the fence post media kit

NEWSPAPERS • MAGAZINES • WEBSITES • D IG ITAL • EVENTS501 8th Avenue, Greeley CO 80631 | 1-800-275-5646 | www.thefencepost.com

UPDATED FEBRUARY 2015

MEDIA KIT

THE FENCE POST | 501 8TH AVENUE, GREELEY CO 80632 | 1-800-275-5646 | WWW.THEFENCEPOST.COM PAGE 2

For 35 years, The Fence Post has maintained a tradition of excellence among regional

farmers and ranchers, ‘cultivating news and information to better your life since 1980’.

The Fence Post is the publication regional farmers and ranchers rely on for industry news,

current market information, entertaining features and educational columns.

Picture yourself as a sales rep for an agricultural product; feed, seed, farm equipment, animal health, crop protection, etc. The key to

your success lies in your ability to identify and spend time with local prospects that have both the need for your product or service and the

ability to purchase your product or service.

The farmers and ranchers that The Fence Post reaches represent a combined market of over $44 billion in farm inputs. This audience

definitely has the need, and the ability, to purchase your product or service. Your customers are our readers!

The Fence Post covers the key markets in Colorado & Nebraska in addition to Wyoming and Kansas. This region is an agricultural

leader in cattle, grain, hogs, sheep, goat and lamb production.

Farming is the leading occupation in the state of Nebraska and

is very near the top through the vast majority of Colorado. The

Fence Post has paid subscribers in every county in Colorado &

Nebraska.

The Fence Post has the unique ability to reach farmers and

ranchers as well as city dwellers with small acreages that enjoy

the western lifestyle.

Special publications include our twice annual Real Estate

Guide, the Colorado Horse Expo Program Guide, the Breeders

Connection, the Rodeo review and Summer Events publications.

THREE AMAZING FACTS!

1People spend an average of 3 hours with our publication.

247% of Colorado’s total land areas are used for Agriculture. 93% of the land

area in Nebraska is used for Agriculture.

395% of our readers check The Fence Post for advertising and classified ads.

MARKET OVERVIEW


DEMOGRAPHICS• 54% of our readers plan to

purchase or invest in home improvements in the next 12 months.

• 61% of our readers are male, 39% are female.

• 56% of our readers plan to purchase boots or clothing in the next 12 months.

84% OF OUR READERS OWN, OPERATE, OR WORK ON AN ACTIVE FARM OR RANCH OR WORK FOR A BUSINESS THAT SERVICES OR SUPPORTS THE AG COMMUNITY.

83% OF OUR READERS OWN HORSES FOR WORK OR PLEASURE.

91% OF OUR READERS ARE INTERESTED IN CATTLE AND BEEF PRODUCTION.

92% OF OUR READERS TURN TO THE FENCE POST TO FIND AND READ AUCTION ADS.


POWERFUL REACHThe Fence Post has a powerful and targeted reach in Nebraska & Colorado. The majority of our subscribers read the Fence Post cover to cover every week. More than 90% of our subscribers read each issue. The Fence Post is the premium publication in the region for regional auction information.

Our audience is largely married home-owners with acreages. This audience ranges in income from $50,000-$150,000. Our readership is also very loyal, with the majority of our readers having been with us for at least 15 years. Our readers are either ag producers or running businesses that cater to the agricultural community.

Over 90% of readers find the information in the Fence Post useful. Over 87% of readers use the ads in the Fence Post to help them make a buying decision.

OURAUDIENCEPrint

In terms of buying equipment to run your operations, how far would you travel to buy the right equipment?

What equipment or items do you foresee purchasing to use in your operation or business in the next 12 months? (Please check each that apply)

38%

28%

21%

13%

0 5 10 15 20 25 30 35 40

Less than 100 miles

101 to 350 miles

More than 350 miles

Not applicable to me

56%

46%

32% 32%29%

25%22%

15% 14%11%11%

4% 2%

Boots / Clo

thing

Tack & Feed

A New or Used Vehicle

Not applica

ble to me

Farming Im

plement(s)

ATV / UTV

Tracto

r

Horse or Li

vestock Tra

iler

Skid Steer

Combine

Fencing Materia

ls

(pipe, wire,

electric)

Acreage

(for ex

pansion)

Cattle / L

ivesto

ck Handling Equipment

(panels, chutes, t

ubs, etc.)

