the evolution of a school broadcast - educating while entertaining scott webb – walker valley high...
TRANSCRIPT
The Evolution of a School The Evolution of a School Broadcast - Educating while Broadcast - Educating while
EntertainingEntertaining
Scott Webb – Walker Valley High Scott Webb – Walker Valley High SchoolSchool
Cleveland, TennesseeCleveland, Tennessee
www.thespill.orgwww.thespill.org
Where it all started….Where it all started….
Background – Why we are hereBackground – Why we are here
““The Spill” is born – August 2001The Spill” is born – August 2001
Development of the CTE Media Development of the CTE Media Program – 2007Program – 2007
The Spill The Spill Studio/ClassroomStudio/Classroom
The Spill BasicsThe Spill Basics
Create a show that is both educational and Create a show that is both educational and entertaining (entertaining (Must be ProfessionalMust be Professional). ). Remember who your target audience is…for Remember who your target audience is…for us its 1500 13-18 year olds.us its 1500 13-18 year olds.
Consistency – The show must be consistent Consistency – The show must be consistent in timing, quality, and interesting.in timing, quality, and interesting.
The show must be student driven – The show must be student driven – BoundariesBoundaries– Fun and entertaining without being “silly”Fun and entertaining without being “silly”
Other Other – Newscast vs. News Magazine – Daily vs. WeeklyNewscast vs. News Magazine – Daily vs. Weekly– Time – LengthTime – Length– ““Live” vs. “Live to Tape”Live” vs. “Live to Tape”
Show PurposeShow Purpose
AnnouncementsAnnouncements EducationalEducational SportsSports WeatherWeather CommercialsCommercials
Entertainment – integrated Entertainment – integrated throughout the broadcast – throughout the broadcast –
CreativityCreativity
AnnouncementsAnnouncements
Most important and least fun – Most important and least fun – First segment daily.First segment daily.
News FormatNews Format Correct and InformationalCorrect and Informational Top Stories – Lead StoriesTop Stories – Lead Stories How to gather your How to gather your
announcementsannouncements
EducationalEducational
Cross Curriculum Integration – Cross Curriculum Integration – Find Find ways to expand your relationships with other ways to expand your relationships with other disciplines throughout the schooldisciplines throughout the school– Word of the Day Word of the Day
Words that correlate with the words of the week Words that correlate with the words of the week that are developed with Reading Coach/English that are developed with Reading Coach/English Department.Department.
Promotes reading and vocabulary.Promotes reading and vocabulary.– Tennessee Academic Vocabulary – Links available Tennessee Academic Vocabulary – Links available
on websiteon website– 5000 Collegiate Words – Links available on 5000 Collegiate Words – Links available on
websitewebsite Puts Students and Teacher on TV. Puts Students and Teacher on TV.
Word of the DayWord of the Day
Educational ContinuedEducational Continued
Vocabulary Theatre Vocabulary Theatre – A short video presentation using all of the A short video presentation using all of the
words of the week. words of the week. – Very popular and entertaining. Very popular and entertaining. – Students act out the word in to a short Students act out the word in to a short
video segment. video segment. – Feb. 2, 2009 – Website location – Words Website location – Words
Videos. Videos. – Dec. 12, 2008 – Web Location – Website Website
location – Words Videolocation – Words Video
Vocabulary TheatreVocabulary TheatreDecember 12, 2008December 12, 2008
Vocabulary TheatreVocabulary TheatreFebruary 2, 2009February 2, 2009
Educational ContinuedEducational Continued
Book TrailersBook Trailers– FETC 2009FETC 2009– Features a book of the weekFeatures a book of the week– Wednesdays – Silent Sustained Reading DaysWednesdays – Silent Sustained Reading Days
30 Minutes of reading every Wednesday30 Minutes of reading every Wednesday Use to promote our Media Center Use to promote our Media Center Never Never Never Never – Spill Website location - Book Trailers– Spill Website location - Book Trailers Letters from the Inside Letters from the Inside – Spill Website location - Book – Spill Website location - Book
TrailersTrailers Misery Misery – Spill Website location - Book Trailers– Spill Website location - Book Trailers
Character Fact of the Day – Guidance Character Fact of the Day – Guidance Department.Department.
Fun Facts featuring all departmentsFun Facts featuring all departments
Book TrailerBook TrailerNever NeverNever Never
Book TrailerBook TrailerLetters from the InsideLetters from the Inside
Book TrailerBook TrailerMiseryMisery
SportsSports
Focus on School SportsFocus on School Sports Sporting Events from the previous day Sporting Events from the previous day
– ScoresScores– HighlightsHighlights– Sports Related AnnouncementsSports Related Announcements
Sports Schedule for TodaySports Schedule for Today Segment SponsorshipSegment Sponsorship
– It doesn’t have to be an exchange of It doesn’t have to be an exchange of money. money.
