the five best ways to brief a graphic designer to get what you really want

The Five Best Ways to Brief a Graphic

Designer to Get What You Really Want

If you are looking for a graphic designer, it's important to make sure that you are able to talk to the designer about what your needs are. While graphic artists can visualize many things, they aren't able to see into your mind. Here are some of the best ways to brief a graphic designer about what you would like him or her to do.

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Start out by knowing what you are looking for. Take the time to come up with a few ideas yourself. Your ideas can act as a creative springboard. Prepare yourself for the meeting by gathering samples of existing work that you like that is done in a style that represents your business or organization well.



Come prepared with market research so that the graphic content will reach out to your target market. During your first meeting, have a sit down and do some brainstorms about what interests and activities people in your targeted group enjoy.



Think about what you want to say in order to set the tone for the artwork. Bright colors convey a playful image while darker tones signify professionalism. Be very clear about your business niche and be prepared to talk about your feelings.



In order to get what you want, you may have to brief your graphics designer about what you don't want. If there is a look or style that you really dislike, provide samples of that type of work as well. Sometimes knowing what not to put in narrows the focus to more acceptable choices.



A Graphic designer gets paid for what they produce and they need to make a profit. Be upfront about how much you are willing to pay in advance. You should ask them about the revision process as well during your briefing session. Be very clear about your feelings and any deadlines.



When briefing a graphic designer, make sure that they have a clear understanding of your time line. Make arrangements for a review process before they go too far into the design. Give them enough space and time to work. If you have selected a professional to work with, they will deliver a great design on time and well within budget.



the five best ways to brief a graphic designer to get what you really want

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