the foresee experience index: e-gov › sites › fcg.opengov.ibmcloud.com › files... ·...

26
THE FORESEE EXPERIENCE INDEX: E-GOV COMMENTARY AND ANALYSIS Dave Lewan Vice President, ForeSee With an introduction from Eric Keller, Partnership for Public Service RESEARCH Jon Cioffi Anna Salomonsson Karly Szczepkowski Q1 2017 UPDATE © May 2017 ForeSee

Upload: others

Post on 10-Jun-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

T H E F O R E S E E E X P E R I E N C E I N D E X : E - G O V

C O M M E N T A R Y A N D A N A LY S I S

Dave Lewan Vice President, ForeSee

With an introduction from Eric Keller, Partnership for Public Service

R E S E A R C H

Jon Cioffi Anna Salomonsson Karly Szczepkowski

Q 1 2 0 1 7 U P D A T E

© May 2017 ForeSee

Page 2: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

TABLE OFCONTENTS

Executive Summary

Introduction

Websites

Mobile Sites and Apps

About the Index

3

4

8

19

23

The ForeSee Experience Index: E-Gov (formerly the ForeSee E-Government Satisfaction Index) is a quarterly

reflection of citizens’ experience with federal government websites. We publish a full report once a year in

February (download the 2016 report here) and quarterly updates in May, August, and November.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

2 E X E C U T I V E S U M M A R Y »

Page 3: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Executive Summary: Digital CX Rises Under Trump

C X S T A N D O U T SW E B & M O B I L E C X R I S E I N Q 1

WEB

MOBILE SITES AND APPS

918989

SSA – RETIREMENT ESTIMATOR

EXTRA HELP WITH MEDICARE PRESCRIPTION DRUG PLAN COSTS

SSA – ICLAIM75.8up 0.5 points

from 75.3 in Q4 2016

79.4up 1.6 points from 77.8 in Q4 2016

F X I : T H E G O L D S T A N D A R D

The FXI: E-Gov is the gold standard of citizens’ experience with the federal government, including:

• More than 10 million citizen surveys since 2002

• More than 200,000 citizen surveys in the first quarter alone

• Nearly 1 million surveys in 2016 overall

Citizen satisfaction is up across the board—for desktop web, mobile sites, and mobile apps. The slight rise, while not statistically significant, is evidence that citizen experience with e-gov has not been negatively affected by political squabbles.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

3 W E B »

L E A R N M O R E »

L E A R N M O R E »

« T A B L E O F C O N T E N T S

Page 4: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

W hen it comes to transforming the federal government to be

more customer-centered, the tone needs to be set from the

top all the way down. At the Partnership for Public Service,

a non-profit, non-partisan organization that strives for a more effective

government for the American people, our research shows dramatic

improvements are possible when senior agency leaders make customer

experience a top priority, remove roadblocks that prevent excellent

services, and hold staff accountable.

Why should executives in government, where ‘customers’ often cannot

go elsewhere for services, prioritize customer experience improvements?

Because the benefits go well beyond happy citizens. For example,

providing citizens with easy-to-use self-service options can increase

efficiency and lower the cost of providing services for agencies.

Recognizing these benefits, the Trump administration is making the

delivery of better services to citizens a priority. The administration issued

a presidential memorandum in April that calls for agencies to rethink

their structures and approaches in ways that will deliver public services

more efficiently and effectively. As new leaders begin to take the wheel

in many federal agencies, they can steer their organizations toward

providing services that better meet the needs of the American people.

Eric Keller is a senior program manager for research at the Partnership for

Public Service, a non-profit, non-partisan organization that strives for a more

effective government for the American people.

Introduction: Why Senior Leaders Should Focus on CXBY ERIC KELLER , PARTNERSHIP FOR PUBLIC SERVICE

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

4 W E B »« T A B L E O F C O N T E N T S

Page 5: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

W hen the Trump administration released its proposed budget

a month ago, analysts discerned an overarching theme:

efficiency and cost cutting.

For his first 100 days, President Trump showed an aversion to data.

But on May 1, he signed an executive order creating the American

Technology Council (ATC), a group trying to "transfer and modernize"

the U.S. government's information technology systems. The order reads,

“Americans deserve better digital services from their government.”

