The Event Website New Paradigm

By Nicola Rossetti, VP of Global Marketing

Click to edit Master title styleWhy an event website?

Click to edit Master title styleThe event website vitals

• User experience: design and UI• Event experience starts here• This is your brand• Execution is key

• Technology: responsive, adaptive, native

• Don’t forget the basics

• Pay attention to CTAs

• Analytics: ability to measure goals

Click to edit Master title styleIt’s not complex if you understand

SIZEComputerTabletPhone

TECHNOWeb

Native

Click to edit Master title styleIt’s not complex if you understand

SIZEComputerTablet Phone

TECHNOWeb

Native

This is not the event APP (engagement side of the event), this is the marketing website!

Click to edit Master title styleAdaptive versus Responsive

Responsive design is when a web page resizes itself dynamically (ex: I change the size of the window) In this example, it is the exact same HTML code.

Adaptive design is when you design 1 template for the web site and 1 template for mobile. You have two different codes to design the presentation of your information.

You can generally switch between classic and mobile version.

Click to edit Master title styleThe new paradigm

All in one website Website in ecosystem

1995 -2009 2010 – 20XX

Click to edit Master title styleEvent website ecosystem

Click to edit Master title styleResponsive can we sophisticated

http://www.demo.com/ehome/index.php?eventid=29414&

Click to edit Master title styleThe event website is about execution

Click to edit Master title styleMore than a website + execution

eSocial site: BEFORE

Click to edit Master title styleMore than a website + execution

eSocial site: AFTER

Click to edit Master title styleEvent Website Takeaways

Website = Ecosystem2 Basics and CTA3Define your goals1

• Use visual communication• Focus on legibility• Test your CTAs• Look online at other events• Maximize integration• Look at your analytics • More than one site (eSocial, eReg, surveys, abstracts..)

Thank You