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The Five Economic Utilities

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Page 1: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

The Five Economic Utilities

Page 2: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

5 Economic UtilitiesForm UtilityPlace UtilityTime UtilityPossession UtilityInformation Utility

Page 3: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

Form UtilityChanging raw materials or putting parts

together to make them more usefulNot directly related to marketingExample:

ChainWheelsHandlebarsGears

What do these parts make??

Page 4: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

Place UtilityHaving a product where customers can buy

it.Most convenientMost efficientCatalogs, retails stores, internet

Page 5: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

Time UtilityHaving a product available at a certain time

of year or a convenient time of day.

Give me some examples!

Page 6: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

Possession UtilityThe exchange of a product for some

monetary value.CashCredit/Debit CardsChecksLayaway

Page 7: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

Information UtilityCommunication with the consumerSalespeopleDisplaysPackaging and LabelingAdvertising

Page 8: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

ACTIVITYILLUSTRATE THE 5 ECONOMIC

UTILITIES

Page 9: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

EXAMPLE OF THE FIVE UTILITIES USING ILLUSTRATIONS

Page 10: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility
Page 11: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility
Page 12: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility
Page 13: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility
Page 14: The Five Economic Utilities. 5 Economic Utilities Form Utility Place Utility Time Utility Possession Utility Information Utility

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