the future is here, now what?
DESCRIPTION
Presentation at the European Court of Auditors event: “Automated Solutions in Translation: Paving the Way,”TRANSCRIPT
© Moravia IT, Inc.
Renato BeninattoChief Marketing OfficerLuxembourg, January 2012
The Future Is Here, Now What?
Deodorant Test
• How many of you are on Twitter?• Who was born after 1990?• Who used WordPerfect?• Who used 3½” floppy disks?• Who used 5¼” floppy disks?• Who used typewriters?• Who did handwritten translations?
@renatobeninatto
@renatobeninatto
@renatobeninatto
“The closer your vision gets to a provable future, the more your are simply describing the present. In the same way, the more certain you are of a future outcome, the more likely you will be wrong.”
The Visionary’s Handbook
Wacker & Taylor
• Is someone already doing it? (Description of the present)
• Is it plausible that someone is already doing it or is the issue easily solvable with existing technology? (Provable future)
• Do we really need it? (Subtractive prophecy)
The bigger the world economy, the more powerful its smallest players.
1994
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© Moravia IT, Inc.
Our conversations are dominated by
FEAR and SUSPICION
What About the Facts?
• MT is a new lingua franca– Chinese to Slovenian– Tagalog to Maltese
• User generated content exploding• Content flows in multiple formats• Data trumps opinion• Quality is relative
• Simplification of processes• Elimination of manual steps• Automation of repetitive tasks
We will be talking about the same things at a different
level
@renatobeninatto
More translationMore languagesMore mediaMore topicsMore spoken translation
New Scenario
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• Cloud• Collaboration• Disintermediation• Project Management Automation
(Monitoring instead of Managing)• dotSub
New Work Methods
@renatobeninatto
The future is already here — it's just not very evenly
distributed.
William Gibson
We never really talk about the future, we are only
talking about a present in which we don't participate.