0

10

20

30

40

50

60

SOURCE: 2014 FENCE POST READERSHIP STUDY


OURAUDIENCEDigital

• 48% of our online readers are between the ages of 45-64.

• 55% of our online readers are male, 45% are female.

• 63% of our online traffic comes from desktops, 27% from mobile users, and 10% from tablets.

• Our average online user visits 3 pages of our website.

• Our average online reader spends 2:05 on our site.

DIGITAL SERVICESAdvertise with a purpose. Thefencepost.com website has deeply engaged readers who are involved in farming, ranching and agriculture.This audience is local, educated and has the spendable income to purchase your products.The Fence Post website offers our clients several positions at various pricing levels. The share-of-voice model gives customers the ability to own a specific section of the Fence Post website based on the audience they want to turn into customers.The site offers leader, big box, peel down, push down and web skin options. We can build your message using flash production to bring your ads to life.The Fence Post can also help you with Search Engine Optimization as well as Facebook, depending on your business’s individual needs.

WWW.THEFENCEPOST.COM30-Day Traffic(12 Month Average)

Page Views 85,533

Visits 27,780

Unique Visitors 17,019


Product ProfilePublication Name:

The Fence Post

Publication Frequency:

Weekly on Mondays

Quantity: 23,700

Distribution: Colorado,

Nebraska, and parts

Wyoming and Kansas

Product ProfilePublication Name: Real

Estate Guide


Twice a year Spring and Fall

of each year.

Quantity: 23,000

Distribution: Subscribers in

Nebraska and Colorado.

Product ProfilePublication Name: Summer

Events and Rodeo Review


May of each year.

Quantity: 23,000 total.

Rodeo Review 6,200

Summer Events 17,500

Distribution: Rodeo Review

in Nebraska, Summer Events in Colorado.

Product ProfilePublication Name: Breeders

Connection


Annually in December

Quantity: 20,000

Distribution: To all our

subscribers in

Nebraska and Colorado plus

numerous winter AG shows and events

PRODUCTSNAPSHOTReach the region’s best consumers with The Fence Post


The Fence Post has subscribers and distribution points in all major cities in Colorado, including Denver, Colorado Springs, Fort Collins, Greeley & Grand Junction. The Fence Post also reaches well beyond the Front Range to the rural areas of the state. In Colorado, our strength is where agriculture is.

In Nebraska, the Fence Post reaches corn, wheat, sugar beet and cattle producing areas across the state. Major cities include Grand Island, Kearney, Hastings, North Platte, Scottsbluff & Alliance. The Fence Post also reaches in to Wyoming in to Cheyenne and the surrounding areas.

Subscribers in Every County in Colorado & Nebraskaand in Every State in the Nation!

COVERAGE AREA

Kansas

Colorado

South Dakota

WyomingPierre

Cheyenne

Denver

NebraskaLincoln

Topeka

Utah

Moab


For advertising rates, please contact one of

our Account Managers

WHO WE AREMANAGER

TJ Burr970-392-4461

[email protected]

EDITOR

Kayla Young970-392-4442

[email protected]

ACCOUNT MANAGERS SOUTHERN COLORADO

Christine McGee970-301-2191

[email protected]

GREELEY, NORTHEAST COLORADO & WYOMING

Mary Roberts970-301-2192

[email protected]

DENVER, FORT COLL INS & THE FRONT RANGE

Kristy Zado970-590-0412

[email protected]

NEBRASKA

Gay Dawn Rogers970-301-2190

[email protected]

INS IDE SALES

Stephen Luersen970-392-4468

[email protected]

CLASS IF IED ADS

[email protected]

CIRCULAT ION

800-275-5645

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