The future for the UK in this crowded, dangerous,

beautiful world depends on people of all cultures living

and working together on foundations of education,

mutual understanding, respect and trust.

Our vision:

…the building of engagement and trust

between people of different cultures through the

exchange of knowledge and ideas

Cultural relations is…

Promoting the exchange of knowledge and ideas

builds understanding and co-operation,

and earns trust and influence for the UK

enables people in the UK and around the world to have more

secure and fulfilling lives

generates opportunity and responds to aspirations,

We believe that:

We build engagement and trust

for the UK

through the exchange of knowledge and ideas

between people worldwide

Our purpose is:

Leaders

Influencers

mid/mature career

Aspirants

pre/early career

How does the British Council deliver engagement & trust between the UK and other countries?

Internationalism/Language /Education

Mutual Influence Intercultural Understanding

Shared Goals & Policy Outcomes

UK Leaders

UK Influencers

(Incl British Council Staff)

UK Aspirants

InteractionsInteractions

Interactions

Interactions

Interactions

Connecting leaders

Flow of mutual Trust & Engagement

Targeting & propositions: Leadership level

(Bespoke Cultural Relations)

Influence level

(Face to face and large scale programmes

bringing influencers from different countries

together)

Access level

(Online and large scale programmes)

100s

1,000s

1,000,000s

Connecting Leaders

Influencers

mid/mature career

Aspirants

pre/early career

Internationalism/Language/Education/Skills

Mutual influence, inter-cultural understanding, trust, shared goals and

public policy outcomes

Key Moments Transitions

Key Moments Transitions

Military action

Sanctions

Coercion

Networking

Mutual understanding

Relationship building

Cultural exchange

Listening

Facilitation

Cultural Diplomacy

Showcasing

Broadcasting

Public Diplomacy

Cultural Relations POWER

Messaging

Advocacy

Campaigns

Traditional Diplomacy Soft Power

Hard PowerACCESS

MESSAGING

English

Education

Skills

Qualifications

International experiences

International Relations positioning spectrum

AID

Aid

Development

British Council building engagement and trust for the UK

Connecting people of current and future

influence to the UK and other countries,

sharing agendas for mutual understanding

and benefit

British Council increasing skills and capacity to

participate internationally

Developing skills and connecting aspiring talent

worldwide

British Council facilitating for the

UK through culture & creativity

Creating spaces for diplomacy, creativity and

business

ENGAGEMENT & INFLUENCE

Military action

Sanctions

Coercion

Networking

Mutual understanding

Relationship building

Cultural exchange

Listening

Facilitation

Cultural Diplomacy

Showcasing

Broadcasting

Fighting

Messaging

Advocacy

Campaigns

Helping Shouting

English

Education

Skills

Qualifications

International experiences

International Relations positioning spectrum

Giving

Aid

Development

British Council building engagement and trust for the UK

Connecting people of current and future

influence to the UK and other countries,

sharing agendas for mutual understanding

and benefit

British Council increasing skills and capacity to

participate internationally

Developing skills and connecting aspiring talent

worldwide

British Council facilitating for the

UK through culture & creativity

Creating spaces for diplomacy, creativity and

business

Sharing Boasting

Cultural relations happens when we bring people together to exchange knowledge and ideas

Cultural relations is from and of the people of a country and generally works best at arms length from governments

Cultural relations is built on generosity - both ways - and not always seeking a direct payback

Cultural relations – by building trust and engagement, international links and responding to peoples aspirations - is a powerful force for good in international relations

The UK and the World need more cultural relations to build shared security, prosperity and sustainability.

We believe