We couldn’t agree more, though our data shows that the government is

already doing a fine job. We just need to make sure it continues.

The good news is that these two concepts—budget slashing and

modernizing technology—are compatible ideas. Providing better digital

services to citizens can actually help achieve many of the cost efficiencies

President Trump hopes for without having to reduce government

services. However, in order for better technologies and digital services

to meet the needs of citizens and cut costs, measurement, data, and

analysis are imperative.

The Trump administration may actually be off to a good start:

satisfaction with federal government websites (up half a point) and

mobile site and apps (up 1.6 points) has increased since President Trump

took office. Moreover, CX with the federal government rivals that of the

private sector, an astonishing accomplishment given the constrained

resources and red tape involved with managing a federal site.

This modest increase in citizen satisfaction over the last quarter is

great news. The transition to the new administration has been rocky,

with widespread reports of understaffing, a bare-bones federal budget

proposal, and regular stories of federal websites changing on a whim,

and for political reasons. Yet despite these challenges, citizens’

experience with federal websites has actually improved, showing that

digital experience is based in something more fundamental than news

headlines or even changing administrations.

Citizen Experience: Off to a Good Start Under TrumpEFFECTIVE DIGITAL EXPERIENCES CAN HELP THE ADMINISTRATION ACHIEVE ITS COST-CUTTING GOALS

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

5 W E B »« T A B L E O F C O N T E N T S

Page 6: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Providing excellent citizen experiences is

important. Data in this report shows that when

citizens interact with an excellent federal

website, they are 87% more likely to use the

website as a primary resource, 101% more

likely to recommend the website, 51% more

likely to return, and 58% more likely to trust

in the government. It works in mobile, too—

when citizens have a great mobile experience,

they are 126% more likely to recommend the

mobile website or app.

These outcomes result directly in bottom-

line cost savings, indicating the new

administration should place a high priority on

improving citizen experience. The government

can achieve significantly greater efficiency just

by making digital experiences more appealing

and useful than costlier channels.

Measuring citizens’ experience with federal

agencies spans four presidents (Clinton, Bush,

Obama, and Trump), six presidential terms,

and leadership from both Republicans and

Democrats. In the last two decades, measuring

digital experiences has moved to the forefront

as a time-tested performance metric for

delivering on two of the federal government's

biggest goals:

» Democracy, transparency, and trust:

Listening to the voices of citizens and letting

those voices direct efforts as a core principle

in the democratic process.

» Fiscal responsibility: Creating digital

channels that are useful, trustworthy, and

appealing to citizens to encourage them

to use the web as their primary means of

interaction, as opposed to costlier channels

such as call centers, mail, and brick-and-

mortar customer service centers. Good

websites and mobile experiences help the

federal government do more with less.

Ideally, government departments would be

structured in ways that are mission driven

and forward looking. Greater efficiency could

then be achieved through emphasizing self-

service and online channels that increase

transparency and save taxpayer dollars. While

theoretically difficult to achieve, hundreds

of agencies are making real progress, and

receiving bipartisan support.

Digital experience is based in something more fundamental than news headlines or even changing administrations.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

6 W E B »« T A B L E O F C O N T E N T S

Page 7: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

There is simply no more effective way to

build efficiency into government than to collect

and act on real-time citizen experience data.

Unlike other measures that are selective and

subject to the winds of politics, data-driven

efficiencies are not influenced by lobbyists or

promises made when running

for office.

Government agencies are not the only

organizations to see the value and efficiency

in providing good experiences. Hundreds

of the largest private-sector companies are

making a tremendous investment in customer

experience. CX makes digital channels more

efficient and effective, and ForeSee has been at

the forefront of CX measurement in the public

and private sectors for nearly two decades.

We must ensure that as administrations and

political priorities change, e-gov remains

apolitical. Decisions to change the functionality

or content for websites and apps should

be driven by the needs and expectations of

citizens, not political directives. My message to

the Trump administration is this: if you want

bankable, measurable, even braggable savings,

pay attention to and act on citizen data, and

instruct your agencies and departments to do

the same.

