O C T O B E R 2 9 , 2 0 2 0

The Facebook for Business Refresh

We

stern

Re

tail L

um

be

r Asso

cia

tion

P r e s e n t e d b y C h a r m a i n e J e n n i n g s | S t r a t e g i c C h a r m B o u t i q u e

While many different social networking platforms seem

to be popping up every day, there remains a large

audience on Facebook waiting to hear from you and your

company.

In this webinar you’re going to

• Get a refresher on the basics and benefits of having a

Facebook business page

• Learn how to utilize Facebook features like lives and

stories strategically

• Gain knowledge about paid advertisement

• Learn how to create value-based content that

engages your audience

#1 social media platform in the world

2.4 billions users

1.4 billion daily active users

Founded in 2004

Bought Instagram in 2012

The Basics: Facebook Stats

Personal Profile – great way to stay connected with

family, friends, current events and brands

Business Page – a professional Facebook presence

that allows you to connection with current or potential

customers

Group – a space where you manage members and

community-based content

Messenger – private chat with groups or individuals

The Basics: Main Functions

Can inform customers on new products, promotions,

DIY projects, and more

Access to insights

Opportunities to use paid advertisements to grow

your community and your

business

Gives you a platform to reach a wide audience

Ideal if you’re targeting men and women

40+

Facebook Business Page: Benefits

How to Make a Facebook Business Page• Log into your account

• Click Pages found on the left side panel

• Click Create Page on top right

• Select Business or Brand (Showcase your products and services, spotlight your brand and reach more

customers on Facebook)

• Choose a page name

• Choose a business category Shopping & Retail or Hardware Store are your best options

• Add a quality profile picture of your face or a company logo

• Add a high quality cover image (logo, store, team, etc) – can be a single photo, video, or slide show

• Create your username and vanity URL (should be easy to spell and the same or similar across other social

media usernames)

• Input general information (description of your business, link to website, email address, hours of

operation, phone number)

• Create 3 posts so users have something to see when they arrive (include a CTA like ‘tag a friend’ to help

get more eyes on your page)

Pinned Post – To keep a post at the top of your page, just click the post

in the top right and select Pin to Top.

Pin to Shortcuts – This gives you easy access to your page by places it in

the left sidebar of your feed

Like as your page – Like other pages and posts as your business

Invite Friends – invite your current Facebook friends to like your page

Add Reviews – You can allow people to review your page or business

under the Templates and Tabs feature.

Instant Replies – You can send an auto-response to anyone that

messages you by going to Settings > Messaging > Setup Automated

Responses

Page Insights – These insights will show you how your page is doing, as

well as, when your audience is online

Facebook Business Page: Additional Features

Facebook Live: Benefits

Video is one of the highest performing content on

social media

Allows you to interact with your audience in real

time

Gives you more time to speak on a topic in more

detail than you can on a written post

Title & Tags

Interactive Polls

Share your screen

You can be live for up to four hours (host for at least 10

minutes)

Use Zoom to go live with multiple hosts

Facebook Live: Basics

Share live to a group you manage

You can choose to have your live video remain on your

feed and in your video library, or to delete it

DIY project demos

Product reviews

Tips

Tutorials

Meet the team

Facebook Live: Content Ideas

What's new this month

Q&A

Unboxing of new products

Content Series Ideas: Make it Monday, Meet the Team Monday,

Tip Tuesday, Tutorial Tuesday, DIY Wednesday, What’s New

Wednesday

Facebook Stories: Benefits

Easy-to-create content

Perfect for quick tips and behind-the-scenes

content

Helps make your Facebook business page more

visible

Videos can be up to 20 seconds per slide

The stories you share on Instagram can be

automatically shared to your Facebook stories

Filters can be used to make your stories more fun

Slideshow format

Story replies are received through Facebook

Messenger

Facebook Stories: Basics

Disappear after 24 hours

DIY project demos

Product reviews

Tips (graphics or images)

Short tutorials

Team member takeovers

Facebook Stories: Content Ideas

What's new this month

Behind-the-scenes

Unboxing of new products

Q&A

Facebook Ads: What You Need to Know

Facebook is very pay-to-play

The more money you spend, the more traction

your ad will gain

Start with a small budget of $5/day to test your ads

Facebook ads with too much text in the image

don’t perform well

You need to setup ads manager before you can

start creating ads

Instagram ads can also be created through Facebook

You can choose to show Facebook ads on Instagram,

even if you don’t have an Instagram account

Boost a Post – apply money to a post you’ve already shared on

your Facebook page, to help it get seen by a larger audience

Boost an Instagram post – apply money to an Instagram post

already shared on your feed, to help it get seen by a larger

audience

Promote Your Page – gain more likes and followers on your

Facebook page

Promote Your Business Locally - gain more likes and followers

on your Facebook page from your specific geographical area

Get More Website Visitors – gain more traffic to your website

or landing page

Get More Leads – grow your email list

Facebook Ads: Ad Types

Facebook Content Creation: Tips & Tricks

Generally the best times to post to Facebook are

between 12:00 p.m. – 3:00 p.m.

Post once per day

Schedule posts within your page

Post insights (reach and engagements)

Can share multiple videos and images within one

post

Share different types of content for more

engagement, better page performance, and more

customer conversion

Facebook Content Creation: Types of Content

• Polls

• Tutorials

• DIY project demo videos

• Product reviews

• Tips

• Promotions

• What’s coming new this month

• Behind-the-scenes

• Quotes

• Call to Actions (CTAs)

Facebook Content Creation: Content Ideas

Company mission statement

This week’s best seller

Testimonial or customer review

Meet the team

Link to an industry-related YouTube Video

Company fun fact

How to fix...

What’s your next home renovation project? (asking your

audience)

Latest industry trend

Giveaway

Coming soon…

Link to an industry-related article

Company mission statement

Product comparison

Terminology (Eg. Chatter Marks – bumpy surfaced

lumber)

How the company got started

Industry-related joke

Promotions this week

DIY video

Link to your latest blog post

Shout out to a brand you carry

How to prepare...for winter

Black Friday deals (November 29)

Cyber Monday deals (December 2)

A charity or organization your company supports