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The Force Of Ad Blocking
Tim Schumacher
Chairman & Co-Founder Eyeo (Adblock Plus)
1 billion downloads
100m+ active users
100% Open Source
Team of 100, profitable
„Using an ad blockeris not just a right, but a duty.“
Edward Snowden, Nov. 2015
Annoyance
Malvertising
Tracking
Credit: eBlocker.com
Data costs
Source: http://www.nytimes.com/interactive/2015/10/01/business/cost-of-mobile-ads.html
Acceptable Ads is our secret sauce to fair ad blocking
Level of disruption
Base: All respondents n=2.000, Results in %
Question R1: Overall Assessment of Online Advertising; Question R2: Level of Disturbance (All Advertising Forms)
Question R3: Ranking of the Advertising Forms; Question R4: Level of Disturbance (Selected Advertising Forms)
Scores: Average of the individual scores per advertising form calculated from Questions R01 to R04, value area from 0 (irrelevant) to 100 (=very
disruptive) possible
Ad Banner -
All Around
Pop-up Ad Banner -
Animated
Banner
Video Ad -
Unskippable
video
Hidden
Native Ad
Text Ad -
Between
Subtitle
Native
Tweets
Ad Banner –
Attention
Grabbing
Text Ad -
Below
Search Ad -
High
Quantitiy
Ad Banner –
Discreet
Text Ad -
Next To
Search Ad -
Low
Quantitiy
Acceptable Ads is our secret sauce to fair ad blocking
Placement Size Distinction
(full specifications under AcceptableAds.org)
1. USER
„Using an ad blockeris not just a right, but a duty.“
> AdblockPlus.org
2. PUBLISHER
Get whitelisted. It‘s free for 90% of sites.
> AcceptableAds.com
3. ADVERTISER
Acceptable Adsrespect users.
Respecting usersprotects your brand.
> AcceptableAds.com
