The Fresh

Connection

The Fresh Connection

Introduction

Introducing The Fresh Connection: • A unique team-based learning experience to enhance effectivenes

of supply chain collaboration using a highly interactive web-based business simulation.

• Engage participants to make strategic and tactical decisions to save the fictional company, The Fresh Connection, from financial ruin.

• Participants reflect their decisions in the tool, in which sophisticated mathematical models run in the background to calculate the outcome of The Fresh Connection's performance.

Introduction

History:

• Developed in 2008 by Involvation BV, a consultancy firm specialized in supply chain design and control, based in the Netherlands.

• Involvation Interactive is a spin-off of Involvation which aims to proliferate the Fresh Connection as a leading supply chain training worldwide.

Some companies that have participated

Abbott DuPont Shell

Lamb-Weston Nucletron Huntsman Akzo Nobel DHL Stork

Loders Croklaan Nutricia Infor Apple Diebold TNT

Logica Philips International Flavors

Bosch DSM and Fragrances GKN QuinTech Tyco

Canon FloraHolland KLM NACCO Rockwell Unilever

Capgemini Fluke Kodak Nestlé SCA UPS

Corporate Express Heineken Kuehne + Nagel

NIKE Schenker Walt Disney Deloitte Herbalife International Astellas

For a complete list go to www.thefreshconnection.biz

Experience

“The Fresh Connection” gives a real life supply chain experience within a simulated environment:

• SCM is not only the responsibility of one function or manager, it is

teamwork;

• Coordinated decision making is critical;

• A strategy is necessary to have a common direction

• How to translate strategy into action

• The quality of the supply chain has a big impact on the company profitability

• The right management information is very important;

• Internal and external collaboration is key to success.

I hear and I forget. I see and I remember. I do and I understand Confucius, Chinese Philosopher (551-479 BC)

The Fresh

Connection

Quick Tour

• The Fresh Connection is a producer of fruit juice based in NW

Europe and suffering severe losses last year because of poor

performance.

• You are appointed as part of the new management team consists

4 roles: Sales, Operations, Supply Chain and Purchasing.

• Your task is to make the company profitable again by making

strategic and tactical decisions.

• Each role has a set of performance indicators

• A financial balance sheet to show overall company performance.

The Challenge

• Two packaging types – 1L carton

– 0.3L PET bottle

• Three flavors – Orange

– Orange C-Power

– Orange/Mango

• Shelf life of finished products is 20 weeks for which customer’s shelf life is a negotiated contract.

• 3 Customers: Discounter, Market leader, Gas station chain.

Products and Customers

Business Trade-offs

Servicelevel Demand pattern Shelflife

Adapted from: Launchbury,

Keith J. Principles of Planning

Omeric, 1999.

Supply Chain

Operations

Purchasing Sales

Leadtimes Quality Reliability Trade Unit

Capacity Improvements

Frequencies Stocklevel Fixed period

Strategy

Snapshot – My Company

Snapshot – Sales Dashboard

Snapshot – Finance

Levels (Different levels of complexity in a game round)

Theme Sales SCM Operations Purchasing

Level 1 Reliability

Service level Order deadline

Safety stocks Shifts Increase speed Palletlocations

FTE

Delivery window Delivery reliability

Level 2 Batches

Shelflife Trade unit

Lotsizing in production and

purchasing

SMED Tradeunit Supplier selection

Level 3 Speed and quality

Payment terms Frozen period Intake time Prev. Maintenance

Training break down Raw mat inspection

Payment terms Quality

Transp modality

Level 4 S&OP

Promotion pressure Portfolio mgt Forecasting

KPI selection

Production interval tool

KPI selection

Resource selection

KPI selection

Dual sourcing

KPI selection

Level 5 Sustainabilty

CO2 sla Regional delivery

Sustainable changeover Decrease energy

Decrease start up loss

iPET

Level 6 Collaboration

Postponement

Promotion horizon VMI

Outsourcing Warehouse MCC

Inflate PET (not iPET)

VMI Supplier development

Thank You!

Any questions? Contact: Fransisca Yasmina info@educore.se +46 (0) 70 26 14 119