the fashion cycle the consumer dictates the fashions that are produced. demand for certain goods can...
TRANSCRIPT
![Page 1: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/1.jpg)
![Page 2: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/2.jpg)
The Fashion The Fashion CycleCycle• The consumer dictates the fashions that
are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing movements of demand. It is a continuous process of consumers’ needs and wants creating that demand for a product, producers responding to that demand, and consumers accepting the merchandise offered.
![Page 3: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/3.jpg)
Fashion CycleFashion Cycle
• The fashion cycle is the period of time or life span during which the fashion exists, moving through five stages, from introduction through obsolescence.
• Five Stages: Introduction, Rise, Peak, Decline, Obsolescence
![Page 4: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/4.jpg)
IntroductionIntroduction
• Designs first previewed during fashion weeks at major design centers. New styles, colors, and textures introduced.
![Page 5: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/5.jpg)
Rise & Peak StagesRise & Peak Stages
• Rise: In this stage the fashion becomes accepted by more people because they can afford them. As interest increases, additional manufacturers copy the fashion by adapting or changing some of the features
• Peak: The fashion is at its most popular and accepted stage. By this stage the merchandise is mass produced and distributed. Prices will vary because of the various styles.
![Page 6: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/6.jpg)
Decline & Obsolescence StagesDecline & Obsolescence Stages
• Decline: Consumers eventually grow tired of certain fashions and desire something new. Consumer demand is decreasing.
• Obsolescence: Consumers are no longer interested in the fashion.
![Page 7: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/7.jpg)
Fashion MovementFashion Movement
• The only constant in the fashion world is that consumers look for new fashions and desire change.
• This is referred to as the fashion movement, or the ongoing motion of fashions moving through the fashion cycle.
![Page 8: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/8.jpg)
Old Is New AgainOld Is New Again
• Some fashions never seem to fall to the decline or obsolescence stages – they just cycle around again.
• Jeans are a perfect example of this. Changes in silhouettes such as boot cuts, baggy, low rise, have resulted in the life cycle lasting longer.
![Page 9: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/9.jpg)
Fashion Leaders
• Fashion Leaders are the trendsetters, or individuals who are the first to wear new styles, after which the fashion is adopted by the general public.
![Page 10: The Fashion Cycle The consumer dictates the fashions that are produced. Demand for certain goods can vary, and producers must be able to respond to ever-changing](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0241a28abf838cd4a9d/html5/thumbnails/10.jpg)
Fashion TrendsFashion Trends
• A fashion trend is the direction of the movement of fashion that is accepted in the marketplace.• Trickle Down Theory- the movement of
fashion starts at the top and moves down to the general public
• Trickle Up Theory- the movement starts with consumers on lower income levels and moves up.