the evolution of content delivery
DESCRIPTION
Getting content from point A to point B is only half the problem. The other half is addressing the complexity of making sure that the right content is delivered to the right audience. Content delivery is evolving by converging the physical delivery with the workflow pieces required to create and manage the content that enables customers to capitalize on a heightened level of efficiency to their business. This presentation explores how content delivery is evolving into an “outsourced business process” that includes content workflows and how businesses can benefit from the value provided by the integration of content and delivery workflows. The slide-by-slide walkthrough is posted on our blog: http://blog.limelight.com/2013/05/the-evolution-of-content-delivery/TRANSCRIPT
The Evolution of Content Delivery
Content delivery isn’t just aboutbits down the wire anymore.
Content Effectiveness = getting theright content to the right audienceat the right time (on the right device).
Oh yeah, and lots of this stuff
Efficient and effective content publishing
It’s not. And I’m going to show youwhy (and more importantly, how).
24/7/365That’s the digital world.
Content Publishing
Content Delivery
Outsourced Business Process Platform
Content Publishing Tools:
1. Web/Video management2. Ad integration/Monetization3. Security/Access Restrictions4. Social Engagement5. Analytics
But there are business benefits:
1. No more software/hardware costs
2. Redundancy of systems3. Global accessibility4. Access to cloud resources5. And…
The digital world is simply moving too fast to worry about the technology AND the experience.
But even the cloud can be limiting.
SaaS Services + Global Delivery Network (aka Infrastructure) = IaaP
The Evolution of Content Delivery is Infrastructure as a Platform
IaaP enables organizations to outsource entire processes, combining software and infrastructure, to the cloud. For content that process is a workflow…
Create Content
Deliver Content
Measure Content
content
delivery
IaaP
Personalized. Relevant. Automated. Available.
1. Create content with SaaS tools
2. Content is stored in Cloud Storage
3. Cloud Storage is integrated with delivery network
4. Delivery network has performance and big data technologies
5. Content success is assessed through integrated dashboards
What makes IaaP the ideal architecture for the future of content delivery?
Personalization. Relevancy. Context. Mobile. Monetization.
A really smart network.
Anticipation. Automation. Analysis.
You = 24/7/365
Thanks.
This presentation brought toby the letters “Q” & “A”
Jason Thibeault
Sr. Director, Marketing Strategy Limelight Networks
T: @_jasonthibeault
602-850-4871