We must ensure that as administrations and political priorities change, e-gov remains apolitical.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

7 W E B »« T A B L E O F C O N T E N T S

Page 8: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

WEB UPDATEF O R E S E E E X P E R I E N C E I N D E X E - G O V E R N M E N T Q 1 2 0 1 7

88 M O B I L E »« I N T R O D U C T I O N

Page 9: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Web CX Rises M O S T I M P R O V E D

C I T I Z E N S W A N T T O B E H E A R DThe number of citizens taking ForeSee surveys on federal government web and mobile sites has increased:

+12% IN WEB (FROM 188K SURVEYS TO 210K* SURVEYS)

+21% IN MOBILE (FROM 70K TO 85K)

*This does not include the IRS, which has a natural increase during tax season.

+7

+6

+6

+7

+7

+7

79NOAA SATELLITE AND INFORMATION SERVICE

70FEDERAL RAILROAD ADMINISTRATION

75.8 OVERALL WEB (up 0.5 points from 75.3 in Q4 2016)

81.6 E-COMMERCE AND TRANSACTIONAL (down 0.3 points from 81.9 in Q4 2016)

74.8 NEWS AND INFORMATION (up 0.3 from 74.5 in Q4 2016)

73.6 PORTALS AND MAIN DEPARTMENTS (up 1.4 points from 72.2 in Q4 2016)

81.4 CAREER AND RECRUITMENT (up 1.3 points from 80.1 in Q4 2016)

69IRS

81NATIONAL GEODETIC SURVEY

76EPA

W H Y C X M A T T E R SCitizens who have a great experience are:

87%

more likely to use the website as a primary resource instead of a

costlier channel

58%

more likely to trust in the government

overall

more likely to recommend the website to a friend or

family member

101%

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

9« I N T R O D U C T I O N M O B I L E »

Page 10: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

75.8

Federal Web CX Over TimeCX BY QUARTER: 2007 –2017

Q1 2007

Q1 2008

Q1 2009

Q1 2010

Q1 2011

Q1 2012

Q1 2013

Q1 2014

Q1 2015

Q1 2016

Q1 2017

73.4

CX

SC

OR

E (

100

-PO

INT

SC

ALE

)

QUARTER AND YEAR

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 0« I N T R O D U C T I O N M O B I L E »

Page 11: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

DEPARTMENT/AGENCY WEBSITE FXI SCORE

AVERAGE WEB CX 75.8

SSA SSA Retirement Estimator—ssa.gov/estimator 91

SSA Extra Help with Medicare Prescription Drug Plan Costs—socialsecurity.gov/i1020 89

SSA SSA iClaim—socialsecurity.gov/applyonline 89

TREASURY Electronic Federal Tax Payment System—eftps.com 88

HHS MedlinePlus en español—medlineplus.gov/esp 88

SSA SSA - my Social Security—ssa.gov/myaccount 88

OPM Office of Personnel Management: Onboarding Manager—onboarding.usastaffing.gov 87

HHS MedlinePlus—medlineplus.gov 86

SSA Social Security Business Services Online—ssa.gov/bso 86

HHS AIDSinfo—aidsinfo.nih.gov 85

F O R E S E E E X P E R I E N C E I N D E X Q 1 2 0 1 7

FXI : E-GOVERNMENT Q1 2017

Formerly satisfaction scores, the methodology used to calculate FXI scores is the same, making them comparable to all past scores. All CX scores are

on ForeSee's 100-point scale. Websites scoring 80 or higher are generally considered excellent, while websites scoring 69 or lower are not adequately

meeting citizen needs and expectations.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 1« I N T R O D U C T I O N M O B I L E »

Page 12: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

DEPARTMENT/AGENCY WEBSITE FXI SCORE

DHS U.S. Citizenship and Immigration Services Resource Center—uscis.gov/portal/site/uscis/citizenship 85

COMMISSION American Battle Monuments Commission—abmc.gov 84

OPM Office of Personnel Management—applicationmanager.gov 84

DOD U.S. Navy—navy.mil 84

HHS National Library of Medicine Genetics Home Reference website—ghr.nlm.nih.gov 84

DHS U.S. Citizenship and Immigration Services Español—uscis.gov/portal/site/uscis-es 84

OPM Office of Personnel Management: Retirement Services—servicesonline.opm.gov 84

