the future is bright

The future is brightIED

Lesson 10/2014

Frieda Brioschi / Emma Tracanella [email protected] / [email protected]

mailto:[email protected]

mailto:[email protected]

10. The future is bright

Course program1. Italian Startups

2. Set up a startup in Italy

3. I've got an idea. And now?

4. Market and costs

5. Value analysis and business model

6. Business Model Examples and Pitch

7. Communicate

8. Being net

9. Funding


2


Today's table of content

• Your pitches

• Some numbers about innovative startups in Italy

3


Funding: quick recap

Past slides available on Slideshare @ubifrieda:

!

https://www.slideshare.net/ubifrieda/

4

https://www.slideshare.net/ubifrieda/


Funding: quick recap• Financing:

• Equity capital (friends, seed investment, business angel, venture capitalist)

• Crowdfunding

• Loan

• Other(announcements, access to credit)

5


Funding: quick recapCrowdfunding means lot of people support with money an idea or a project.

• Donation based - donate money to support a cause (Kapipal, …)

• Reward based - non-monetary rewards, often a product or a pre-series item. (Eppela, Indiegogo, BeCrowdy, …)

• Social landing or peer-to-peer landing - receives an interest rate in exchage

• Equity based - receives shares of a company (StarsUp, Unicaseed, …)

6



Other sources:

• Loan capital and credit (from Bank and Real Estates Founding)

• Grant and awards

• Leasing

• Sponsorship

7



Hints:

• Networking

• Fundraising takes longer than you think

• There are periods of low investor activities (avoid late summer and winter holidays)

• Advisor and mentorship will become more important than connective

8


Your pitches!

9


Registro Imprese

• 1700+ startups listed as of February 2014 (54% funded after Startup Decree)

• 123 new registrations (4/day) since January 2013 (peak: 305 in March 2013)

• average age 18 months: 43% < 1 year, 30% > 1 and < 2 years, 13% > 2 and < 3 years, 9% > 3 and < 4 years

10

http://www.mise.gov.it/images/stories/documenti/Relazione_Ministro_policy_startup-ver_10_marzo.PDF


Kind

• 82,3% srl

• 7,2% srls

• 1,9% spa

• 1,5% coop

• 1% srlcr

11



Territory

• 58% North

• 23% Middle

• 19% South

• 341 startups in Lombardia, 192 Emilia Romagna, 177 Lazio..

• 228 in Milano province, 158 Rome, 113 Turin

12



Ratio: startups Vs companies

• 7,6 startups over 10000 imprese in Trentino Alto-Adige, 5,5 Friuli Venezia Giulia, 4,7 Marche

• Top3 provinces: Trieste, Trento and Ancona

13



Employes

• Average employes number: 2,6

• only 3,5% startups have 10+ employes

(small set of data available: only 550 startups fulfilled this information)

14



Revenues

• 60%: up to 100.000€

• 33,6%: 100.000-500.000€

• 6,4%: 500.000-5millions €

(in 2012, small set of data available: only 474 startups made this information available)

15



Field

• 78%: service industry

• 18%: craft

• 4%: commerce

• some in agriculture and tourism

16



Seed and Venture Capital

In 2012:

• 106 funded at early stage (source: AIFI). 135 mio, average: 1,3mio

• 95 funded by angel investors (source: IBAN). 95 mio, average 360k

17



..and now?

It’s up to you.

!

Good luck!

!

Frieda & Emma

18

the future is bright

Education