THE EXCHANGE THEORY

The Importance Of The Idea Of Exchange in Anthropological TheoryTHE EXCHANGE THEORYThe Exchange Theory of Bronislaw Malinowski

The Exchange Theory of Marcel Mauss

The Kula and The Potlatch

The Study of Exchange Theory Considering Western Economies

Malinowski and His Theory of Exchange Kula

The Articles of KulaSoulava Mwali

The Functions of KulaTo create social allianceThe ability to remain fit and healthy for menCreates good social relations between families and friendsIncrease personal confidence through ceremonies. For ex: banishing bad luck

KULAWas rooted in myth, backed by traditional law and surrounded with magical rites.Economic InstitutionCommunication SystemMauss and His Theory of ExchangePotlatch; a gift exchange ceremony as kula which is in practice in Pacific Northwest Coast. The articles in exchange: TongaPotlatch was bringing the honour,prestige or mana.

KULA & POTLATCHWay of CommunicationBring Social CohesionOrganize the Hierarchy in CommunitiesClean The Spirits of PeopleRepresent the Power, Wealth and HappinessWestern Commodity Exchange SystemsGift Exchange SystemsValue: Supply and DemandLabour Force ImportanceProfit ImportanceNo originNo relationships between objects&peoplePermanent ownership=Wealth

Value: The Movement History of the ObjectsNo Labour ForceNo ProfitOrigin ImportanceDeep relationship between objects&peopleNo ownership=Wealth means to give moreWestern Commodity Exchange Systems

Gift Exchange Systems

Monetary Economy,No Trust,ContractsMarket Economy ObligationsIndividual Profit ImportanceNo Contracts,Trust Importance.

Moral Obligations

Social Mobilization Importance14

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