the final push
DESCRIPTION
THE FINAL PUSH. PRIORITY PUSHES FOR THE LAST YEAR OF THE FY09-12 PROGRAMME. - PowerPoint PPT PresentationTRANSCRIPT
OBJECTIVES To identify key programme pushes for the TRAFFIC network to focus on in the coming year that would significantly advance progress towards meeting the targets of the TRAFFIC Programme FY09-FY12
To identify the programmatic links and support needed from the regional and national offices for effective implementation of these programme pushes
To identify the advocacy, international policy, communications and other support needed from TRAFFIC International that will allow these programme pushes to be effectively planned, focussed, targeted, implemented, coordinated and monitored
BACKGROUND
ADVOCACY PUSHES FY03-04- Domestic ivory markets -> African ivory action plan- ASEAN Initiative -> ASEAN-WEN- Ramin listing
Criteria - Focus- Need- Profile- Feasibility
TRAFFIC PROGRAMME FY09-12 TARGET PROGRESS SUMMARIES:NEXT STEPS
WHAT IS A PRIORITY PUSH?
A big ‘ask’ that leads to the significant achievement of programme targets
Urgent need to mobilize action beyond business as usual
Timeline of within 12-18 months
Distinct role and competitive advantage for TRAFFIC
Strengthens profile, brand, and fundraising
Highlights TRAFFIC strength as a network and collaboration with partners
WHAT IS A PRIORITY PUSH?
Strong advocacy and communications mix – a ‘campaign’
Focused and targeted- Why (Why)- What (Objectives)- Who (Audiences)- Where (Countries)- When (Events/Interventions)- How (Activities/Outputs)
Simple to understand
Emotive
Memorable
ISSUE/TARGET SPECIFIC PUSHES
Tiger products demand reduction
Tracking the global shark trade
Timber customs transparency
GEOGRAPHIC PUSHES
Consumer awareness in Vietnam
Thailand as a key ivory trade driver
South Africa-Viet Nam rhino trade route
CROSS-CUTTING PUSHES
State of the world’s wildlife trade
Africa-China trade dynamics Timber and fisheries traceability
EVENT-DRIVEN PUSHES
CITES (SC Aug 2011, CoP16 Thailand March 2013)
Earth Summit (Brazil, June 2012)
IUCN WCC (Korea, Sept 2012)
CBD CoP11 (India, October 2012)
PROGRAMME LEADER INPUT
•State of the World’s Wildlife Trade
•Tracking the global shark trade
•KOBE Process: Tuna RFMO reform
•Timber customs transparency
•Making FairWild an industry standard
•Illegal tiger trade: China crackdown
•Thailand as a key ivory trade driver
•Shutting down the South Africa-Vietnam rhino trade route
•Enhancing sustainable use of wild meat
The 5Ws (and 1H)
WHY? Why do it? What’s the problem?
WHAT? What to do? What’s your objective?
WHO? Who are we talking to? Who can make a change?
WHEN? When is it done? What other times should it be done?
WHERE? Where to do it? Where else should it be done?
HOW? How to do it? How else can we do it?
SIMPLE TO UNDERSTANDEMOTIVEMEMORABLE
T-INT SUPPORT
• Planning
• Messaging
• Coordination (TRAFFIC Network, WWF, IUCN, IGOs, NGOs)
• Targeting (Why, What, Who, Where, When and How)
• Implementation
• Advocacy tools (briefings, letters, etc)
• Communications tools (Web, media, print media)
• Fundraising
NEXT STEPS
• Online survey results
• The Two-Minute Sound Byte -> Advocacy and Communications Plan
• Priority Matrix
• Stakeholder Analysis: Regional feedback -> Regional coordination
• Priority Pushes Report -> T-INT Advocacy and Communications Strategy