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We’re changing the dental experience.

NOVERAO R A L H E A L T H S T U D I O

THE EVOLUTION OF DENTISTRY

Novera Oral Health StudioMarketing Plan Phase One


THE EVOLUTION OF DENTISTRY PHASE ONE

PHASE ONE

Enhancing the visual public image through various initiatives within an overall marketing plan, furthering communication with existing clients, reaching various new audiences, and ultimately engaging new long-term clientele.

PHASE ONE


Interacting with Existing Clientele

(one item, each side represented)


www.facebook.com/noveraOHS

events specials photos friends

NOVERAORAL HEALTH STUDIO

www.yelp.com Search Novera Dental

Give us your feedback. We appreciate it!

NOVERAORAL HEALTH STUDIO

PHASE ONE


Interacting with Existing Clientele

Business Cards500 count4 color / 2 sided

Cost Analysis$32.05

Task: DECCirculate: ASAP

engaged existing audience enhanced social media


PHASE ONE


Informing Current/New Clientele

Pamphlet (bi-fold)250 count4 color / 2 sided

Cost Analysis$214.00


NOVERAO R A L H E A L T H S T U D I O

T H E EV O L U T I O N O F D E N T I S T R Y

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PHASE ONE


Informing Current/New Clientele

Promo Card250 count4 color / 2 sided



engage local audiences enhance outreach marketingNOVERAO R A L H E A L T H S T U D I O

T H E EV O L U T I O N O F D E N T I S T R Y


Stock Photography Cost Analysis$50-100.00

PHASE ONE


Building the Brand Externally

Bus Card75 count4 color


Task: DECLaunch: JAN

enhance visibility and promotion

CTA BUS CARDS

North Park Garage TerminalTotal: 260 Vehicles75 Interior Cards (min.)

Begins Monday, January 6 2014

Minimum Run 4 weeks(recommended)


PHASE ONE


Building the Brand Externally

Cart Cardxx count4 color

Cost Analysis$


enhance visibility and promotion

ROSCOE SHOPPING PLAZA

TBD

Begins TBD


PHASE ONE


Reaching Target Audiences

Promo Postcard250 count4 color / 2 sided

Cost Analysis$74.00


reaches male audience

Weekly event aimed at Increasing flow of male clientele.

Extended evening hours.

Watch the game on TV. Win sport tickets. Raffles & Giveaways.Local microbrew sampling. Luxury Car Dealership.


PHASE ONE



Promo Items(Giveaways andRaffle Promos)

Cost Analysis$250.00 (est.)

January 9: Chicago Bulls (Tickets/Luvabulls)

January 16: Atlas Brewing Tasting

January 23: Personal Health and Grooming


PHASE ONE



Promo Postcard250 count4 color / 2 sided

Cost Analysis$74.00

Task: JANLaunch: JAN

reaches community audience

NOVERA WINTER WHITE OUT

One-time event designed to promoteTeeth Whitening services and build brand to potential community prospects.

Local business partnership with Starbucks Roscoe Village (or alternate).

Starbucks gift card raffle (to build contact list)


builds new prospect database

Branded Bus Stops cost-prohibitive($2000+ per panel, minimum 10)

Lane Tech PromoPhase One add-on or Phase Two


Client SurveyUpon launch of external marketing


TOTAL EXPENSE RANGE – PHASE ONEDecember through March

$3000 - $4500*

*estimating various costs including Shopping Cart contract and creative


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