CIA Central Intelligence Agency Careers—cia.gov/careers 83

NASA NASA main website—nasa.gov 83

HHS National Institute of Diabetes and Digestive and Kidney Diseases—niddk.nih.gov 83

HHS Centers for Disease Control and Prevention—cdc.gov 82

DOD U.S. Air Force—af.mil 82

SEC U.S. Securities and Exchange Commission—investor.gov 82

DHS U.S. Citizenship and Immigration Services—uscis.gov/casestatus/landing.do 82

FTC FTC Complaint Assistant website—ftccomplaintassistant.gov 81

DOC National Geodetic Survey, National Oceanic and Atmospheric Administration—ngs.noaa.gov 81

Q 1 2 0 1 7 E - G O V E R N M E N T S A T I S F A C T I O N I N D E X ( C O N T I N U E D F R O M PA G E 1 1 )

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 2« I N T R O D U C T I O N M O B I L E »

Page 13: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

DEPARTMENT/AGENCY WEBSITE FXI SCORE

HHS Substance Abuse and Mental Health Services Administration Publications Ordering—store.samhsa.gov 81

DOC NOAA National Weather Service—weather.gov 81

HHS National Women's Health Information Center (NWHIC)—womenshealth.gov 81

HHS Agency for Healthcare Research and Quality—ahrq.gov 80

DOD Arlington National Cemetery—arlingtoncemetery.mil 80

DOD U.S. Marines—marines.mil 80

NRC U.S. Nuclear Regulatory Commission—nrc.gov 80

DOS Department of State - Bureau of Educational and Cultural Affairs—alumni.state.gov 79

DOJ Federal Bureau of Investigation—fbi.gov 79

DOC NOAA Satellite and Information Service—nesdis.noaa.gov 79

DOI National Park Service—nps.gov 79

SSA Social Security—socialsecurity.gov 79

SSA SSA iClaim - Disability—ssa.gov/applyfordisability 79

TREASURY U.S. Mint—usmint.gov 79

DOS U.S. Department of State Careers—careers.state.gov 78

GAO Government Accountability Office—gao.gov 78

Q 1 2 0 1 7 E - G O V E R N M E N T S A T I S F A C T I O N I N D E X ( C O N T I N U E D F R O M PA G E 1 2 )

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 3« I N T R O D U C T I O N M O B I L E »

Page 14: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

DEPARTMENT/AGENCY WEBSITE FXI SCORE

DOC NOAA Tides and Currents—tidesandcurrents.noaa.gov 78

SBA Small Business Administration—sba.gov 78

DHS U.S. Citizenship and Immigration Services—uscis.gov/e-verify 77

DOD U.S. Department of Defense—defense.gov 77

HHS InfoSida—infosida.nih.gov 77

HHS National Library of Medicine—nlm.nih.gov 77

SSA SSA iAppeals - Disability Appeal—ssa.gov/disabilityssi/appeal.html 77

DOS Bureau of Consular Affairs—travel.state.gov 77

DOC Bureau of Economic Analysis—bea.gov 76

EPA U.S. Environmental Protection Agency—epa.gov 76

FTC Federal Trade Commission—ftc.gov 76

HHS National Institute of Arthritis and Musculoskeletal and Skin Diseases—niams.nih.gov 76

NIST National Institute of Standards and Technology—nist.gov 76

VA VA - MyHealtheVet—myhealth.va.gov 76

HHS U.S. Food and Drug Administration-FDA Voice—blogs.fda.gov/FDAvoice 75

FDIC Federal Deposit Insurance Corporation—fdic.gov 75

Q 1 2 0 1 7 E - G O V E R N M E N T S A T I S F A C T I O N I N D E X ( C O N T I N U E D F R O M PA G E 1 3 )

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 4« I N T R O D U C T I O N M O B I L E »

Page 15: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

DEPARTMENT/AGENCY WEBSITE FXI SCORE

DOJ National Institute of Justice—nij.gov 75

DOL Bureau of Labor Statistics—bls.gov 74

DOT Federal Aviation Administration—faa.gov 74

TREASURY U.S. Department of the Treasury Office of Financial Stability—makinghomeaffordable.gov 74

