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Page 1: The first Issue of LESS MAGAZINE
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Business as Usual.

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Pop singer Bruno Mars is taking a plea deal in Las Vegas to be allowed to pay a fine, serve probation and have a felony cocaine possession charge against him dis-missed, authorities said.The 25-year-old Grammy nominee is due before a Las Vegas judge Feb. 4 to waive an evidentiary hearing so he can plead guilty and be sen-tenced in state court, his attorneys and Clark County District Attorney David Roger said.

Mars’ real name is Peter Her-nandez. Defense lawyers David Chesnoff and Blair Berk said that if he pays a $2,000 fine, performs 200 hours of community service, com-pletes drug counseling and stays out of trouble for a year, no convic-tion will remain on his record.

“Bruno is very appreciative he is be-ing given this opportunity as a first offender not to suffer any convic-tion and instead to have his charge

dismissed,” Berk told The Associ-ated Press. “He is taking all of this quite seriously.”

The plea agreement will let Mars step past the Las Vegas cocaine charge a week before the 53rd Grammy Awards show in Los An-geles.Mars is nominated for seven awards, including best male pop vocal for his hit, “Just the Way You Are.” He also co-wrote “(Expletive) You” and was featured on B.o.B’s “Nothin’ on You” — a nominee for record of the year.

He spent a night in the Clark Coun-ty jail in Las Vegas after his arrest in September following a performance at a Las Vegas nightclub.

An arrest report said a Hard Rock Hotel & Casino bathroom atten-dant noticed a man taking a long time in a stall with a bag of a white,

powdered substance just before 2 a.m., and summoned security. The hotel-casino is separate from the restaurant chain with the same name.

Police said Mars handed over a bag containing 2.6 grams of cocaine, and told the arresting officer he’d never used drugs before.

Mars was a child entertainer in Ha-waii before moving to Los Angeles in 2002 to pursue his entertainment career.

Bruno Mars

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L i f e . . . I t ' s B EAUT I F U L .

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The Colts are also the only team in the league to post a photo gallery of some of the favorites to join the squad next season. Fans can look at 65 candidates for the team and vote for who they think should join the team next.

Here is the ranking of the top teams that take the most monetary advantage of their cheerleaders.

The top five:

1. Indianapolis Colts 2. Houston Texans 3. Dallas Cowboys 4. Miami Dolphins 5. Philadelphia Eagles

This year’s Super Bowl features the Green Bay Packers against the Pittsburgh Steelers. But there will be no cheerleaders. The Packers and the Steelers are just two of six teams (along with the Cleveland Browns, New York Giants, Detroit Lions and Chicago Bears) that don’t field a pom-pom waving squad.

Although their seasons are over, cheerleaders are an important part of the NFL off-season for the 26 teams that do have them. Why? Because, when executed well, they provide endless clicks for Web surfing fans and additional revenue in appearances (teams usually charge between $100 and $500 per hour per cheerlead-er) and swimsuit calendar revenue.

In fact, with plenty of women to audition and money to be had (most cheerleaders make less than $100 a game), the number of cheerleaders has increased expo-nentially in recent years.

In 2010, 15 teams each dressed more than 30 cheer-leaders for games and have found ways, especially online, to generate revenue from their top squads. However, as valuations go, NFL teams are hesitant to put a dollar figure on their cheerleading squads, but the use of these cheerleaders as a vehicle for marketing is certainly in the public eye.

You probably expected to find the Dallas Cowboys on the top of this list, but no team has a more extensive of a library of cheerleader photos than the Indianapolis Colts. You can sort through over 2,000 shots that not only can be looked at, but also ordered. No other team in the league allows fans to do that.

Cheerleaders bringing in CASH for NFL teams

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