the family tree - inspiring stories from destinations

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Inspiring stories from destinations

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The Family Tree is committed to Fair Trade, sourcing products from over 30 social and environmental initiatives, including crafts cooperatives, women’s groups, ethnic minorities and artisans with special needs.

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Page 1: The Family Tree - Inspiring Stories from Destinations

Inspiring stories from destinations

Page 2: The Family Tree - Inspiring Stories from Destinations

Our Roots

Premruethai (Dtor) was born in Sri Saket, NE Thailand. She is

native Kuy, an ethnic group living on the Thai-Cambodian

border. Kuy people have a distinct culture, language, arts and

crafts. From childhood, Premruethai was surrounded by silk,

artisans, festivals and the friendly warmth of rural Thai life.

Premruethai loves her roots and has worked for years to

support social, cultural and environmental work in her village.

She works closely with a network of Buddhist Monks and

laypeople who are striving towards a green and good Thailand.

Peter was born in England. He

has lived in Thailand for 12

years, inspired by Thailand’s

culture, colour and diversity.

Peter has been an English

teacher, Responsible Travel

Coordinator for Intrepid

Travel and worked with Thai

colleagues to establish the

Thailand Community Based

Tourism Institute , which works

alongside Thai communities to

set up cultural exchange

programs to share local Thai

life and culture with visitors.

Page 3: The Family Tree - Inspiring Stories from Destinations

Worked with women in my village to establish ‘Tae Moh Hai’:Natural dying, cutting, stitching. Youth work with local Temple

The seeds of the Family Tree were planted in 2006

This was a great time, but it was

difficult to build a sustainable,

social enterprise based on one

main product (natural dyed silk),

with limited production… We were

too far from markets to learn what

people needed and wanted easily .

Page 4: The Family Tree - Inspiring Stories from Destinations

We are proud to celebrate and support 40 + inspiring social, cultural We are proud to celebrate and support 40 + inspiring social, cultural We are proud to celebrate and support 40 + inspiring social, cultural We are proud to celebrate and support 40 + inspiring social, cultural & environmental initiatives around Thailand:& environmental initiatives around Thailand:& environmental initiatives around Thailand:& environmental initiatives around Thailand:

�Local community, arts and crafts groupsLocal community, arts and crafts groupsLocal community, arts and crafts groupsLocal community, arts and crafts groups�Green, environmentGreen, environmentGreen, environmentGreen, environment----friendly products;friendly products;friendly products;friendly products;�Exceptional , independent artisansExceptional , independent artisansExceptional , independent artisansExceptional , independent artisans

20112011…

Page 5: The Family Tree - Inspiring Stories from Destinations

@Hua Hin

Prachuab KhirikhanThailand

Hua Hin is a charming,

4-5 star, family-friendly

beach destination. Visitors

stay in comfortable resorts

for 1-2 week holidays.

We wondered how

receptive these kinds of

tourists would be to a

Responsible Tourism / Fair Trade message…?

We opened The Family Tree in the heart

of Hua Hin’s tourist center … offering

authentic, meaningful, Thai arts & crafts,

and sharing inspiring stories of Thai

artisans and social and environmental

initiatives… opening a new market space to support great work across Thailand….

Page 6: The Family Tree - Inspiring Stories from Destinations

Our partners’ storiesOur partners’ storiesOur partners’ storiesOur partners’ stories�Thailand’s No 1 master Thailand’s No 1 master Thailand’s No 1 master Thailand’s No 1 master of naturalof naturalof naturalof natural----dyed silkdyed silkdyed silkdyed silk

�Learned from mother in Learned from mother in Learned from mother in Learned from mother in law law law law ---- established women’s established women’s established women’s established women’s group in her village…group in her village…group in her village…group in her village…

�Awarded by the QueenAwarded by the QueenAwarded by the QueenAwarded by the Queen

�Groups of artisans with Groups of artisans with Groups of artisans with Groups of artisans with HIVHIVHIVHIV----AIDSAIDSAIDSAIDS

�Make jewelry from Make jewelry from Make jewelry from Make jewelry from disused coconut shellsdisused coconut shellsdisused coconut shellsdisused coconut shells

�Earn income, sense of Earn income, sense of Earn income, sense of Earn income, sense of community, not lonelycommunity, not lonelycommunity, not lonelycommunity, not lonely

�Rural community Rural community Rural community Rural community group who love traditional group who love traditional group who love traditional group who love traditional N.E. Thai arts and want N.E. Thai arts and want N.E. Thai arts and want N.E. Thai arts and want to keep them alive…to keep them alive…to keep them alive…to keep them alive…�Several artists work Several artists work Several artists work Several artists work together on one canvass! together on one canvass! together on one canvass! together on one canvass!

�Their ancestors were Their ancestors were Their ancestors were Their ancestors were Masters swordMasters swordMasters swordMasters sword----smiths smiths smiths smiths in ancient Siamin ancient Siamin ancient Siamin ancient Siam

�Now using these skills Now using these skills Now using these skills Now using these skills to make suburb cutlery…to make suburb cutlery…to make suburb cutlery…to make suburb cutlery…

Page 7: The Family Tree - Inspiring Stories from Destinations

Photos (real people we know), posters, pamphlets, Photos (real people we know), posters, pamphlets, Photos (real people we know), posters, pamphlets, Photos (real people we know), posters, pamphlets, postpostpostpost----card, tags, poems, see how it’s made…by whocard, tags, poems, see how it’s made…by whocard, tags, poems, see how it’s made…by whocard, tags, poems, see how it’s made…by who

