The Four PleasuresThe Four Pleasures

Patrick W. Jordan. 2000.

Designing Pleasurable Products: an Introduction to the New Human Factors.Taylor and Francis, London

Adapted from presentation by Lyn Pemberton, Interactive Technologies Research Group University of Brighton

Hierarchy of Consumer NeedsHierarchy of Consumer Needs

Pleasure

Usability

Functionalitycf. Maslow’s hierarchy of human needs

Jordan distinguishes four types of product related pleasures, i.e. the practical, emotional and aesthetic benefits associated with products:

• Physio-pleasure

• Psycho-pleasure

• Socio-pleasure• Ideo-pleasure

Physio-pleasurePhysio-pleasure

To do with the body and sensory organs - touch, taste, smell, hearing

• shape of a telephone handset

• texture of pen, toothbrush, new clothes

• smell of new car

Psycho-pleasurePsycho-pleasure

To do with people’s cognitive and emotional reactions

• a really engaging video game

• a brilliant piece of software that lets you do something very complex very easily, e.g. the early spreadsheet effect

Socio-pleasureSocio-pleasure

To do with your connection to other people - friends, relatives, colleagues, unknown others. Also social identity.

• people may come round to see you to play on your new GameCube or gather round to look at your new phone

• clothing mark you out as member of socio-economic group

Ideo-pleasureIdeo-pleasure

To do with people’s values -

• a pair of “vegetarian” shoes

• carrying the Guardian rather than the Sun

• looking at your beautiful wall mounted plasma screen TV when you come home every day

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