DHS U.S. Citizenship and Immigration Services—uscis.gov/portal/site/uscis 74

PBGC MyPBA—egov.pbgc.gov/mypba 73

HHS ClinicalTrials.gov—clinicaltrials.gov 73

SEC U.S. Securities and Exchange Commission—sec.gov 73

OPM Recruitment website—usajobs.gov 73

ITC U.S. International Trade Commission—usitc.gov 73

HHS National Institute of Dental and Craniofacial Research—nidcr.nih.gov 72

USDA Recreation One-Stop—recreation.gov 72

USDA Economic Research Service—ers.usda.gov 71

TREASURY U.S. Department of the Treasury Office of Financial Stability—treasury.gov/initiatives/financial-stability 71

HHS Office for Civil Rights—hhs.gov/ocr 71

USDA Natural Resources Conservation Service—nrcs.usda.gov 71

Q 1 2 0 1 7 E - G O V E R N M E N T S A T I S F A C T I O N I N D E X ( C O N T I N U E D F R O M PA G E 1 4 )

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 5« I N T R O D U C T I O N M O B I L E »

Page 16: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Q 1 2 0 1 7 E - G O V E R N M E N T S A T I S F A C T I O N I N D E X ( C O N T I N U E D F R O M PA G E 1 5 )

DEPARTMENT/AGENCY WEBSITE FXI SCORE

PBGC U.S. Pension Benefit Guaranty Corporation—pbgc.gov 71

HHS Substance Abuse and Mental Health Services Administration—samhsa.gov 71

DOT U.S. Department of Transportation—fhwa.dot.gov 70

DOT Federal Railroad Administration—fra.dot.gov 70

USDA Food Safety and Inspection Service—fsis.usda.gov 70

TREASURY U.S. Internal Revenue Service—irs.gov 69

FDIC Federal Deposit Insurance Corporation Applications—www2.fdic.gov 68

HHS Health Resources and Services Administration—hrsa.gov 68

DOC U.S. Patent and Trademark Office—uspto.gov 68

HHS U.S. Food and Drug Administration—fda.gov 67

GSA GSA Auctions—gsaauctions.gov 67

DOC U.S. Census Bureau—census.gov 67

NARA National Archives and Records Administration—archives.gov 65

TREASURY U.S. Alcohol and Tobacco Tax and Trade Bureau—ttb.gov 65

DOJ Bureau of Justice Statistics—bjs.gov 64

USDA U.S. Forest Service—fs.usda.gov 64

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 6« I N T R O D U C T I O N M O B I L E »

Page 17: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

DEPARTMENT/AGENCY WEBSITE FXI SCORE

TREASURY U.S. Department of the Treasury—treasury.gov 64

DOS U.S. Department of State—state.gov 63

HHS U.S. Health and Human Services E-Grant—grants.gov 63

DOD Center for Development of Security Excellence 62

DOT DOT Research and Innovative Technology Administration website—rita.dot.gov 59

DOD TRICARE—tricare.mil 58

DOI U.S. Geological Survey—usgs.gov 56

VA U.S. Department of Veterans Affairs—va.gov 56

Q 1 2 0 1 7 E - G O V E R N M E N T S A T I S F A C T I O N I N D E X ( C O N T I N U E D F R O M PA G E 1 6 )

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 7« I N T R O D U C T I O N M O B I L E »

Page 18: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Drivers of the Web Experience TOP DRIVERS FOR IMPROVING WEB CX

Navigation 88% : the ease of finding pages, consistency of layout, and ease of narrowing choices

Search 63% : the relevance, organization and quality of search results available within the website

Functionality 62% : the usefulness, convenience, and variety of online features and tools available on the website

Look and Feel 49% : the visual appeal of the website and its consistency throughout the website

Online Transparency 43% : how thoroughly and immediately the website discloses information about the agency

Content 26% : the accuracy, quality and freshness of news, information and content on the website

Site Performance 25% : the speed, consistency, and reliability of loading pages on the website

Outcomes of a Great Web Experience CUSTOMERS WHO HAVE A GREAT WEB CX ARE

87% more likely to use the site as a primary resource instead of a costlier channel

101% more likely to recommend the site

51% more likely to return

58% more likely to trust in the government

WEB EXPERIENCE

75.8 F X I S C O R E

The FXI model below is based on the multi-patented methodology ForeSee has been using for nearly two decades with hundreds of government

websites and more than 100 million benchmarkable citizen experiences. On the left side are the drivers that show which improvements will drive a

higher FXI score. The right side quantifies the results of making those improvements.