PresentationPresentationPresentationPresentation

Page 8: The Family Tree - Inspiring Stories from Destinations

EquipmentEquipmentEquipmentEquipment

Show real equipment,Show real equipment,Show real equipment,Show real equipment,Or at least photos which show Or at least photos which show Or at least photos which show Or at least photos which show how products are made / recycled…how products are made / recycled…how products are made / recycled…how products are made / recycled…

Page 9: The Family Tree - Inspiring Stories from Destinations

InteractiveInteractiveInteractiveInteractive& educational& educational& educational& educational

Page 10: The Family Tree - Inspiring Stories from Destinations

Click here Click here Click here Click here ----KaenKaenKaenKaenSchoolSchoolSchoolSchool

All shopped out? A smile, a seat and good Information…All shopped out? A smile, a seat and good Information…All shopped out? A smile, a seat and good Information…All shopped out? A smile, a seat and good Information…

Equipped for Children and Husbands ;Equipped for Children and Husbands ;Equipped for Children and Husbands ;Equipped for Children and Husbands ;----))))

Page 11: The Family Tree - Inspiring Stories from Destinations

“Fair Trade is a trading partnership,

based on dialogue, transparency and

respect, that seeks greater equity in

international trade. Fair Trade

contributes to sustainable

development by offering better

trading conditions to, and securing

the rights of, marginalized producers

and workers – especially in the

South." (WFTO, November 2009)

Why Fair Trade? The Family Tree wants

to benefit the artisans who make our

products, our customers, our country,

the environment and our family.

www.wfto.com

The Family Tree are for Fair Trade because this movement respects

and values producers and customers as people, working together

towards a better life and a better world. This is a meaningful goal.

The Family Tree is operated according to the principles of Fair Trade

10 Principles of Fair Trade

Page 12: The Family Tree - Inspiring Stories from Destinations

The 10 Principles of Fair Trade…for us…1. Creating opportunities for economically disadvantaged producers

�100% of our products are made in Thailand. At least 90% of our products are sourced

from community groups, social and environmental initiatives and rural artisans.

2. Transparency and accountability

�‘Keystone’ pricing: Artisans receive av. 50% of retail price = over 3,000,000 THB

(US$100K) since 2011… Remaining income covers shop rent (expensive area), staff

salaries, utility bills, marketing, taxes, etc. We are aiming for a 5-10% gross profit.

�We provide high-quality information about our artisan partners to our customers.

3. Fair Trading Practices

�Mutual respect, payment on time / in advance on request. We don’t copy designs.

4. Payment of a fair price

�Consult with producers. Accept their prices and test the market. Never push.

5. No child labour

�We always ask if children are employed and do not buy from businesses using child

labour. However, we do support children learning / practicing arts and crafts, for short

periods of time (1-2 hrs per day), in safe conditions, supervised by responsible adults.

Page 13: The Family Tree - Inspiring Stories from Destinations

6 No-discrimination, gender equality, freedom of association

�Managed by Premruethai, with 2 female staff and one male staff (Peter).

�Sourcing and special promotions of goods made by women’s and community groups.

7 Ensuring good working conditions

�Always ask about conditions. Visit our regular suppliers to assess for ourselves.

8 Providing capacity building

�We motivate and educate our team about fair trade and environmental issues;

�Training for women’s group in Sri Saket: dying, cutting stitching since 2006;

�Discuss / share feedback with our suppliers regularly. Join Thai Fair Trade events;

�We are a new business, and during the first 2 years, we needed to concentrate on

making the shop work. We will implement more training on the ground in the future.

9 Promoting Fair Trade

�Website, Facebook, face to face in the shop, here and now with this award!

10 Respect for the environment

�Minimum contributions to social and environmental work are budgeted fixed costs ;

�Many products from recycled materials: paper, plastic, leather, silk cocoons, teak…;

�Lead Greener Tomorrow tree planting project….$3000USD, 40,000 trees since 2009;

�Shop uses LED lighting, recycled materials, hand-made bags from mulberry paper.

Page 14: The Family Tree - Inspiring Stories from Destinations

Thai government Green initiatives

Inspired, independent, green hearted artisans

Great work

By NGOs

Page 15: The Family Tree - Inspiring Stories from Destinations

Since 2006, we have worked with

Buddhist monks and a network of

friends to plant trees. We initiated

the Greener Tomorrow project to

plant 84,000 trees for HM the King of

Thailand. 2011-13, our shop donated

over $3000 USD to tree planting. We

also coordinate with the network to

ensure that for every 1000 Baht spent in the shop, at least 1 tree is planted.

Page 16: The Family Tree - Inspiring Stories from Destinations

We Actively Support

Hua Hin…Our Destination:

Help to promote green and good

tourism in and around Hua Hin…

Helping Hua Hin to attract more green and good tourists…

Page 17: The Family Tree - Inspiring Stories from Destinations
Page 18: The Family Tree - Inspiring Stories from Destinations
Page 19: The Family Tree - Inspiring Stories from Destinations

Our work helps confirm to the tourism industry that

Yes, with quality partners, products and information, complemented

by sufficient investment of time… there is interest and demand for

‘good’ and ‘green’, ‘responsible’ and ‘fair’ among mainstream tourists

from Europe, the US, Australia, NZ…. Hong Kong, Singapore… Shianghai!

Page 20: The Family Tree - Inspiring Stories from Destinations

The Family Tree

7 Naresdamri Road,

Hua Hin, Thailand, 77110.

[email protected]

Tel / Fax +66 (0) 32 511 716

Mobile: +66 (0) 81 809 5083

Open 10.00 – 22.00 Daily

www.familytree-huahin.com