WeatherWeather
Green Screen InteractionGreen Screen Interaction Current informationCurrent information Area MapArea Map 5 Day Forecast5 Day Forecast Partnership with local news Partnership with local news
station to use their information station to use their information while giving them credit and plug.while giving them credit and plug.
Class ResponsibilitiesClass Responsibilities
All Students are required to participate All Students are required to participate in all areas during the year.in all areas during the year.
Two week RotationTwo week Rotation Students may specialize after a certain Students may specialize after a certain
number of rotationsnumber of rotations Grading of classGrading of class
– Student Evaluation FormsStudent Evaluation Forms– Grade per each rotation – Individual/GroupGrade per each rotation – Individual/Group
Class ResponsibilitiesClass Responsibilities
Technical DirectorsTechnical Directors– Main Director – TricasterMain Director – Tricaster
Booth No. 521 XeroxBooth No. 521 Xerox Booth No. 248 Encore Business SolutionsBooth No. 248 Encore Business Solutions
– Set Director – Physical Studio Setup – *News StorySet Director – Physical Studio Setup – *News Story– Audio Director – *News StoryAudio Director – *News Story
Graphics DirectorsGraphics Directors– Live Text – All on-screen graphicsLive Text – All on-screen graphics– PowerPoint – All announcements are produced in PowerPoint – All announcements are produced in
PowerPoint for use on the show and use in video PowerPoint for use on the show and use in video loop.loop.
– Dynamic Screen Info – *Tricaster ExtraDynamic Screen Info – *Tricaster Extra
Class ResponsibilitiesClass Responsibilities
EditorsEditors– Opening Segment – controls music, graphics, Opening Segment – controls music, graphics,
quote, opening, and closing segmentsquote, opening, and closing segments– Commercial Editors – Edits commercial break Commercial Editors – Edits commercial break
including Birthday greetings, word of the day, including Birthday greetings, word of the day, book trailers, media videos, PSAs, etc. This is book trailers, media videos, PSAs, etc. This is the most entertaining section of the show.the most entertaining section of the show.
Computer DatingComputer Dating – Website location – Spill Vault – Website location – Spill Vault Sitcom CommercialSitcom Commercial – Website location – Spill Vault – Website location – Spill Vault Coaching The SpillCoaching The Spill – Website location – Spill Vault – Website location – Spill Vault Drive Responsibly PSADrive Responsibly PSA – Website location – Media – Website location – Media
VideosVideos
CommercialsCommercialsComputer Dating - 2009Computer Dating - 2009
CommercialsCommercialsSitcom - 2009Sitcom - 2009
CommercialsCommercialsCoaching The Spill - 2008Coaching The Spill - 2008
CommercialsCommercialsDriving PSA - 2009Driving PSA - 2009
Class ResponsibilitiesClass Responsibilities
Editors Continued…Editors Continued…– Word of the DayWord of the Day– Book Trailers – Two StudentsBook Trailers – Two Students– Weekly RewindWeekly Rewind
Weekly section featuring the students of Weekly section featuring the students of Walker Valley. Just another way to get Walker Valley. Just another way to get students on TV.students on TV.
New Segment every Monday Recapping New Segment every Monday Recapping the previous week’s activitiesthe previous week’s activities
SegmentSegmentWeekly Rewind - 2009Weekly Rewind - 2009
Class ResponsibilitiesClass Responsibilities
News DirectorsNews Directors– Anchors – two per rotationAnchors – two per rotation– Teleprompter – edits and controls speed Teleprompter – edits and controls speed
during broadcastduring broadcast There are plenty of free teleprompter programs There are plenty of free teleprompter programs
available. Google free teleprompter programs.available. Google free teleprompter programs. SportsSports
– Anchor – gathers scores and schedulesAnchor – gathers scores and schedules– Reporter – conducts 1-2 Reporter – conducts 1-2
interviews/previews per week. Helps to interviews/previews per week. Helps to gather highlights/stories.gather highlights/stories.
