How To Create Winning Career Moves

The Fourth Option™

Better horsesBetter horses

Better jockeysBetter jockeys

Better care & trainingBetter care & training

2

Napoleon Bonaparte

Mao Tse-Tung

Hannibal

Alexander the Great Sun Tzu

Genghis Khan

Col. John Boyd

What sets them apart?

Bill Gates

Thomas Edison

Steve Jobs Richard Branson

Henry Ford

Ray Kroc

John D. Rockefeller

What sets them apart?

What sets them apart?

Martin Luther King, Jr.

Nelson Mandela

Buddha Mohammad Yunus

Benjamin Franklin

Mahatma Gandhi

Confucius

Thomas Jefferson

The most successful leaders have the ability to see the strategic options their opponents ignore.

The accepted way of doing things. See the one that takes their market and

competitors off-guard.

6,000 BC – Nile delta into Palestine.

To understand how civilization came to be, we must understand how a stick became a plough.

Firewood Plough

Great innovations always begin witha mental shift.

See what others fail to see – create what others will not copy.

Today’s agenda

1. The circle of innovation

2. Define your challenge

3. Logic may not work

4. The most successful moves

5. Define and execute your career strategy

6. Nobody will sell your ideas but you

• Metal

• Water

• Wood

• Fire

• Earth

THE FIVE PHASES OF INNOVATION

Discontent

Imagination

Formation

Breakout

Consolidation

Wood

Fire

Earth

Metal

Wat

er

The five phases of innovation

Metal - Discontent

“Discontent is the first step in the progress of a man or a nation.”

Oscar Wilde

Your current reality:

Your near-term aspiration: Your long-term vision:

Measure:

Measure:

Long term = 5years

Ultimate question:

The leading smoking cessation brand, facing declining share and flat revenue growth

33 years

Continue as leader but face declining share and flat to declining growth

To turn a mature business into a growth one, start growing top line

$1.7XM EU revenue

Turn-around the slow-growth trend and surprise our company and competitors

How can we triple our revenue growth rate over the next 3 years?

Current trajectory:Your current reality:

Measure:

$XM net EU revenue $1.1XM EU revenue

$1.7XM EU revenue

Near term =Your near-term aspiration:

Define your challengeToday = Today

Water - Imagination

Wood - Formation

There is nothing more difficult to take in hand…

or more uncertain in its success than to take the

lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions and

lukewarm defenders who may do well under the new.

Niccolo Machievelli, The Prince,

Fire - Breakout

Energy may be likened to the bending of a crossbow; decision to the releasing of a trigger.

Sun Tzu (544-496 BC)

Earth - Consolidation

After crossing a river you

should move far away from it.

Sun Tzu. The Art of War

Metal – The unpredictable wood driver was the club most feared by golfers.

Water – Eli Callaway has a vision – make the game of golf more enjoyable for the average player.

Wood – He creates Big Bertha – the most forgiving golf club in the history of the game.

Fire – Big Bertha takes off & sparks huge debates within the golfing industry.

Earth – Callaway Clubs are found in the golf bags of PGA legends.

Logic may not work

Pattern Recognition

Take patterns and combine them in different ways.

“Creativity is just connecting things.”

Steve Jobs

Grand master chess players use patterns to help them increase their memory natural programming.

The key is to use patterns (e.g., the 36 Stratagems) rather than logic in the strategy development process.

Move early to the next battleground

Retreat to advance later

Shed your skin like a golden cicada

Openly repair the walkway, secretly march to Chen Cang

Embrace what has been abandoned

Exchange a brick for a jade

Create something out of nothing

Where is the next battleground?

How can you engineer a “strategic” retreat?

What is your “shell” and what is at the core?What is the unorthodox path?

What are the treasures from the past?

What “brick” can you give away?

What can you create?

Your Playbook

#25Shed your skin like a golden cicada

Borrow a Corpse for the Soul’s return.Embrace what others abandon.

Adopt a forgotten or abandoned model, idea or technology to differentiate yourself and build power.

Borrow a Corpse for the Soul’s return.Embrace what others (you) abandon.

1. Who were the people you knew in this place?2. What skills did you draw on successfully?3. Who were the commercial partners (vendors, suppliers, etc) you

had?4. Who was in your social circle in this place?5. What behaviors were valued most by you and/or your peers at

this time?6. Who were the most effective people you knew at this time?7. What other significant relationships, skills, experiences were

present here?8. What lessons did you learn here?9. What have you forgotten about this time that you could bring

back?

Exchange a Brick for a Jade

“Brick” “Jade”

Mel: Non-profit Leadership Leadership experience

Beth: Support for Colleges A new practice area

Glenn: Training others Awards, relationships, the next career

Joan: Community Service Experience for her dream job

Diane: Introductions Large & loyal network

Deb: How can I help you? People who want to return a favor

Create Something Out Of Nothing

Introduce a new piece to the game board. Create something out of nothing.

Create a new player or entityto change the dynamic in your favor.

Co-ordinate the uncoordinated.

“That was the big trick. Traditionally it would have required the same design. We built software that only required cards to have the same physical format, which means they were the same size and paper type. Our software would then lay the appropriate designs over the large, table-sized, print paper. We would print a thousand sheets deep and cut them into 143 stacks. That gave us one stack per customer. That would allow us to print 143 individual designs 1,000 pages deep. That is equivalent to printing 143,000 business cards in one fell swoop.”

Who could you coordinate?

Don’t Waste Your Time…..

HiAttractiveness

High

Low

wHiLow

Med

Med

TacticsTactics

“Crazy”“Crazy”No brainers

No brainers

Wastes of time

Wastes of time

Med

Achievability

The “cutting edge”

Execute your career strategy:

•What are your actions for the next weeks or month

•What specifically will you do

•By when

•Who will you ask to hold you accountable

Declare Your Future !

•Map your network!

•Become a Story Teller

Metaphors – Key tools for transferring information.

Link something new to existing knowledge.

Social dot com bubble – boom or burst??

Golden Handcuffs

Take a 360 degree approach•Know where you are in the innovation circle•Define your challenge•Use patterns to extend your repertoire of successful openings•Don’t waste time •Keep crazy ideas alive•Manage the execution

“You have to believe in yourself”

(Sin Tzu – The Art of War)

www.kaimethod.comhelmut@kaimethod.com

(m) 585 406 2296(o) 904 225 8869

Thank You and Happy Holidays!