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12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 1/10FreeVCDirectoryWithanyBPlanPurchase425PageCapitalDirectoryThroughDec.31CustomBusinessPlan$425FlatRateNoTemplatesUsed7DayTurnaroundAllPurchasedPlansAreUpdatedfor2014FreeVCDirectoryWithanyBPlanPurchase425PageCapitalDirectoryThroughDec.31CustomBusinessPlan$425FlatRateNoTemplatesUsed7DayTurnaroundAllPurchasedPlansAreUpdatedfor2014FreeDryCleanerBusinessPlanForRaisingCapitalfromInvestors,Banks,orGrantCompanies!Pleasenotethatthefinancialsinthiscompletefreebusinessplanarecompletelyfictitiousandmaynotmatchthetextofthebusinessplanbelow.Thisfreebusinessplandemonstrationpurposesonly.IfyouareinterestedinpurchasingthecompletededitableMSWordandExceldocumentsforthisbusinessplan,pleaseclickthebuttonbelow!Also,thetextofthebusinessplanisformattedwithafullyautomatedtableofcontents.ReturntoSamplesPageItshouldbenotedthatthereisnospecialsoftwarerequiredtousethesetemplates.AllbusinessplanscomeinMicrosoftWordandMicrosoftExcelformat.Eachbusinessplanfeatures:ExcecutiveSummaryCompanyandFinancingSummaryProductsandServicesOverviewStrategicAnalysiswithcurrentresearch!MarketingPlanPersonnelPlan3YearAdvancedFinancialPlanExpandedFinancialPlanwithMonthlyFinancialsFREE30PageSamplePrivatePlacementMemorandumFREEPowerPointPresentationforBanks,Investors,orGrantCompanies!1.0ExecutiveSummaryThepurposeofthisbusinessplanistoraise$100,000forthedevelopmentofadrycleanerwhileshowcasingtheexpectedfinancialsandoperationsoverthenextthreeyears.TheDryCleaner,Inc.(theCompany)isaNewYorkbasedcorporationthatwillprovidedrycleaningandtailoringofclothestocustomersinitstargetedmarket.TheCompanywasfoundedin2009byJohnDoe.1.1ProductsandServicesTheprimaryfunctionofthedrycleaneristoprovidedrycleaningclothingforgarmentsthatcannotbewashedbytraditionalmachines.TheCompanywilloperateadroplocationwherecustomerscanplacetheirclothesfordrycleaning.Thebusinesswillpartnerwithathirdpartycompanytoactuallyprovidethedrycleaningservices.Thebusinesswillalsoprovideonsitetailoring,whichwillsubstantiallycontributetothegrossmarginsofthebusiness.ThethirdsectionofthebusinessplanwillfurtherdescribetheservicesofferedbytheDryCleaner.1.2TheFinancingMr.Doeisseekingtoraise$100,000fromasabankloan.Theinterestrateandloanagreementaretobefurtherdiscussedduringnegotiation.Thisbusinessplanassumesthatthebusinesswillreceivea10yearloanwitha9%fixedinterestrate.1.3MissionStatementTheDryCleanersmissionistobecometherecognizedleaderinitstargetedmarketbyprovidingfast,affordable,andinsureddrycleaningandtailoringservices.1.4MangementTeamTheCompanywasfoundedbyJohnDoe.Mr.Doehasmorethan10yearsofexperienceinthedrycleaningindustry.Throughhisexpertise,hewillbeabletobringtheoperationsofthebusinesstoprofitabilitywithinitsfirstyearofoperations.1.5SalesForecastsMr.Doeexpectsastrongrateofgrowthatthestartofoperations.Belowaretheexpectedfinancialsoverthenextthreeyears.12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 2/101.6ExpansionPlanTheFounderexpectsthatthebusinesswillaggressivelyexpandduringthefirstthreeyearsofoperation.Mr.Doeintendstoimplementmarketingcampaignsthatwilleffectivelytargetindividualswithinthetargetmarket.2.0CompanyandFinancingSummary2.1RegisteredNameandCorporateStructureDryCleaner,Inc.TheCompanyisregisteredasacorporationintheStateofNewYork.2.2RequiredFundsAtthistime,theDryCleanerrequires$100,000ofdebtfunds.Belowisabreakdownofhowthesefundswillbeused:2.3InvestorEquityMr.Doeisnotseekinganinvestmentfromathirdpartyatthistime.2.4ManagementEquityJohnDoeowns100%oftheDryCleaner,Inc.2.5ExitStrategyIfthebusinessisverysuccessful,Mr.Doemayseektosellthebusinesstoathirdpartyforasignificantearningsmultiple.Mostlikely,theCompanywillhireaqualifiedbusinessbrokertosellthebusinessonbehalfoftheDryCleaner.Basedonhistoricalnumbers,thebusinesscouldfetchasalespremiumofupto4timesearnings.3.0ProductsandServicesBelowisadescriptionoftheproductsandservicesofferedbytheDryCleaner.3.1DryCleaner12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 3/10Asstatedintheexecutivesummary,theprimaryrevenuestreamforthebusinesswillcomethedirectdrycleaningofnicegarmentsformenandwomenintheCompanystargetedmarket.TheCompanyhasalreadybeguncontractingathirdpartydrycleaningplanttoprocessallordersforthebusiness.Mr.Doeexpectsthatthisrevenuecenterforthebusinesswillgenerategrossmarginsof70%.3.2TailoringServicesInadditiontodrycleaningservices,thebusinesswillalsoprovideonsitetailoringservices.Thisbusinesssegmentwillprovideahighstreamofgrossmarginincomeforthebusiness,whileensuringthatthebusinesscanalwaysremaincashflowpositive.4.0StrategicandMarketAnalysis4.1EconomicOutlookThissectionoftheanalysiswilldetailtheeconomicclimate,thedrycleaningindustry,thecustomerprofile,andthecompetitionthatthebusinesswillfaceasitprogressesthroughitsbusinessoperations.Currently,theeconomicmarketconditionintheUnitedStatesisinrecession.Thisslowdownintheeconomyhasalsogreatlyimpactedrealestatesales,whichhashaltedtohistoricallows.Manyeconomistsexpectthatthisrecessionwillcontinueuntilmid2009,atwhichpointtheeconomywillbeginaprolongedrecoveryperiod.However,drycleanerstendtooperatewitheconomicstabilityaswhitecollarworkerswillcontinuetorequirethattheirgarmentsbedrycleaneddespitedeleteriouseconomicchanges.4.2IndustryAnalysisWithintheUnitedStates,thedrycleaningindustrygeneratesmorethan$3.5billionofrevenueperyearamong12,000establishments.Eachyear,theindustryemploysmorethan47,000peoplewhileprovidingannualpayrollsof$700milliondollars.4.3CustomerProfileInthissectionoftheanalysis,youshoulddescribethetypeofcustomeryouareseekingtoacquire.Thesetraitsincludeincomesize,typeofbusiness/occupationhowfarawayfromyourbusinessistoyourcustomer,andwhatthecustomerislookingfor.Inthissection,youcanalsoputdemographicinformationaboutyourtargetmarketincludingpopulationsize,incomedemographics,levelofeducation,etc.4.4CompetitiveAnalysisThisisoneofthesectionsofthebusinessplanthatyoumustwritecompletelyonyourown.Thekeytowritingastrongcompetitiveanalysisisthatyoudoyourresearchonthelocalcompetition.FindoutwhoyourcompetitorsarebysearchingonlinedirectoriesandsearchinginyourlocalYellowPages.Ifthereareanumberofcompetitorsinthesameindustry(meaningthatitisnotfeasibletodescribeeachone)thenshowcasethenumberofbusinessesthatcompetewithyou,andwhyyourbusinesswillprovidecustomerswithservice/productsthatareofbetterqualityorlessexpensivethanyourcompetition.5.0MarketingPlanTheDryCleanerintendstomaintainanextensivemarketingcampaignthatwillensuremaximumvisibilityforthebusinessinitstargetedmarket.BelowisanoverviewofthemarketingstrategiesandobjectivesoftheDryCleaner.5.1MarketingObjectivesDevelopanonlinepresencebydevelopingawebsiteandplacingtheCompanysnameandcontactinformationwithonlinedirectories.ImplementalocalcampaignwiththeCompanystargetedmarketviatheuseofflyers,localnewspaperadvertisements,andwordofmouth.Establishrelationshipswithdrycleanerplantswithinthetargetedmarket.5.2MarketingStrategiesMr.DoeintendsonusinganumberofmarketingstrategiesthatwillallowtheDryCleanertoeasilytargetwhitecollarmenandwomenwithinthetargetmarket.ThesestrategiesincludetraditionalprintadvertisementsandadsplacedonsearchenginesontheInternet.Belowisadescriptionofhowthebusinessintendstomarketitsservicestothegeneralpublic.Inadditiontothehighvisibilitylocation,theCompanywillalsousedirectmail,flyers,andotherformsoflocaladvertisementtopromotetraffictotheDryCleaners.ThebusinesswillalsomaintainanonlinemarketingstrategywhichincludesthedevelopmentofawebsitewhileconcurrentlyregisteringtheCompanyslocationinonlinedirectoriessuchasGoogleandYahoo.Asmanypeoplenowusetheinternettofindlocalservices,thebusinesswillthoroughlyengagethisstrategy.TheCompanywillmaintainasizableamountofprintandtraditionaladvertisingmethodswithinlocalmarketstopromotetheservicesthattheCompanyisselling.5.3PricingInthissection,describethepricingofyourservicesandproducts.Youshouldprovideasmuchinformationaspossibleaboutyourpricingaspossibleinthissection.However,ifyouhavehundredsofitems,condenseyourproductlistcategorically.Thissectionofthebusinessplanshouldnotspanmorethan1page.6.0OrganizationalPlanandPersonnelSummary6.1CorporateOrganization12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 4/106.2OrganizationalBudget6.3ManagementBiographiesInthissectionofthebusinessplan,youshouldwriteatwotofourparagraphbiographyaboutyourworkexperience,youreducation,andyourskillset.Foreachownerorkeyemployee,youshouldprovideabriefbiographyinthissection.7.0FinancialPlan7.1UnderlyingAssumptionsTheDryCleanerwillhaveanannualrevenuegrowthrateof16%peryear.TheOwnerwillacquire$100,000ofdebtfundstodevelopthebusiness.Theloanwillhavea10yeartermwitha9%interestrate.7.2SensitivityAnalysisIntheeventofaneconomicdownturn,thebusinessmayhaveadeclineinitsrevenues.However,whitecollarworkerswillcontinuetorequiredrycleaningservicesdespitedeleteriouseconomicchanges.Assuch,thebusinesswillbeabletoremainprofitableandcashflowpositivefromtheonsetofoperations.7.3SourceofFunds12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 5/107.4GeneralAssumptions7.5ProfitandLossStatements7.6CashFlowAnalysis12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 6/107.7BalanceSheet.7.8GeneralAssumptions12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 7/107.9BusinessRatiosExpandedProfitandLossStatements12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 8/10ExpandedCashFlowAnalysis12/14/2014 TheFinanceResource.comFreeDryCleanerBusinessPlanhttp://www.thefinanceresource.com/free_business_plans/free_dry_cleaner_business_plan.aspx 9/1012/14/2014 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