the evolution of display advertising in affiliate marketing
TRANSCRIPT
The Evolution of Display Advertising
in Affiliate Marketing
Presented by
Evolution of Display Advertising
• Introduction of display advertising to affiliate world
• Regulations impacting affiliate display advertising
• Getting the most out of display ads in affiliate
marketing
• Impact of Web 2.0, 2008 Recession, HTML5
• Recent Challenges
• Q&A
How Did Display Advertising
Revolutionize the Affiliate Landscape?
In 2000 FTC Regulations Introduced to Try
and Reduce the Following:
Email Spamming
Adware
False Advertising
Forced Clicks
What Opportunities Did Web 2.0
Present?
New advertising channels for affiliates to capitalize on.
What Makes Display Ads So Powerful
for Affiliate Marketing?
Small budget
Large inventory
Wide reach
Hyper target audiences
Immediate ResultsTap into foreign markets with ease
What Happened When the Recession
Hit in 2008?
The Bad? The Good?
Source iBusiness
2009 FTC Regulation Updates
Key points from update:
– Consumer protection laws such as the FTC’s prohibition on “unfair
or deceptive acts or practices” apply to all media, including mobile
devices.
• Ex. sending spam via text messages
– Disclosures must be placed “as close as possible” to the claims.
– Scrolling should not be necessary to find the disclosure.
– If it is too difficult on a particular platform to make disclosure clear
and conspicuous, the platform should not be used for
advertisements.
Rise of Native Advertising
How Can Affiliates Win with Native
Advertising?
What Challenges and Opportunities
Arise with HTML 5?
New Ad Format
for Affiliates to
Consider
360 Approach
CHALLENGES?
Other Recent Challenges?
Mobilegeddon
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