The Export-Led Growth StrategyJohn Accordino, PhD, FAICP, Dean

The University as Convener

• VCU’s Footprint – the MSA and beyond

– Bridges political boundaries

• Respected for community engagement & impact

• Expertise in economic development

• Ability to attract funding support

Core Group and Sponsors

Strategy Formulation Process

Building the strategy

Building the strategy (continued)

The Pitch to Businesses & Localities

Why Exporting is Smart

Why Exporting is Smart

Building Community Export Support

Regional Supporters• CORE Group

• Leadership Advisory Committee Private Service Providers

• Public Sector Providers

• Current Exporters and VEDP VALET Program Graduates

• Business Associations

• Chambers of Commerce

Positive Media

The Plan

MREI Goal and Metrics

Implementation

Implementation

Promotional Activities

• New website launched

• Social media activity and advertising

• Write op-eds, press releases, etc. for media placement

• Marketing materials: program brochure and Runway

• Update sessions with service providers and local economic development staff

• Annual report

Tracking Progress & Outcomes

2016

2017

Monitoring Outcomes

• Annual survey of businesses in Metro area

• Stakeholder focus groups

• Analysis of MREI implementation metrics:

– New to Export

– New to Market

– Product innovations & patents

Thank you!