How to Improve CX and Drive Desired Outcomes

Numbers represent the % of federal sites that register this driver as a first or second priority for improvement.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > W E B

1 8« I N T R O D U C T I O N M O B I L E »

Page 19: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

MOBILE UPDATEF O R E S E E E X P E R I E N C E I N D E X E - G O V E R N M E N T Q 1 2 0 1 7

1 91 9« W E B A B O U T T H E F X I »

Page 20: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

CX WITH MOBILE SITES AND APPS

With citizens increasingly using mobile

devices to access the government’s digital

channels, ForeSee initiated the Mobile Federal

Government Benchmark in Q4 2013, making

this our 14th consecutive report on federal

mobile satisfaction.

According to Pew, 77% of Americans now own

smartphones, more than double the 35% in 2011.

Accordingly, federal agencies, departments

and programs are quickly gaining mobile

sophistication. Mobile gov (mgov) comfortably

outperforms mobile retail (79.4 vs. 77).

However, as citizens’ expectations rise, so will

the need to improve further.

The following table shows the average

aggregate CX score for the government’s

mobile websites and apps for Q1 2017 versus

Q4 2016, as well as how the scores from this

relatively new index compares with scores

from the federal website index.

Q1 2017

Number of Sites Measured 21

Number of Responses Collected 269,000*

Average Mobile CX Score (out of 100) 79.4

Highest Mobile CX Score 88

Lowest Mobile CX Score 69

Number of Mobile Sites Achieving Excellent Rating (80 or higher) 11

Number of E-government sites rated Lowest Satisfaction (69 or lower) 2

M O B I L E S I T E S A N D A P P S

*The number of surveys ForeSee collected during the first quarter is higher than usual due to an increase in surveys filled out on two IRS mobile sites during tax season.

2 0

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > M O B I L E & A P P S

« W E B A B O U T T H E I N D E X »

Page 21: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Federal Mobile CX Over TimeCX BY QUARTER: 2013 –2017

CX

SC

OR

E (

100

-PO

INT

SC

ALE

)

7977

Q42013

Q22014

Q1 2014

Q42014

Q32014

Q22015

Q1 2015

Q3 2015

Q42015

Q1 2016

Q22016

Q32016

Q4 2016

Q1 2017

QUARTER AND YEAR

2 1

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > M O B I L E & A P P S

« W E B A B O U T T H E I N D E X »

Page 22: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

Drivers of the Mobile Experience TOP DRIVERS FOR IMPROVING MOBILE CX

Site Information 71%degree to which information is thorough, understandable,

and answers questions

Navigation 52%the ease of finding pages, consistency of layout, and

ease of narrowing choices

Look & Feel 29% the visual appeal of the website and its consistency

throughout the website

Outcomes of a Great Mobile ExperienceCUSTOMERS WHO HAVE A GREAT MOBILE CX ARE

70% more likely to use the site or app as a primary resource

126% more likely to recommend the site or app

87% more likely to return to the site or app

MOBILE EXPERIENCE

79.4F X I S C O R E

The FXI model below is based on the multi-patented methodology ForeSee has been using for nearly two decades with hundreds of government

websites and more than 100 million benchmarkable citizen experiences. On the left side are the drivers that show which improvements will drive a

higher FXI score. The right side quantifies the results of making those improvements.

Improve Mobile CX and Drive Desired Outcomes

2 2

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7 > M O B I L E & A P P S

Numbers represent the % of federal sites that register this driver as a first or second priority for improvement.« W E B A B O U T T H E I N D E X »

Page 23: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

ABOUT THIS REPORT

The ForeSee Experience Index: E-Gov Q1 2017 Update (formerly called

the ForeSee E-Government Satisfaction Index) is a comprehensive

reflection of the citizen experience with federal government websites

and mobile experiences. It is a critical measure for evaluating the success

and performance of the federal government’s online initiatives. ForeSee

collected and measured more than 200,000 responses across the federal

government websites in this Index during Q1 2017. These high numbers

demonstrate citizens’ willingness to share their experiences to help

agencies and departments improve. The use of the ForeSee methodology

and technology then enables agency leaders to determine which website

and app improvements will have the greatest impact on usage and drive

desired organizational outcomes.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

2 3« M O B I L E

Page 24: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

ABOUT THE AUTHORS

Dave Lewan

Dave Lewan manages ForeSee’s public sector business,

including its relationships with federal and state

government departments and agencies, nonprofit

organizations, and higher education institutions.

