the failure of nokia
TRANSCRIPT
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TOPIC:-FAILURE OF
NOKIA
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ABOUT NOKIA1865-1967
1922-trio partnership
1967-1990
Mobira in 1982
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1. FAILURE OF SYMBIAN OS:In 2002- Symbian 60 series
Apple and Android
Lack of applications
Something unique
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2. WRONG DEAL WITH WINDOWS Leap of faith
Declining condition
Biggest mistake
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3. NOKIA BECAME LAGGARD IN SMARTPHONE MARKET Stiff competition
Innovation
Lagging in the race
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4. LOSING MARKET SHARE ON BOTH ENDS Lower segments of phones
Nokia 1100
Very late
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5. FAILURE TO IMPLEMENT THE RIGHT UMBRELLA BRANDING STRATEGY Apple
Samsung with Galaxy S series
Nokia with N series and Lumia series
Punished from the customer
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FIRST LESSION Competition
New things
Thoughts and mindset
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SECOND LESSIONFailure
Begins with the first mistake
Happens as a process
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THIRD LESSION Complacency
Sincere
Work
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CONCLUSION Trends
Catch the wave
Second chance
Hard and expensive way
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REFERENCE
https://www.techwell.com/techwell-insights/2013/10/two-lessons-learned-nokias-downfall
http://www.slideshare.net/karankamboj313/failure-of-nokia
https://en.wikipedia.org/wiki/Nokia
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