the fast food restaurants of china's malls: a claim to global cosmopolitanism
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DESCRIPTION
Through the construction of a transcendental supra-cultural experience, a glocalized experience, or a specific localized, but global, experience, fast food restaurants in upper- and middle-class Chinese shopping centers illuminate the globe by appealing to middle-class Chinese consumers who desire both the homogenized fast food culinary experience and the satisfaction of cosmopolitanism; the mall food court, in particular, recreates and illuminates the globe, though with more detail in first-tier cities such as Beijing and Shanghai, and a vaguer abstraction of the world in the third-tier city of Kaifeng where the sense of cosmopolitanism was often provided by copying better-established chains.