In 2017, Dave is serving as ForeSee’s liaison with the Partnership for

Public Service for the Center for Presidential Transition to educate 4,000

appointees from the private sector entering employment with the federal

government as part of the new administration. Prior to joining ForeSee in

2009, he led in key strategic areas at ADP, SalesLogix, Ultimate Software

and Ceridian. Dave graduated from the University of Minnesota with a

Bachelor of Arts in Speech Communications.

Eric Keller

Eric Keller joined the Partnership for Public Service

in October 2013 as a research manager. He manages

a portfolio of high-visibility research activities and

products, including project conceptualization and design,

budgeting, staffing, data collection and analysis, and report writing.

He also leads the Partnership’s work to improve customer experience

with federal services.

Before joining the Partnership, Eric worked at the U.S. Department

of Health and Human Services (HHS) as a presidential management

fellow and grants policy analyst. Eric holds a Master of Public Policy

from George Mason University and a Bachelor of Arts in Political

Science from Wake Forest University.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

2 4« M O B I L E

Page 25: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

ABOUT THE RESEARCH TEAM

Jon Cioffi

Jon Cioffi is a client manager in ForeSee’s

Public Sector practice. He works with

federal government agencies and nonprofit

organizations to guide the strategic use of

ForeSee data.

Prior to joining ForeSee, Jon spent 15 years in

market research and consulting with a focus

on federal government clients, particularly in

the area of measuring citizen satisfaction.

Jon graduated from the University of Michigan

with a Master of Business Administration in

Corporate Strategy and a Bachelor of Arts

in Economics.

Anna Salomonsson

Anna Salomonsson manages benchmark

processes and related thought leadership

projects at ForeSee, including seasonal

consumer insight studies. She has expanded

benchmark offerings to provide better context

to clients’ performance scores.

Before joining ForeSee in 2015, Anna held

various positions at a breast cancer research

lab at the University of Michigan and in

market research at The Mars Agency. Anna

graduated from the University of Michigan

with a Bachelor of Arts in Communications.

Karly Szczepkowski

Karly Szczepkowski is a data analyst who has

worked with some of ForeSee’s largest client

accounts to help them understand how they

can engage with their visitors to improve

loyalty, recommendations, and regular usage.

She also manages all of ForeSee’s more than

600 benchmark categories.

Prior to joining ForeSee in 2013, Karly was an

analyst at Wayne State University in Detroit,

MI. Karly graduated from Wayne State

University with a Master in Information

Science and from the University of Michigan

with a Bachelor of Science in Engineering.

2 5

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

« M O B I L E

Page 26: THE FORESEE EXPERIENCE INDEX: E-GOV › sites › fcg.opengov.ibmcloud.com › files... · 2017-05-30 · TABLE OF CONTENTS Executive Summary Introduction Websites Mobile Sites and

ABOUT FORESEE

ForeSee helps government departments, agencies

and programs prioritize enhancements to the citizen

experience with certainty. ForeSee® CX Suite allows

public-sector organizations to manage all of their

customer experience needs from one place, capture

the entire customer journey, and prioritize their most

critical CX issues. ForeSee clients include hundreds

of federal, state, and local organizations that use

VOC programs to measure performance and prioritize

changes that enhance the citizen experience and lower

costs. Founded in 2001, ForeSee is headquartered in

Ann Arbor, MI and has offices in Washington D.C., New

York, San Francisco, St. Louis, Cleveland, Vancouver, and

London. For more information, visit www.foresee.com.

Visit www.foresee.com/gov to learn more about ForeSee’s government solutions.

F O R E S E E E X P E R I E N C E I N D E X : E - G O V E R N M E N T Q 1 2 0 1 7

F S 1 6 2 7 - 0 5 1 7« T A B L E O F C O N T E N T S