 25: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering

Maserati Gran Cabrio

Our Experiences

Chassis Modifications

BIW and Closures

Exterior Trims

Engineering

CAE Analysis

Page 26: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering

Alfa Romeo Giulietta

Our Experiences

Chassis

BIW and Closures

Exterior Trims

Dashboard and Interior Trims

Engineering

CAE Analysis

Page 27: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering

Fiat 500

Our Experiences

Chassis

BIW & Closure

Exterior Trims

Dashboard

Engineering

CAE Analysis

Page 28: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering

Naveco Daily

Our Experiences

Interior Trims & Dashboard

Style Assistance

Engineering

CAE Analysis

Prototype Manufacture

Page 29: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering

Iveco Stralis

Our Experiences

Dashboard

Interior Trims

Exterior Trims

Engineering

CAE Analysis

Page 30: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering & Manufacturing

E3WM

Our Experiences

Design

Engineering

CAE Simulation

Electric Power Train Engineering

Electronic Control System Engineering

Complete Vehicle Behaviour

Prototype Manufacturing

Road Test

Test Result Analysis

Page 31: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Engineering & Manufacturing

Motor in Wheel

Our Experiences

Engineering

CAE Simulation

Electric Power Train Engineering

Electronic Control System Engineering

Complete Vehicle Behaviour

Prototype Manufacturing

Road Test

Test Result Analysis

Page 32: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Experiences

See-Through Models

Maserati Chicane by IED

Suzuki Swift

Complete Manufacturing

Page 33: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

See-Through Models

Inovo Lirica

New Fiat Bravo

Our Experiences

Complete Manufacturing

Page 34: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Show Cars

Icona Fuselage

Hyundai Genus

Toyota UUV

Complete Manufacturing

Our Experiences

Page 35: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Running Concepts

Toyota RSC

Lancia Fulvia

Our Experiences

Complete Manufacturing

Page 36: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Running Concepts

Ferrari 575M SuperAmerica

Toyota MR-J

Matra P72

Complete Manufacturing

Our Experiences

Page 37: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Running Prototypes

Kia Cee’D

Bolloré Blue Car I

Our Experiences

Complete Manufacturing

Page 38: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Master Cubing

Fiat Panda

Alfa Romeo Mito

Alfa Romeo Giulietta

Manufacturing

Our Experiences

Page 39: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Low Volume Production

Bolloré Blue Car II

Series Production

Our Experiences

Page 40: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan Evalia Concept

Nissan Design Europe

Exterior Design

from Sketches to Running Prototype

Geneva 2003

Design Portfolio

Page 41: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan Crossbow Concept

Design Portfolio

Nissan Design Europe

Exterior Design

from sketches to running prototype

Frankfurt 2001

Page 42: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan Micra C+C Concept

& Production Car

Nissan Design Europe

Exterior Design

from sketches to running prototype

and production car

Paris 2002

Design Portfolio

Page 43: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan Micra Production Car

Design Portfolio

Nissan Design Europe

Exterior Design

from sketch to production

SOP 2005

Page 44: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan X Terra Production Car

Nissan Design America

Exterior Design

from sketches to model

SOP 2009

Design Portfolio

Page 45: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan Altima Production Car

Design Portfolio

Nissan Design America

Exterior Design

from sketches to model

SOP 2009

Page 46: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Mini Clubman Production Car

Design Portfolio

Interior Design

from sketches to production

IAA Frankfurt 2007

Page 47: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Lamborghini Reventon

Production Car

Design Portfolio

Bonetto Design Italy

Interior Design

Concept Sketches

Page 48: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Nissan Esflow Concept

Geneva(2011)

Nissan Design America

Concept model

from sketches to production

2007

Design Portfolio

Page 49: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Design

Range Rover L405(2013)

Land Rover Design Britain

Exterior

Design Portfolio

Page 50: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Clients

Page 51: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

Our Clients

Page 52: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational

With Compliments

Icona (Shanghai) Design&Engineering Co.,Ltd

B9, BETWIN889 Shangcheng Road

Pudong, Shanghai 200120

www.icona-stc.com

Tel. +86 21 6075 1918

Fax. +86 21 6075 1925

Page 53: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational
Page 54: The European Automobile Experience in China - Cardesign.ru · Dr. Teresio Gigi Gaudio A top manager with a long and successful career, which has managed several Italian and multinational