the fuss about facebook 2011
DESCRIPTION
Understanding the basics of Facebook and the power of a revolution, of sharing, of coming together. This is what I presented and shared at the Habari Facebook workshop in Johannesburg in 2011.TRANSCRIPT
WHY ?
WHY ? This is the world’s first revolution conceived, planned, and carried out using the internet
(and more specifically facebook) five million Egyptians have signed up for facebook
accounts in just a month. Facebook has been a vehicle by which the
Egyptian people were able to carry out what we have been watching unfold over the past few weeks, and has been a significant part of the
reason that after 30 years Mubarak left.
Facebook has made real difference in people’s lives!
Facebook post that sparked Egypt revolution
SO WHAT DOES THIS MEAN IN
SOUTH AFRICA?
Let’s look at some of the opportunities
3,7 MILLION
558 MILLION
337 MILLION
3,7 MILLION
NEW REGISTRATIONS PER SECOND! 7,9
END OF 2010 +74%
BEG. OF 2010
Source: globalgeeknews.com 2011
1,8 MILLION
3,6 MILLION
7,9 registrations per second
474 per minute
28,440 per hour
682,560 per day
Soccer City Stadiums 7
How many people on Facebook in South Africa?
Soccer City’s full
3,7 MILLION
3854
What are people doing on Facebook?
3,7 MILLION
This is where people live their lives --- its not just another marketing channel
People on Facebook are driven by a common goal: ���Tto share – to be part of what is happening, even if that means just lurking
You are in your community’s eco system where they can react if they choose to,
where you can be their friend, so talk with your community,
rather than being a billboard and interrupting people.
You get one chance to get it right
But only sometimes!
Bigger is not better Engagement matters
Just add water Not an instant short term solution
I will always love you! Acquisition vs Retention
It’s about Sharing
It’s a space where people create relationships, chase brands, find stuff out, meet each other. They learn, organise, create, they share, they change the world - their world.
WHY ?
Change their Perception, Change their
world!
WHY NOT?
How consumers, brands and communities engage and share on Facebook, how they revolutionise the world they live in
and the influence they have on their friends, the question really is, why aren’t you there!?
Cherylann Smith I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities @mylifescape
Thank you
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