the evolution in travel industry reservation ticketing crm product promotional channel destination...
Post on 18-Dec-2015
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The evolution in travel industry
• Reservation
• Ticketing
• CRM
• Product
• Promotional Channel
• Destination Information
ReservationDirectly with suppliers and
purchase on the spot
Partially through travel agent, by telephone, telex, and end to end system.
Majority book through TA by fax, using Window base GDS, CRS.
CRM
Manual process, paper filing.
Support by back office or accounting system
Customer friendly but view only system
Product
Air ticket, hotel.
Air ticket, hotel, escorted tour.
DIY and FIT package, cruises, train, car rental, excursion.
Promotion ChannelNewspapers, radio, magazine, outdoor advertisement.
Telex, multifax, TV ads, direct mailing.
eDM, partnership
Destination InformationLimited, by guide books or worth of mouth.
Media, travel guide in local language.
Through communication tools, like phone, fax or by
post.
Destination information
In-depth media coverage, internet, NTO, Youtube, social media (e.g. Tripadvisor)