the evolution of marketing automation
DESCRIPTION
The initial concept of Marketing Automation dates back to the mid-1990s. Designed as an evolution of traditional email-based marketing, it marked a significant change for B2B marketers. Websites were no longer considered just an online business card for companies, they were transformed into a true lead generation engines.TRANSCRIPT
![Page 1: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/1.jpg)
Marketing Automation 2.0
the evolution of the- modern marketing platform -
![Page 2: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/2.jpg)
years ago websites were just business cards
![Page 3: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/3.jpg)
and sales reps were the only
people that used them
![Page 4: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/4.jpg)
marketing relied on emails to get their message out
![Page 5: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/5.jpg)
and they sent
lots of them
![Page 6: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/6.jpg)
eventually we rebelled
![Page 7: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/7.jpg)
so companies started to look for new ways to
engage with us
![Page 8: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/8.jpg)
web 2.0 emerged and
turned sites into social and
interactive experiences
![Page 9: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/9.jpg)
but marketers still kept sending emails that weren’t
relevant to us
![Page 10: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/10.jpg)
so we continued
to ignore
them
![Page 11: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/11.jpg)
email marketing needed to evolve
![Page 12: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/12.jpg)
and marketing automation was born
![Page 13: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/13.jpg)
marketers could now
segment their
contact lists
![Page 14: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/14.jpg)
target visitors with relevant messages
![Page 15: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/15.jpg)
and nurture prospects through automated programs
![Page 16: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/16.jpg)
but it was all self promotion, and once again people got bored
![Page 17: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/17.jpg)
marketers needed something else
![Page 18: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/18.jpg)
So they delved into their history books
![Page 19: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/19.jpg)
and remembered the days when marketers were great marketers
![Page 20: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/20.jpg)
back in 1900,
Michelin, the tyre company, published a
motoring guide
![Page 21: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/21.jpg)
it gave drivers advice oncar maintenance and
places to visit
![Page 22: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/22.jpg)
what a great idea, that’s not selling ...
![Page 23: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/23.jpg)
or was it?
![Page 24: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/24.jpg)
the more miles people put on their tyres, the more often they needed new ones
![Page 25: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/25.jpg)
and the more salesMichelin made ...
![Page 26: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/26.jpg)
marketers once again started to generate great content
![Page 27: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/27.jpg)
content designed to educate, engage and influence their
audience
![Page 28: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/28.jpg)
but up to 90% of
these materials
went unused in
the fieldsource: american marketing association
![Page 29: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/29.jpg)
businesses needed something else
![Page 30: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/30.jpg)
so once more the tools evolved
![Page 31: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/31.jpg)
and marketing automation 2.0
was born
![Page 32: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/32.jpg)
it was built on content ...
![Page 33: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/33.jpg)
... and web 2.0 philosophies
![Page 34: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/34.jpg)
marketers could now publish catalogs of collateral
and content assets
![Page 35: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/35.jpg)
they could embed videos, white-papers and interactive
content instantly into their landing pages
![Page 36: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/36.jpg)
and they could track how often they were used, and how well they converted
![Page 37: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/37.jpg)
sales reps could find content, share it with prospects, and
monitor its use
![Page 38: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/38.jpg)
partners once again felt loved...
![Page 39: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/39.jpg)
they could learn through the content, and use it in their own
campaigns
![Page 40: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/40.jpg)
and visitors could engage, interact and share content
with their friends
![Page 41: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/41.jpg)
so why don’t you ...
![Page 42: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/42.jpg)
convert more
leads with your
marketing content
![Page 43: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/43.jpg)
enable your sales reps with the content
they need to become
trusted advisors
![Page 44: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/44.jpg)
evangelize your partners through content that sells
![Page 45: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/45.jpg)
empower your
customers to tell your
story
![Page 46: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/46.jpg)
Marketing Automation 2.0 is here today ...
![Page 47: The Evolution of Marketing Automation](https://reader034.vdocuments.net/reader034/viewer/2022051609/54670ce3af7959df038b4817/html5/thumbnails/47.jpg)
Visit
www.prospecteer.com
to see for yourselfall images used in this presentation are property of their respective copyright holders