the executive- issue 2

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As president of Carbon Credit Corp, Shawn Burns creates

ways for other companies to make money in the new greeneconomy. A tree, until now, was only worth something

when it was turned into lumber. Shawn develops ways for

sustainable forestry and agriculture, among other industries,

to make money while leaving precious resources like trees

still standing. Its not easy being one of the pioneers of an

entirely new economy but Shawn has the CMA mindset

to make it happen. Well all breathe a little easier for it. To

learn more about the CMA program, visit becomeacma.com.

Registered Trade-Marks/Trade-Marks are owned by

e Society of Management Accountants of Canada. Used under license.

Shawn Burns, CMAPresident & CEO, Carbon Credit Corp

Creavity it changes things - creates new perspecves - changes the way we behave. Creavity turns convenoon their head picks us up and carries us beyond the status quo inspires us to be beer. Creavity changes the wor

Creavity has become the essenal tool for success in an ever-changing business world. And for Cerfied Managemen

Accountants, creavity is the thing that sets us apart. But for CMAs, its more than just saying were creave, its abo

living and breathing those things that make us unique (e.g. strategic direcon; business management; leadership;

holisc, right-brain/le brain, muldimensional).

We embrace creavity in our curriculum of strategy, management and accounng in our culture and in everything

we do ensuring that every CMA has the ability to not only measure value, but to create it.

Its a creave world out there the kind of world that needs people with ideas but more importantly, the skills to m

them happen. Become a CMA!Does this sound familiar? These somewhat famous lines were

taken directly from the video that oen plays at the beginning of

a CMA Informaon Session. The script is a powerful reflecon of

CMAs and their focus on enabling, reporng, preserving and cre-

ang value. You can even watch the video at www.cmaontario.

org/createpossibilies.

There is no doubt that creavity is the most important humanresource of all. Without creavity, there would be no progress,

and we would be forever repeang the same paerns. Ed-

ward de Bono

For an entrepreneur like Sean Burns, CMA he started Carbon

Credit Corp. (CCC) with the innovave idea that he could make

money and save the planet at the same me. As a sustainability-

based accountant, Shawn - who sincerely believes that there are

ways for a tree to create value while le standing - created CCC

in order to develop creave ways to help companies profit from

a new green economy. CCC develops innovave income streams

for companies involved in sustainable agriculture or forestry,

or land exchange giving them an alternave to how they can

make money and breaking from old paerns that relied on trees

being cut down and turned into lumber..

Shawn decided to get his CMA designaon because of the pro-

grams focus on strategy. Believing that strategy, management

and accounng are at the heart of the sustainability change ,

Shawn can explore his strategic interests and be a part of an

ever-changing and excing world that requires accountants and

business professional who are not willing to sele for the status

quo. Its high me for folks like Shawn to ensure trees can create

value while le standing.

Creavity is thinking up new things. Innovaon is doing new

things. Theodore Levi

Brandon Chu, CMA, is a young entrepreneur who graduated

from U of T in 2009 with a BBA specializing in Finance. Aer

having co-op terms working in various analyst posions at Cana-

dian Tire, Ontarios Ministry of Finance and Kra Foods, Bran-

don started the CMA professional program while he began his

full-me career working as a Financial Analyst for Kras Trade

Finance group. As an up-and-coming CMA, he progressed to the

role of Associate Finance Manager - Financial Planning &

sis, Confeconery. Then, Brandons entrepreneurial spi

its sites on a new chapter as he and a former U of T clas

founded Tunezy a fan-driven social record label that be

can revoluonize the $20 billion independent music ind

leveraging the tools of social media and gamificaon to

er fans to help their favourite independent musicians su

As Tunezys Co-Founder, CFO and Head of Product DeveBrandon says this about his designaon: CMA is bene

entrepreneurship for two reasons: fi rst, the breadth of

gram gives an entrepreneur the ability to think strategic

operaonally. Second, and more importantly, the entre

gets to actually employ all that CMA knowledge immed

when it could take 20 years or more at a bigger compan

CMA, Brandon is proving that he not only has ideas, bu

skills to make things happen!

You cant use up creavity. The more you use, the mo

have. Maya Angelou

The world is relying on the next generaon of business

bring creavity to the wordand to back up their crea

with the skills to create value. The CMA professional pr

one step you can take to support your success whethe

ing inside a large organizaon or breaking new ground a

entrepreneur. Wherever you go, be open to new ideas

that the ability to transform ideas into opportunies - a

portunies into realies - will be the very definion of s

Visit www.becomeacma.com to learn more about how

a CMA can help you Create Possibilies for a successful

your terms and contact Mira Siroc, CMA (msiroc@cm

org, 416-482-5556, www.facebook.com/mira.cma.5) if

any quesons about how you can become a CMA.

November, 2012 | The Executive


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a car eer as unique and

al as you are.

th a team focused on

relationships that create

value.

an employer t hat sees

e responsibility as a

imperative.

Brilliantfutures

www.pwcbrilliantfutures.ca

We believe in brilliant futures for our people,our clients, our business and the community.

To find out more, visitwww.pwcbrilliantfutures.ca

icewaterhouseCoopers LLP. All rights reserved. PwC refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopersnal Limited, each member firm of which is a separate legal entity.


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the executive- issue 2

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