WeatherWeather
Class ResponsibilitiesClass Responsibilities
Website/Support StaffWebsite/Support Staff– Website Construction and Website Construction and
maintenance maintenance – Show LoopShow Loop
Two ChannelsTwo Channels– Show/Channel OneShow/Channel One– Dynamic Screen Info ChannelDynamic Screen Info Channel
– Dynamic Screen Info – Dynamic Screen Info – The Spill DSIThe Spill DSI
Show StructureShow Structure
Opening SegmentOpening Segment– Introduction – Student developed introIntroduction – Student developed intro– Date and Quote of the DayDate and Quote of the Day– Pledge and Moment of SilencePledge and Moment of Silence– Artist of the Week – Copyright Free or permission Artist of the Week – Copyright Free or permission
granted segment. granted segment. Soundzabound – Booth No. 1347Soundzabound – Booth No. 1347 Digital JuiceDigital Juice Local BandsLocal Bands School Produced – Creation of Recording Studio – School Produced – Creation of Recording Studio –
Music VideoMusic Video Host Introductions and AnnouncementsHost Introductions and Announcements
– Students alternate reading announcementsStudents alternate reading announcements– Top StoriesTop Stories
Show StructureShow Structure
Commercial BreakCommercial Break– Featuring any student produced Featuring any student produced
commercials, PSAs, Birthday Greetings, commercials, PSAs, Birthday Greetings, word of the day, and sports intro. This can word of the day, and sports intro. This can be a money maker.be a money maker.
SportsSports– Scores and Sport Specific AnnouncementsScores and Sport Specific Announcements– Stats and HighlightsStats and Highlights– ScheduleSchedule– End segment with Weather IntroEnd segment with Weather Intro
Show StructureShow Structure
Weather Weather – Current ConditionsCurrent Conditions– MapsMaps– Five Day ForecastFive Day Forecast
ClosingClosing– Character/Department/Fun Fact of the DayCharacter/Department/Fun Fact of the Day– GoodbyesGoodbyes– Ending SegmentEnding Segment
Watch Watch The SpillThe Spill – Past Episodes – Past Episodes
The SpillThe SpillSeptember 11, 2009September 11, 2009
Professional LookProfessional Look
EquipmentEquipment– Tricaster – Best bang for your buck – Tricaster – Best bang for your buck –
Booth Nos. 248 and 521Booth Nos. 248 and 521– Video Mixing Board – Video Mixing Board –
Methods for distributing showMethods for distributing show
– Cameras for use Cameras for use Studio CamerasStudio Cameras Production CamerasProduction Cameras
Professional LookProfessional Look
Equipment continuedEquipment continued– ComputersComputers– Audio MixerAudio Mixer– MicrophonesMicrophones
StudioStudio HandheldsHandhelds
– LightingLighting
Professional LookProfessional Look
Graphics – Digital Juice (Florida Base Graphics – Digital Juice (Florida Base Company)Company)– JumpbacksJumpbacks– SwipesSwipes– Motion ElementsMotion Elements– Digital Juice for PowerPointDigital Juice for PowerPoint
MusicMusic– Royalty Free Music – Soundzabound – Booth No. Royalty Free Music – Soundzabound – Booth No.
13471347– Sound FX and Stack Traxx – Digital JuiceSound FX and Stack Traxx – Digital Juice– Local BandsLocal Bands– Recording Studio - WVHSRecording Studio - WVHS
Professional LookProfessional Look
Video Editing ProgramVideo Editing Program– Adobe Premiere – Booth No.Adobe Premiere – Booth No.– Adobe Visual Communicator Adobe Visual Communicator
Friday W311DFriday W311D
– Final CutFinal Cut– Window Movie MakerWindow Movie Maker
PowerPointPowerPoint
Media ProgramMedia Program
Media ConceptsMedia Concepts– Entry Level ClassEntry Level Class– Introduction to video editingIntroduction to video editing– SemesterSemester
Electronic Media ProductionsElectronic Media Productions– 22ndnd Level Level– Larger Group ProjectsLarger Group Projects
CTE Recruitment VideoCTE Recruitment Video 88thth Grade Orientation Video Grade Orientation Video
– Individual Project Individual Project Video Resumes – FETC 2009Video Resumes – FETC 2009 How to Videos, PSAs, Fun “Mini Movies”How to Videos, PSAs, Fun “Mini Movies”
– The Spill PreparationThe Spill Preparation– SemesterSemester
Media ProgramMedia Program
Electronic Media Management and Electronic Media Management and Operations Operations – The SpillThe Spill– Senior VideoSenior Video– Graduation VideoGraduation Video– Year Long ClassYear Long Class
Media Partnerships – Advisory Committee Media Partnerships – Advisory Committee MembersMembers– WTNB TV – Football Friday – Halloween Block Party WTNB TV – Football Friday – Halloween Block Party
– Christmas Parade– Christmas Parade– WCLE FM – Sports Sponsor – WCLE FM – Sports Sponsor – – WRCB TV – Weather SponsorWRCB TV – Weather Sponsor
Contact InformationContact Information
Scott Webb – Walker Valley High Scott Webb – Walker Valley High SchoolSchool– Email – Email – [email protected]@bradleyschools.org– Website – Website – www.thespill.orgwww.thespill.org– School Number – (423) 336-1578School Number – (423) 336-1578
All session information is available on All session information is available on The Spill Website – Click on the FETC The Spill Website – Click on the FETC Link at the bottom of the home page.Link at the bottom of the home page.